Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
BedrockMission!

Learn More

View all

Sign in to view all badges

Integrate Paid Search without Media Optimizer

Avatar

Avatar
Validate 1
Level 1
mattd17597456
Level 1

Like

1 like

Total Posts

1 post

Correct Reply

0 solutions
Top badges earned
Validate 1
Boost 1
View profile

Avatar
Validate 1
Level 1
mattd17597456
Level 1

Like

1 like

Total Posts

1 post

Correct Reply

0 solutions
Top badges earned
Validate 1
Boost 1
View profile
mattd17597456
Level 1

17-05-2016

Is it possible to integrate Google AdWords or Bing AdCenter data (impressions, clicks, cost) into Adobe Analytics WITHOUT using Media Optimizer?

Accepted Solutions (1)

Accepted Solutions (1)

Avatar

Avatar
Give Back 5
Level 4
KristiB1
Level 4

Likes

28 likes

Total Posts

90 posts

Correct Reply

23 solutions
Top badges earned
Give Back 5
Give Back 3
Give Back
Establish
Boost 5
View profile

Avatar
Give Back 5
Level 4
KristiB1
Level 4

Likes

28 likes

Total Posts

90 posts

Correct Reply

23 solutions
Top badges earned
Give Back 5
Give Back 3
Give Back
Establish
Boost 5
View profile
KristiB1
Level 4

19-05-2016

Here is another great article - https://blogs.adobe.com/digitalmarketing/analytics/partial-fix-losing-googles-paid-search-terms/

Using Google's value Track parameters, you can capture the data directly into analytics (either via Processing rules or standard analytics data capture)

Answers (1)

Answers (1)

Avatar

Avatar
Validate 250
Level 10
TanmayMathur
Level 10

Likes

245 likes

Total Posts

1,193 posts

Correct Reply

422 solutions
Top badges earned
Validate 250
Validate 100
Validate 25
Validate 50
Validate 10
View profile

Avatar
Validate 250
Level 10
TanmayMathur
Level 10

Likes

245 likes

Total Posts

1,193 posts

Correct Reply

422 solutions
Top badges earned
Validate 250
Validate 100
Validate 25
Validate 50
Validate 10
View profile
TanmayMathur
Level 10

18-05-2016

Hi, 

To integrate Adwords data with Adobe Analytics you might need to use DoubleClick Integration, you can find more details about it here - https://marketing.adobe.com/resources/content/resources/en/exchange/marketplace/apps/doubleclick-cam...

Also, Here is a link to a forum post with some insights given by Ryan - http://help-forums.adobe.com/content/adobeforums/en/analytics-forum/adobe-analytics.topic.html/forum...

Let me know if you have further questions. Thanks!

Tanmay