Product Syntax Variable

richardd9394031 02-04-2018


I work on a large eCommerce platform, we have recently installed a new feature on the site that provides recommended products to a user e.g. "Customers who viewed these products ultimately bought"

I want to both track cart ads from this feature and impressions of the feature to determine my add to basket rate. There are multiple different recommendations strategies

- "Customers who viewed these products ultimately bought"

- "Customers who searched for this also viewed"

- ect

Right now i have eVar31 set up to fire the strategy name (Customers who viewed these products ultimately bought) on the product string as a products syntax variable. This is working fine

Currently for the impression of the feature loading on the page I have eVar31 also set up as a conversion variable again firing the strategy name and then an event to denote the impression. However this is not working. I think this is because I have it set up as a conversion variable, where the report is only accepting a product syntax variable, hence why cart ads is working and not the impressions

So I'm thinking my options are

1. Set up eVar31 as a conversion variable and pass the strategy name on the cart add as a conversion variable. But I'm not sure this is the right approach since i do want to relate eVar31 to my product data

2. Set up the impression to fire as a product syntax variable also and fire a dummy product string with no data, this again doesn't seem right

3. Fire the impression data into some other eVar e.g. eVar32

Any help would be greatly appreciated

Accepted Solutions (1)

Accepted Solutions (1)


Hi Richard, all 3 of your proposed solutions would be viable and would resolve your issue. You should go with whichever one makes the most sense for your organization.

Answers (0)