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parth__
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parth__
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26-08-2016

Hi Guys,

I would be creating Text Ads for a google search campaign. I was wondering if the experts here could share some recommendations/ Guidelines/ Best Practices for creating Effective Ads for search engines? It would be a great help.

Thanks in advance.

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Manu_Malhotra
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Manu_Malhotra
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26-08-2016

Hi Parth,

I am sure you are going to follow the google guidelines while creating the ads

Apart from that here are the best practices you can follow

  • Make sure value proposition is clearly stated and the ads are relevant to the ad group and the landing page which will eventually lead to a good customer experience
  • Also, opt in for ETAs
  • Have at least 3-4 ads in an ad group and one atleast with creative device preference set as mobile.
  • Having strong CTAs is recommended
  • You might also like to run Ad copy test at a later stage
  • Look for Brand guidelines from your advertiser/client. Their dos and donts matter!
  • Spell check and typo checks is highly recommended

All the best!

Joy!

Manu

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