I'm in the process of designing a landing page for a campaign. Optimization of landing pages is important to improve user experience and increase conversion rates. It'll be very helpful if someone can share a couple of best practices around this. Also, how do I test the performance of my landing page?
Taking it a step further, you might like to try different versions of content and layout to check what works well - for this you can use LP test and run experiment
I am sure you are going to take care of design aesthetics - the CTAs and other creative elements
Also, please note that most of the times - one crucial thing is missed. The offer in the ad copy is not found on the LP, this is what results in a not so good customer experience. SO an audit might just help.
Investing in Landing page SEO is recommended, it increases the relevancy to KWs and Adgroup
In case your LP require a form submission, keep it as short and crisp as possible