Final entity on which to place bids (Search)

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stanley_miller1

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stanley_miller1

stanley_miller1

15-10-2015

For Search, are you setting bids for every unique keyword and match-type combination?

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gbhat

Employee

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gbhat

Employee

gbhat
Employee

15-10-2015

The final entity on which we place bids is called a Bid Unit. 

A Bid Unit (in Search) includes the keyword and match type. In addition to that, we have also included campaign level information. So the same keyword and match type combination, if they are in different campaigns, will get different bids. 

So in short, a Bid Unit = a combination of keyword + match type + campaign.