Integrate Paid Search without Media Optimizer

[mattd17597456]

Is it possible to integrate Google AdWords or Bing AdCenter data (impressions, clicks, cost) into Adobe Analytics WITHOUT using Media Optimizer?

[TanmayMathur]

Hi, 

To integrate Adwords data with Adobe Analytics you might need to use DoubleClick Integration, you can find more details about it here - https://marketing.adobe.com/resources/content/resources/en/exchange/marketplace/apps/doubleclick-cam...

Also, Here is a link to a forum post with some insights given by Ryan - http://help-forums.adobe.com/content/adobeforums/en/analytics-forum/adobe-analytics.topic.html/forum...

Let me know if you have further questions. Thanks!

Tanmay

[KristiB1 · Accepted solution]

Here is another great article - https://blogs.adobe.com/digitalmarketing/analytics/partial-fix-losing-googles-paid-search-terms/

Using Google's value Track parameters, you can capture the data directly into analytics (either via Processing rules or standard analytics data capture)