Managing Budgets

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ishitaa25076879

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ishitaa25076879

ishitaa25076879

10-08-2016

What are various ways in which I can manage a budget in Media Optimizer?

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TanmayMathur

Employee

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TanmayMathur

Employee

TanmayMathur
Employee

12-09-2016

Hi Ishita,

At Portfolio level, you can go for different budget strategies like Daily, Monthly, Day of week, Return on Investment, Cost per transaction and Marginal cost per transaction. Apart from that, there are further options to adjust bids, set limits, half lives etc.

I hope this helps.

Tanmay

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Answers (1)

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ritikam90154231

Employee

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ritikam90154231

Employee

ritikam90154231
Employee

11-08-2016

Hi Ishita,

The Budgets are managed at portfoliuo level in AMO, you can also give campaign Budgets by defining Campaign Caps.

Hope this answers.

Regards

Ritika