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New Features in Adobe Media Optimizer - January 2017

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TanmayMathur
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TanmayMathur
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22-01-2017

Search > Products

(Bing Merchant Center) You can now download and display data for a Bing Merchant Center (BMC) account in Search > Products. You also can associate an inventory feed template with the BMC account to include feed columns in your campaign structure and ad copy for shopping campaigns.

Search > Advanced

To work directly with product data in Media Optimizer, you must create a corresponding account record in Media Optimizer containing the account access credentials and with access enabled.

Currently, using the BMC feeds is supported when:

No tracking template is configured for the account.

URLs in the feed file include the Media Optimizer redirect.

Search > Campaigns Beta

Additions to the Campaigns Beta include:

An Audience Targets tab, from which you can manage Google RLSA audience targets.

(Google AdWords) In ad group settings, you can now configure device bid adjustments using the Devices settings in the Ad Group Targeting section. Valid percentages can include -100 for smartphones and tablets (to not bid for the device type), and from -90 to 900 for all device types.

(Google AdWords) You can now create, edit, and bulk edit expanded text ads.

Display > Managed Campaigns

You can now save changes to multiple ad strategies at a time within a campaign. The "Save" button now saves all of your ad strategy changes and returns you to the grid view.

A new "Save & Continue" saves all of your ad strategy changes and keeps you in the Ad Strategies view so you can continue to create and edit additional ad strategies.

Yahoo Ad Exchange is now available as an exchange source for RTB ad strategies. It's selected by default — as are all of the available exchanges — for new ad strategies.

Social > Facebook

In bulk ad creation screens, a new "Save" > "Pause and Post" option allows you to post new ads in the paused state.