I was looking into Adobe Experience Cloud. I know that Media Optimizer Search supports Google, Bing, Yahoo, and international search engines. Is this just a platform to create models and reports, or can you actually bid on search through Adobe? Any information relevant to this would be a huge help!
Yes absolutely, advertising cloud search has the capability to manage all your bidding efforts through advanced algorithms. You can manage your whole search portfolio through this tool. I can share some resources with you which might be of some help: