For the benefit of the community and users I am putting together a list of Best Practices in using various features of Adobe Media Optimizer. Below is a list which will be updated with time:
1. Best Practices for Portfolios: Portfolio Structure Strategies
2. Best Practices for Portfolios: Campaign Structure Strategies
3. Best Practices for Reports
4. Best Practices for Portfolios: Portfolio Budget and Configuration Strategies
5. Best Practices for Search Campaigns: Follow Campaign Structure Strategies
6. Best Practices for Search Campaigns: Write Effective Text Ad Copy for Search Networks
7. Best Practices for Social Campaigns: Follow Campaign Structure Strategies
8. Best Practices for Social Campaigns: Create Effective Social Network Ads
9. Best Practices for Search Campaigns: Create Effective Ads for Content Networks
10. Best Practices: Optimize the Website Landing Pages
11. Best Practices for Portfolios: Minimize Bid Unit Constraints
12. Best Practices for Social Campaigns: Follow Campaign Structure Strategies
13. Best Practices for Portfolios: Portfolio Launch Strategies
14. Best Practices for Portfolios: Improve Cost and Revenue Model Coverage
15. Best Practices for Portfolios: Improve ROI
16. Best Practices for Search Campaigns: Analyze Reports to Refine Your Keywords and Campaign Settings
