Attending Adobe Summit this year and interested in Advertising? Check out the list of interesting sessions lined up for you and book your seat now!
S805 - 3 Trends to Maximize Your TV Investment with Data, Featuring Roku&TVSquared
SPEAKERS
Jes Santoro, Head of Sales, Advertising Cloud TV , Adobe
For decades, technology has transformed almost every aspect of advertising, except for television. But we've finally hit an inflection point where advertisers are demanding more data, more accountability, and more efficiency in the largest medium for reaching audiences. Learn the top-3 trends you can use to maximize your TV investment, rooted in your data.
Learn how to:
S806 - Activating Data Across Every Advertising Touchpoint
SPEAKERSMichelle Chen, Product Manager, Adobe Advertising Cloud , AdobeAdam Allamar, Marketing Director, Head of Digital Acquisition, Barclays Bank USThe data you collect from your customers is one of the most valuable assets you own. Take better control of your data, and deliver the right message to the right customer in the most effective channel by integrating Adobe Audience Manager, Adobe Analytics, and Adobe Advertising Cloud.Learn how to:
S810 - Creative at the Center of Every Experience
SPEAKERSAndy Leinicke, Senior Solutions Consultant, Adobe Advertising Cloud , Adobe
In an increasingly competitive world, the only way to stand out is to deliver exceptional experiences that leave a lasting impression. At Adobe, that means pairing the data you have about your consumers with creative that resonates with what they care about. Hear about Adobe’s vision for collaborative tools to empower creative and marketing teams to deliver engaging customer experiences. In this session, we discuss:
04 - Delivering an Exceptional Experience with an Omnichannel Platform
SPEAKERS
Phil Cowlishaw, Head of Advertising Cloud, AU/NZ, Adobe
Today’s consumers don’t have linear journeys. Technology has changed the way people consume media, and this evolution has placed increasing pressure on marketers to adopt more holistic advertising strategies to plan, buy, measure, and optimize media. We’ll share how marketers have embarked on this journey and found value in an omnichannel DSP.
Learn about:
S812 - Digital Advertising: Then, Now, and the Future
SPEAKERSRyan Fleisch, Senior Manager, Product Marketing , Adobe
On October 27, 1994, the first-ever ad banner appeared on HotWired, kicking off a revolution in an industry in perpetual change. We'll delve into the past, present, and undefined future of digital advertising in hot pursuit of highly personalized, omnichannel experiences. In addition to collecting great advertising trivia and lessons from the past, learn how to blend agility, adaptation, and technology for continual advertising transformation.In this session:
S803 - Laying the Foundation for Connected Advertising Experiences
SPEAKERSIan Monaghan, Product Marketing Manager , Adobe
Explore end-to-end marketing tech stacks that bring together paid, owned, and earned marketing strategies. Learn how your peers, such as Dollar Shave Club, have leveraged modern tools to bridge the gap between ad tech and mar tech to deliver more meaningful and valuable experiences for their customers.In this session, learn how to:
S808 - Take Your Paid Search Performance to the Next Level
SPEAKERSChris Ohlhoff, Senior Solutions Consultant, Adobe Advertising Cloud , Adobe
Search advertising is complex. The average account has millions of keywords layered with dimensional and campaign data. Artificial intelligence learns from available data and makes the best possible decisions on bid amounts and budget allocation. Now hybrid optimization can take your performance to the next level.In this session, learn how:
S801 - Trending Now: AI in Advertising
SPEAKERSBenjamin Vigneron, Manager, Product Analytics, AdobeBill Marino, Product Manager, ML, Sensei & Search , Adobe
The explosion of data has created a world of endless possibilities for advertisers. Every second there are millions of potential opportunities around who to target, what to message, where to buy, and how much to bid. Hear how Adobe Advertising Cloud is using Adobe Sensei’s artificial intelligence and machine learning capabilities to power these decisions and help advertisers to make the most of every opportunity.In this session you will learn how Adobe is:
S802 - Trending Topics Shaping the Future of Advertising
SPEAKERSToccara Baker, Product Marketing Manager, Adobe
The advertising technology industry is rapidly changing as is the technology that powers it. As advertisers struggle to keep up with our industry's latest hot topic, we aim to help them understand the impact of each issue on their marketing strategy and objectives. Join us for a candid discussion on the latest trending topics, what they mean for brands and agencies, and how Adobe is addressing each one.
S807 - Using Adobe Analytics to Power Your Advertising Program
SPEAKERSTucker Christiansen, Senior Product Manager, Advertising Cloud , Adobe
World-class advertisers have fully integrated their advertising data into Adobe Analytics and are using this data for advanced analysis to inform strategic planning across marketing channels and to fuel data-driven bidding. Manually integrating this data is more than challenging. Adobe’s native integrations between Adobe Analytics and Adobe Advertising Cloud automate much of the setup and ongoing data maintenance, freeing advertisers and analysts to spend time in Adobe Analysis Workspace gaining insights that drive business results. Learn how you can up-level your business to a best-in-class advertiser powerhouse with Adobe Analytics + Adobe Advertising Cloud
S811 - Using Analytics to Build Advanced Strategies for Search
SPEAKERSSean Kelaghan, Senior Integrations Manager, Advertising Cloud , Adobe
Today, marketers are often overwhelmed with disparate data sources. But you don’t have to. Adobe’s integration between Adobe Advertising Cloud and Analytics Cloud offers marketers a streamlined solution for leveraging analytics data to drive increased paid search performance. It also opens the door to deeper analysis and understanding of search's impact. Discover the benefits of the Advertising Cloud integration with Adobe Analytics. Walk away with actionable tips and tricks to take your search program to the next level.Learn how to:
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