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Adobe Media Optimizer and TubeMogul


Level 10

Following the March 2017 release, Media Optimizer and TubeMogul are now jointly called "Adobe Advertising." The same top-level menu is available in both Media Optimizer and TubeMogul, with a single sign-on available to both if you are already have access to both. You'll see different menu items depending on your implementation:

  • "Cross--Channel Advertising" includes all views previously available in TubeMogul. You'll see it only if you already have access to TubeMogul functionality and single sign-on.

  • "Search" was renamed "Search Advertising."

  • "Display" was renamed "AMO Display."

  • "Social" was renamed "AMO Social."

  • Within submenus, "Campaign Management" was renamed "Campaigns," and "Tools & Settings" was renamed "Tools."

Other new additions include:

The “Auto-optimize bid adjustments” options allow Media Optimizer to automatically change the bid adjustment settings for ad groups in the portfolio when the portfolio is optimized, to optimize performance for the campaigns. Media Optimizer can optimize bid adjustments.

Cost Accuracy Details and Revenue Accuracy Details now show separate rows for computers and tablets for Google & Bing.

(Bing Merchant Center accounts with final URLs) A "Tracking Template" field is available for product groups in Bing Shopping templates and in bulksheets.

Private exchange support is now available for OpenX, Pubmatic, and Rubicon.

Video ads now include a "Display URL" field.

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