Does anyone have any tips or tricks on taking and passing the Adobe DSP Certification exam? I have over 15 years of experience in digital advertising and DSP's, and have significantly improved the performance on client campaigns, but this exam has me stumped. I have gone through all of the learning/training materials at least 3x's. Additional references tend to focus more on search, which I plan to take once i conquer the DSP one. Any help is greatly appreciated.
I passed the DSP Certification exam last month. So, the tip which i have for you is to think beyond the UI knowledge as most of the questions are situation based and case specific. UI knowledge is must as lot of questions do revolve around the Operational UI as well. Also, do read about surveys as it is also one of the hot topics there. So, lastly i would recommend you to study the material which is provided along with preparing yourself for the questions which specifically emphasizes on roles and responsibilities of a Campaign Manager.
I passed it in the early days of the quarantine with 3-6 hours of preparation, here's my 2 cents -
1. Do not expect it to be an exam like the ones out there from other providers, it is not going to be a cake walk
2. The exam is called "business practitioner" that is a giveaway, it will be about optimization case studies as much as it will be about the platform (UI and useful features)
3. The last one is the best advice I got, the purpose of the exam is to make sure that you are well versed in the Adobe AdCloud DSP, so, always go for the option that utilizes a core Adobe AdCloud feature, essentially the purpose is to make sure you are using the product well.