Is it possible to integrate Google AdWords or Bing AdCenter data (impressions, clicks, cost) into Adobe Analytics WITHOUT using Media Optimizer?
Here is another great article - https://blogs.adobe.com/digitalmarketing/analytics/partial-fix-losing-googles-paid-search-terms/
Using Google's value Track parameters, you can capture the data directly into analytics (either via Processing rules or standard analytics data capture)
To integrate Adwords data with Adobe Analytics you might need to use DoubleClick Integration, you can find more details about it here - https://marketing.adobe.com/resources/content/resources/en/exchange/marketplace/apps/doubleclick-cam...
Also, Here is a link to a forum post with some insights given by Ryan - http://help-forums.adobe.com/content/adobeforums/en/analytics-forum/adobe-analytics.topic.html/forum...
Let me know if you have further questions. Thanks!