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    <title>topic Re: Twitter segment match rates - always 100% in Adobe Audience Manager Questions</title>
    <link>https://experienceleaguecommunities.adobe.com/t5/adobe-audience-manager-questions/twitter-segment-match-rates-always-100/m-p/367720#M1574</link>
    <description>&lt;P&gt;&lt;LI-USER uid="17380100"&gt;&lt;/LI-USER&gt;&amp;nbsp;You may get more feedback from the community but I believe the documentation addresses that in&amp;nbsp;&lt;A href="https://docs.adobe.com/content/help/en/audience-manager/user-guide/features/destinations/device-based/twitter-tailored-audiences.html" target="_blank"&gt;https://docs.adobe.com/content/help/en/audience-manager/user-guide/features/destinations/device-based/twitter-tailored-audiences.html&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;LI-CODE lang="markup"&gt;audience matching along with the match rates for this destination are handled and hosted by Twitter, not Adobe.&lt;/LI-CODE&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;</description>
    <pubDate>Tue, 23 Jun 2020 16:20:59 GMT</pubDate>
    <dc:creator>Christophe_Joss</dc:creator>
    <dc:date>2020-06-23T16:20:59Z</dc:date>
    <item>
      <title>Twitter segment match rates - always 100%</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-audience-manager-questions/twitter-segment-match-rates-always-100/m-p/367577#M1573</link>
      <description>&lt;P&gt;We've mapped AAM to Twitter (Twitter tailored audiences), and for all audiences we map to this destination, we are always seeing a 100% match rate.&amp;nbsp; Of course this isnt the case, and when we validate w/in Twitter Ads there match rates more in line with what we'd expect (50-70%).&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;Is anyone else seeing these issues?&amp;nbsp; Discovery on root cause?&amp;nbsp; Thanks!&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;&amp;nbsp;Marc&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;</description>
      <pubDate>Mon, 22 Jun 2020 17:13:32 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-audience-manager-questions/twitter-segment-match-rates-always-100/m-p/367577#M1573</guid>
      <dc:creator>Marc_Kriss</dc:creator>
      <dc:date>2020-06-22T17:13:32Z</dc:date>
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    <item>
      <title>Re: Twitter segment match rates - always 100%</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-audience-manager-questions/twitter-segment-match-rates-always-100/m-p/367720#M1574</link>
      <description>&lt;P&gt;&lt;LI-USER uid="17380100"&gt;&lt;/LI-USER&gt;&amp;nbsp;You may get more feedback from the community but I believe the documentation addresses that in&amp;nbsp;&lt;A href="https://docs.adobe.com/content/help/en/audience-manager/user-guide/features/destinations/device-based/twitter-tailored-audiences.html" target="_blank"&gt;https://docs.adobe.com/content/help/en/audience-manager/user-guide/features/destinations/device-based/twitter-tailored-audiences.html&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;LI-CODE lang="markup"&gt;audience matching along with the match rates for this destination are handled and hosted by Twitter, not Adobe.&lt;/LI-CODE&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;</description>
      <pubDate>Tue, 23 Jun 2020 16:20:59 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-audience-manager-questions/twitter-segment-match-rates-always-100/m-p/367720#M1574</guid>
      <dc:creator>Christophe_Joss</dc:creator>
      <dc:date>2020-06-23T16:20:59Z</dc:date>
    </item>
    <item>
      <title>Re: Twitter segment match rates - always 100%</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-audience-manager-questions/twitter-segment-match-rates-always-100/m-p/452314#M2974</link>
      <description>&lt;P&gt;Yes, it does report as 100%&lt;/P&gt;</description>
      <pubDate>Tue, 17 May 2022 20:02:59 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-audience-manager-questions/twitter-segment-match-rates-always-100/m-p/452314#M2974</guid>
      <dc:creator>SCB</dc:creator>
      <dc:date>2022-05-17T20:02:59Z</dc:date>
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