"Programmatic is a method of buying and not a media in itself, so you do not evaluate a method the same way you evaluate a media channel. Social, video, search, native, are channels in which you buy, automation or programmatic is the method for buying the same thing,”
One of the statement I came across some time back:
"Even if you’re not directly involved with advertising strategy at your company, it definitely impacts your job. Typically, advertising is the largest line item in any marketing budget because experiences matter more than ever before. Good, effective advertising is critical to your company’s success. It needs to work hand in hand with all other marketing efforts to deliver a connected brand and user experience for your company."