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New Features in Adobe Media Optimizer - August 2016

Level 10
Level 10

The following new features have been added in Adobe Media Optimizer in the August 2016 Release: 

1. Optimization > Portfolios

A new modeling recency setting for portfolios with daily, monthly, day of week, and day of month spend strategies, "Model and optimize search on an intraday basis," allows Media Optimizer to retrieve data for Google clicks and cost two extra times per day (08:00 and 16:00), update cost and revenue models based on detected trends, and then set bids.

When it's enabled, the additional bid changes are included in the Change History report, and the intraday bid changes and their cost accuracy are available in a new "Intraday Bidding" tab in the bottom half of the Portfolio Spotlight view. The Intraday Bidding tab shows the number of bid units in the portfolio for which bids were increased or decreased at each bid cycle, the relative percentages of increased bids and decreased bids, and the overall daily cost accuracy. It shows available data for all bid changes in the specified date range, up to the last time the bid execution cycle was run

2. Search

(Yahoo! Japan) Support is available for advanced URLs:

In bulksheets for accounts with advanced URLs, the Final URL is in the URLs column, and a new Tracking Template column is available for campaigns, ad groups, keywords, and ads.

In Advanced (ACM), text ad templates for Yahoo! Japan accounts with advanced URLs include a Tracking Template field for campaigns, ad groups, keywords, and ads. The tracking template at the most granular level overrides the values at all higher levels. For example, if both the account settings and the keyword settings include a value, the keyword value is applied.

3. Search > Insights

The following additions and improvements are available for Advertising Insights:

When you generate an insight for a portfolio, either click the portfolio name or drag the portfolio name to the Add Segment field.

(All roles) Reporting on clicks, cost, and weighted revenue for each location target in a portfolio is available in the Location Target Performance Report in Search > Insights & Reports > Advertising Insights. You can generate the report for either a portfolio or for one or more campaigns within a portfolio.

The Settings Audit insight now includes an Excel file with a separate tab for each key portfolio setting and key campaign setting. The data includes the portfolio settings for each of your portfolios and the campaign settings for each campaign that doesn't meet best practices.

4. Display

New targeting settings are available for display ad strategies:

You can target specific zip codes. By default, all are targeted.

You can target specific browsers and operating systems (OS). By default, all are targeted.

In ad strategies that target audience segments, you can now configure bid multipliers — by which base bids are multiplied to change the bids — for visitors in the included segments who visited the applicable landing pages during a specified interval.

For example, if you want to bid twice as much for visitors in the last 12 hours and 1.5 times as much for visitors from more than 12 hours ago but less than 24 hours ago, then add a bid multiplier of two (2) for an interval "Now to 12 hours ago" and a multiplier of three (3) for an interval of "12 to 24 hours ago."

Recency rule intervals are sequential, and the bid adjustments ignore the campaign's minimum and maximum bids. Media Optimizer doesn't optimize bids using the bid multiplier. Recency rules are applied only when the visitor qualifies for the entire segment expression.

By default, the recency rules feature is turned off. Turn it on to activate any configured rules.

Note:  Recency rules don't apply to visitors in excluded segments.

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