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    <title>topic Re: Open rate in Delivery Summary #ACS in Adobe Campaign Standard Questions</title>
    <link>https://experienceleaguecommunities.adobe.com/t5/adobe-campaign-standard/open-rate-in-delivery-summary-acs/m-p/280458#M8576</link>
    <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;I have raised the same issue with Support.&amp;nbsp; They worked with the developers and claim its correct.&amp;nbsp; Here is there reply on how the calculation work (&lt;SPAN style="color: #333333; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 10.6667px;"&gt;Open Rate = Unique Opens/Delivered&lt;/SPAN&gt;).&amp;nbsp; I believe at the high level this calculation doesn't make any sense.&amp;nbsp; It does at the delivery level.&amp;nbsp;&amp;nbsp; For example, if you have a delivery that sends to email to Person A and Person B, Person A opens it up resulting in a 50% open rate.&amp;nbsp; If you send out a 2nd delivery and have the exact same results, Person A opens it and Person B doesn't you will have a 50% open rate on both deliveries but a 25% open rate at both the campaign and program level.&amp;nbsp; At least that is how it was explained on Support ticket TK136599.&amp;nbsp; &lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;John&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
    <pubDate>Thu, 26 Apr 2018 12:20:23 GMT</pubDate>
    <dc:creator>johnwwilcoxmba</dc:creator>
    <dc:date>2018-04-26T12:20:23Z</dc:date>
    <item>
      <title>Open rate in Delivery Summary #ACS</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-campaign-standard/open-rate-in-delivery-summary-acs/m-p/280457#M8575</link>
      <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;Hi,&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;I am trying to understand our open rate(year to date) from the delivery summary in the reporting tool in ACS. I think the number is very low and when I calculate the months seperatly all numbers are higher than the overall year to date wich doesn't make sense to me? &lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;Anyone with same issue or can someone share a possible reason for my problem? &lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;Thank you in advance!&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;//Sebastian &lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
      <pubDate>Tue, 24 Apr 2018 06:33:57 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-campaign-standard/open-rate-in-delivery-summary-acs/m-p/280457#M8575</guid>
      <dc:creator>sebastianm66451</dc:creator>
      <dc:date>2018-04-24T06:33:57Z</dc:date>
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    <item>
      <title>Re: Open rate in Delivery Summary #ACS</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-campaign-standard/open-rate-in-delivery-summary-acs/m-p/280458#M8576</link>
      <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;I have raised the same issue with Support.&amp;nbsp; They worked with the developers and claim its correct.&amp;nbsp; Here is there reply on how the calculation work (&lt;SPAN style="color: #333333; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 10.6667px;"&gt;Open Rate = Unique Opens/Delivered&lt;/SPAN&gt;).&amp;nbsp; I believe at the high level this calculation doesn't make any sense.&amp;nbsp; It does at the delivery level.&amp;nbsp;&amp;nbsp; For example, if you have a delivery that sends to email to Person A and Person B, Person A opens it up resulting in a 50% open rate.&amp;nbsp; If you send out a 2nd delivery and have the exact same results, Person A opens it and Person B doesn't you will have a 50% open rate on both deliveries but a 25% open rate at both the campaign and program level.&amp;nbsp; At least that is how it was explained on Support ticket TK136599.&amp;nbsp; &lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;John&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
      <pubDate>Thu, 26 Apr 2018 12:20:23 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-campaign-standard/open-rate-in-delivery-summary-acs/m-p/280458#M8576</guid>
      <dc:creator>johnwwilcoxmba</dc:creator>
      <dc:date>2018-04-26T12:20:23Z</dc:date>
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