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Different search engines in 1 Portfolio?

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15-10-2015

I have search campaigns on Google, Microsoft and Baidu. Can I put all those campaigns in one Portfolio?

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lilyj37333959
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15-10-2015

Yes. A Portfolio can have campaigns from different search engines. Provided all those campaigns have a common objective, budget and currency. Some search engines are more prone to algorithmic changes (which ends up affecting all the campaigns if they are in 1 portfolio), and hence some advertisers like to split search engines  into different portfolios to insulate campaigns.

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