AMO Queries

Avatar

Avatar
Contributor 2
Level 8
AEM_Forum
Level 8

Likes

147 likes

Total Posts

631 posts

Correct reply

4 solutions
Top badges earned
Contributor 2
Validate 100
Validate 50
Validate 25
Validate 10
View profile

Avatar
Contributor 2
Level 8
AEM_Forum
Level 8

Likes

147 likes

Total Posts

631 posts

Correct reply

4 solutions
Top badges earned
Contributor 2
Validate 100
Validate 50
Validate 25
Validate 10
View profile
AEM_Forum
Level 8

04-10-2016

Hi,

1. Segments: Are Segments created inside AMO?

There are a lot of overlapping functionalities in AMC  products.

AEM creates Segments, Campaign creates Segments, Target  creates Segments and now, I am learning AMO also does.

2. Adobe Audience Manager and AMO: Please explain the union and intersection of functionalities. Were they used to exist separately earlier and now merged in to one product?

When do we use one product than other?

3. What demand-side platforms does AMO integrate with? How? Protocol? Is it just configuration or some coding also is involved?

4. Does AMO have any analytics of its own? Or it has to integrate with one like Adobe Analytics?

5. What are some automated systems for advertising and how AMO integrates with them?

Please direct me to an architecture diagram involving AMO, any automated system, and any demand-side platform, to help me get a better/bigger picture.

6. Who are the other vendors and their products in this space?

7. AMO has a datamart of its own? Does it store things in RDBMS?

8. Does AMO integrate with systems like Datalogix?

Appreciate your responses.

Thanks,

Rama.

View Entire Topic

Avatar

Avatar
Contributor 2
Level 8
AEM_Forum
Level 8

Likes

147 likes

Total Posts

631 posts

Correct reply

4 solutions
Top badges earned
Contributor 2
Validate 100
Validate 50
Validate 25
Validate 10
View profile

Avatar
Contributor 2
Level 8
AEM_Forum
Level 8

Likes

147 likes

Total Posts

631 posts

Correct reply

4 solutions
Top badges earned
Contributor 2
Validate 100
Validate 50
Validate 25
Validate 10
View profile
AEM_Forum
Level 8

07-10-2016

I highly appreciate these responses.

They have enhanced my knowledge and better placed me to perform my function.

Thanks,

Rama.