Yeah...our media agency do it for us and from what I understand the keywords and URLs don't change too often (I was concerned this was a huge amount of work).
But what it does is allow us to see visits from each different keyword and then use classifications to segment by Keyword Group and Campaign.
It's given us a level of granularity to be able to audit our last touch marketing channel by keyword and this has helped us towards trying to pinpoint where there were issues with the way the marketing channels were set up.
We have marketing channels set up with a query string parameter appended to each URL we use within Google AdWords. So to get round the fact Google no longer sends through search terms we specify it as part of the query string. (e.g. www.mywebsite.com?cid=ppc-searchterm) then have a processing rule set up with a regex which pulls out the 'searchterm' into a seperate report under the last touch channel detail.
Is this a solution? Or am I missing something and should be using the ValueTrack?
Check this Adobe AdWords integration through Data Source using the gclid as a key. The advantage is that it imports cost data at the click level, so you can create a calculated metric in Adobe like ROAS.
The business is moving towards the Adobe suite so having one single view is required. And because Google is hashing the paid keywords there is no visibility of paid keywords at all. I was thinking of integration just some key metrics from Adwords, such Cost, Clicks and so on..
I have looked around and seem like using data sources load could do the trick?
If you have any other suggestions please let me know.