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Advertising Cloud Community Quiz | September 2020 | Participate Now!

TanmayMathur
Level 10
Level 10

 

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ADVERTISING CLOUD COMMUNITY QUIZ

PARTICIPATE NOW TO WIN EXCITING REWARDS

 

After the phenomenal response to the 1st Advertising Cloud Community Quiz, we bring you the second edition to showcase your knowledge and also gain some in the process. We will be running a Quiz on this thread with one new question every day for 2 weeks. Not only that, with every question there will be an interesting tip/fact/insight about Advertising that you can use to impress others! Needless to say, winners of the quiz will receive some cool rewards from Adobe! 

 

QUIZ DETAILS:

1. The quiz will run from 14th September 2020 to 25th September 2020.

2. 1 question will be posted on every working day (Mon-Fri), a total of 10 questions

3. Participants can join the quiz anytime and answer the questions. For example, one can join the quiz on the 5th day and answer previous 4 questions as well. 

 

HOW TO PARTICIPATE: 

1. Sign in to the community by clicking on 'Sign in' at the top right. If you are a new visitor, create an account. 

2. Follow this thread by click on 'Follow' at the bottom of this post so you get notified of when a question is posted.

3. To respond to a question, click on the respective 'Reply' button and in the editor & use the quotation button or type the question number to indicate which question you are replying to.

4. You are done! Come back next day and answer a new question. 

 

TERMS & CONDITIONS:

1. The quiz winner will be decided on the basis of most number of correct answers.

2. In case of a tie, the person providing the correct answer first will be considered.

3. Adobe reserves the right to disqualify any entries and decide on the rewards.

0 Replies
TanmayMathur
Level 10
Level 10

If you are a newcomer, you can still answer all previous questions! Here is the question for today: 

 

Q4: Choose the correct statement (s) about Responsive Search Ads (RSA)

  1. Can submit up to 15 headlines
  2. Can submit up to 4 descriptions of lines
  3. Both A and B
  4. None of the Above

Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. 

 

BONUS TIP: RSA allows us to show more text and relevant messages with multiple headlines and descriptions options. Prepare a list of headlines from your existing top-performing text ads and include messaging, values offers, or any other top performing elements to create a great set of high performing headlines and descriptions for RSA.  Always highlight a different offer or product/brand benefit in each of your headlines and make sure that you’re not repetitive because headlines and descriptions may appear in any order.

- Tip submitted by @ShDayal 

soplee27
Level 2
Level 2

3. Both A and B (Can submit up to 15 headlines and 4 descriptions) 

TanmayMathur
Level 10
Level 10

We are halfway through the Quiz, here is the last question of the week! 

 

Q5. How do we calculate Return on Investment of the campaign?

  1. Compare the number of clicks and impression
  2. Compare the click-through rate and impression
  3. Compare the Spend and the Revenue
  4. Compare the Investment and the Spend.

Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number.

 

BONUS TIP: Test different targeting, offers, frequency, and messaging is the thumb rule to increase conversion of a campaign for any business type. Create multiple versions of content and show each version to a different random group of users and check your results to see which version performed better.

- Tip submitted by @ShDayal 

TanmayMathur
Level 10
Level 10

We are halfway through the Advertising Cloud Community Quiz! 

 

QUESTION 6: While creating an online business strategy which step would you choose first? 

 

  1. Identifying business goals
  2. Aligning goals to the strategy
  3. Competitor analysis
  4. Market research and analysis.
  5. None of the above

Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. 

 

BONUS TIP: While creating a digital marketing strategy always consider a variety of platforms for your brand. Omnichannel marketing helps you create a consistent voice and brand message. Such plan will allow you to create multiple touchpoints between you and your target audience.  Which strategically led to give a personalized user experience and higher engagement on your brand.

- Tip submitted by @ShDayal 

TanmayMathur
Level 10
Level 10

There are prizes worth more than $50 up for grabs! Here is the question for today:

 

QUESTION 7: An e-commerce store owner wants to launch a campaign for his new product line. Which factor(s) should he/she consider the most for a search campaign to perform outstanding against the competitors?

  1. Number of visitors to a website
  2. Domain authority of website
  3. Bid value
  4. All of the above

Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. 

 

BONUS TIP: Understanding your competitor's strategy is the foundation of planning a competition campaign. Especially when you are bidding on the same keywords that they’re targeting.  Analyze their ad copy would help you create even more effective ads that’ll induce and convert your target audience by clicking on your ad or extension. 

- Tip submitted by @ShDayal 

TanmayMathur
Level 10
Level 10

Apologies for repeating the last question! If you had answered it, your response will be considered. Here comes the second last question of the Quiz!

 

QUESTION 9: How would you define CPA

  1. The average amount of money spent to generate each conversion.
  2. The average amount of money spent to generate each Clicks.
  3. The amount of money spent to generate total conversion
  4. None of the above

Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. 

 

BONUS TIP: You should consider re-targeting techniques to improve your CPA. Connect with potential users such as your website visitors, visitors who visited a specific product or services page, shopping card abandoned or users who navigated through the inquiry form but did not fill out. This segment would have a higher conversion rate which would lead to improving the CPA. 

- Tip submitted by @ShDayal 

Raghu_Kishore_R
Level 3
Level 3
  1. The average amount of money spent to generate each conversion.
soplee27
Level 2
Level 2

3. The amount of money spent to generate each conversion.