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    <title>topic Re: TCF ruled not GDPR compliant - Impacts on AAM in Adobe Audience Manager Questions</title>
    <link>https://experienceleaguecommunities.adobe.com/t5/adobe-audience-manager-questions/tcf-ruled-not-gdpr-compliant-impacts-on-aam/m-p/443626#M2923</link>
    <description>&lt;P&gt;Pretty interesting question, would love to hear more from this thread!&lt;/P&gt;</description>
    <pubDate>Wed, 09 Mar 2022 09:57:41 GMT</pubDate>
    <dc:creator>Kishore_Reddy</dc:creator>
    <dc:date>2022-03-09T09:57:41Z</dc:date>
    <item>
      <title>TCF ruled not GDPR compliant - Impacts on AAM</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-audience-manager-questions/tcf-ruled-not-gdpr-compliant-impacts-on-aam/m-p/439453#M2894</link>
      <description>&lt;P&gt;Following the ruling yesterday that TCF signals are not GDPR compliant (&lt;A href="https://techcrunch.com/2022/02/02/iab-tcf-gdpr-breaches/" target="_blank"&gt;https://techcrunch.com/2022/02/02/iab-tcf-gdpr-breaches/&lt;/A&gt;), does anyone have any thoughts on what the impacts on AAM might be?&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;We are wondering if other AAM clients are using TCF consent to load AAM / ID service to their pages, which then syncs the AAM UUID with DSPs / 3P data providers? If so, can we expect the DSPs to need to delete their match tables (or portions of them), leading to reduced match rates?&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;Are there any other possible impacts that we haven't thought of?&lt;/P&gt;</description>
      <pubDate>Thu, 03 Feb 2022 14:47:55 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-audience-manager-questions/tcf-ruled-not-gdpr-compliant-impacts-on-aam/m-p/439453#M2894</guid>
      <dc:creator>r-seabrook</dc:creator>
      <dc:date>2022-02-03T14:47:55Z</dc:date>
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    <item>
      <title>Re: TCF ruled not GDPR compliant - Impacts on AAM</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-audience-manager-questions/tcf-ruled-not-gdpr-compliant-impacts-on-aam/m-p/443626#M2923</link>
      <description>&lt;P&gt;Pretty interesting question, would love to hear more from this thread!&lt;/P&gt;</description>
      <pubDate>Wed, 09 Mar 2022 09:57:41 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-audience-manager-questions/tcf-ruled-not-gdpr-compliant-impacts-on-aam/m-p/443626#M2923</guid>
      <dc:creator>Kishore_Reddy</dc:creator>
      <dc:date>2022-03-09T09:57:41Z</dc:date>
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