Entry Page

talanchen 28-05-2018

Hi all,

I'm wanting to create a report of all Entry Pages (landing page) segmented by Last Touch Channel = Paid Search. The report i created in Workspace returns pages where I know for a fact that we do not drive any Paid Search ads to those pages. What is causing this?

Thanks in advance,

TC

Accepted Solutions (1)

Accepted Solutions (1)

ursboller
MVP
05-06-2018

i just saw that Gigazelle​ used „visit depth“ (maybe instead of „hit depth“? Hit Depth )

the segment i would use is the following:

“hit segment“ where

{„last touch instances equals 1“ and „last touch equals paid search“}

remark: it might be that a visitor first saw some pages and then (within the same technical visit) returned to your site using the paid search channel. therefore the hit might be any hit within a visit, does not need to be the first hit of the visit...

Answers (8)

Answers (8)

ursboller
MVP
05-06-2018

agree with Gigazelle​ but i would add the metric „last touch instances equals 1“ as definition (because last touch is persistent and might be true for further visits...)

Gigazelle
Employee
05-06-2018

You could try:

Hit container where

Visit depth = 1

and

Last touch channel = paid search

This will only include hits where the paid search was the first page of the visit, which should be what you're looking for.

talanchen 29-05-2018

Appreciate your efforts to help. Your method gives me very similar results to my original method so I'm still not having much luck.

I still get Entries via Paid Search to pages I know do not receive any paid search entries (e.g. a log out page).

PratheepArunRaj
Moderator
28-05-2018

Hi Talenchen,

If you wanna find the list of Pages, then create a segment like below.

1497070_pastedImage_0.png

Go to 'Entry Pages' report to see the list of Pages with "Entries" as metric.

Thank You

Arun

talanchen 28-05-2018

Thanks for your reply Arun. So how would I go about my user story: As an analyst I want to create a report on Entry Pages via Paid Search Last Touch Channel?

PratheepArunRaj
Moderator
28-05-2018

Dear Talanchen,

If you have created a Segment with "Entry Page" and "Paid Search" it will not give you the results you need, because, for Adobe "Entry Page" iwill give the list of pages with first page of visit.

Check the definition of "Entry Pages" in Adobe Reports & Analytics.

Thank You

Arun