track usage of back-button

stefanies325986 27-09-2019

Hi all,

I would like to measure and analyse users who hit the back-button.

What would a segment look like, for this scenario?

Any ideas or experiences that you can share?



Accepted Solutions (1)

Accepted Solutions (1)

sriramv16830470 10-10-2019

I do not think it is possible within Adobe Analytics to track clicks on the browser's back button. AA can only track links on a site and cannot track click actions on the browser's features - say back button, new tab, close button etc.

Always happy to stand corrected if this isn't the case.

Answers (3)

Answers (3)

pabloc82923542 27-09-2019

Very simply depending on how you tag the click action one could use.

Activity Map click instance

or Custom click event

Then create a segment based on:

given page where visit includes a (you can even set rules to determine order of elements in segment, so that visit then action occurs)

Activity Map click instance

or Custom click event

good luck

H_L 14-10-2019

think from another perspective, are you looking for "top returned page"?

User is on page A, then click any link to page B, and click "back" button of the browser to page A.

So page A get a "return", or saying, the "page name" of the "previous 2 page" of Page A, is Page A.

pabloc82923542 10-10-2019

You are absolutely correct. I misread the initial question as I thought it related to page level back button.

Adobe Analytics does not capture browser back button. Apologies for any confusion casued.