For Media Optimizer to track clicks, the following elements must be configured and validated. 1. Media Optimizer account managers set up the advertiser as a pixel customer. 2. Specify the correct tracking options for each of the advertiser's search accounts, search campaigns, and social accounts. 3. If necessary, generate tracking URLs and upload them for some campaign elements. 4. Validate the format of a few of the click tracking URLs, and test them to validate that the correct landing page opens: 5. In the TS Console, run the user check report to see if any of the tracking IDs are missing or malformed. If any tracking IDs need adjustment, correct them by uploading bulksheet files with the correct URLs to the appropriate accounts.