Managing Budgets

[#1]

What are various ways in which I can manage a budget in Media Optimizer?

[#2 · Accepted solution]

Hi Ishita,

At Portfolio level, you can go for different budget strategies like Daily, Monthly, Day of week, Return on Investment, Cost per transaction and Marginal cost per transaction. Apart from that, there are further options to adjust bids, set limits, half lives etc.

I hope this helps.

Tanmay

[#3]

Hi Ishita,

The Budgets are managed at portfoliuo level in AMO, you can also give campaign Budgets by defining Campaign Caps.

Hope this answers.

Regards

Ritika