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If all the campaign budgets for all campaigns in a portfolio are adjusted, won’t that lead to a massive overspend?

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15-10-2015

If all the campaign budgets for all campaigns in a portfolio are adjusted, won’t that lead to a massive overspend?

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15-10-2015

No. AdLens will adjust the budget limits based on spend forecasts for the campaigns, which are based on portfolio level-budgets. When measured across a seven-day average, the portfolio budget will be close to the daily budget specified for the portfolio.

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