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    <title>topic Re: The count of Unique visitors is much larger than one for certain Pfizercustomer ID in Adobe Analytics Questions</title>
    <link>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/the-count-of-unique-visitors-is-much-larger-than-one-for-certain/m-p/539198#M38533</link>
    <description>&lt;P&gt;Adobe has a documentation page on the counting logic for Unique Visitors:&amp;nbsp;&lt;A href="https://experienceleague.adobe.com/docs/analytics/components/metrics/unique-visitors.html?lang=en#how-this-metric-is-calculated" target="_blank" rel="noopener"&gt;https://experienceleague.adobe.com/docs/analytics/components/metrics/unique-visitors.html?lang=en#how-this-metric-is-calculated&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;In short, it's not based on your&amp;nbsp;&lt;SPAN&gt;Pfizercustomer&amp;nbsp;ID. Based on that ID's name, I assume it's a customer ID that's assigned based on a user's login. If so, then it is to be expected that more than 1 Unique Visitor can be reported against a single&amp;nbsp;Pfizercustomer&amp;nbsp;ID, e.g. due to browser private windows, different devices, etc.&lt;/SPAN&gt;&lt;/P&gt;</description>
    <pubDate>Thu, 04 Aug 2022 04:12:49 GMT</pubDate>
    <dc:creator>yuhuisg</dc:creator>
    <dc:date>2022-08-04T04:12:49Z</dc:date>
    <item>
      <title>The count of Unique visitors is much larger than one for certain Pfizercustomer ID</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/the-count-of-unique-visitors-is-much-larger-than-one-for-certain/m-p/539195#M38531</link>
      <description>&lt;P&gt;In Adobe Analytics we found that “&lt;SPAN&gt;The count of Unique visitors is much larger than one for certain Pfizercustomer ID in one month&lt;/SPAN&gt;”&lt;SPAN&gt;, Please help to explain the counting logic.&lt;/SPAN&gt;&lt;/P&gt;</description>
      <pubDate>Thu, 04 Aug 2022 02:03:50 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/the-count-of-unique-visitors-is-much-larger-than-one-for-certain/m-p/539195#M38531</guid>
      <dc:creator>FrankQi</dc:creator>
      <dc:date>2022-08-04T02:03:50Z</dc:date>
    </item>
    <item>
      <title>Re: The count of Unique visitors is much larger than one for certain Pfizercustomer ID</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/the-count-of-unique-visitors-is-much-larger-than-one-for-certain/m-p/539198#M38533</link>
      <description>&lt;P&gt;Adobe has a documentation page on the counting logic for Unique Visitors:&amp;nbsp;&lt;A href="https://experienceleague.adobe.com/docs/analytics/components/metrics/unique-visitors.html?lang=en#how-this-metric-is-calculated" target="_blank" rel="noopener"&gt;https://experienceleague.adobe.com/docs/analytics/components/metrics/unique-visitors.html?lang=en#how-this-metric-is-calculated&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;In short, it's not based on your&amp;nbsp;&lt;SPAN&gt;Pfizercustomer&amp;nbsp;ID. Based on that ID's name, I assume it's a customer ID that's assigned based on a user's login. If so, then it is to be expected that more than 1 Unique Visitor can be reported against a single&amp;nbsp;Pfizercustomer&amp;nbsp;ID, e.g. due to browser private windows, different devices, etc.&lt;/SPAN&gt;&lt;/P&gt;</description>
      <pubDate>Thu, 04 Aug 2022 04:12:49 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/the-count-of-unique-visitors-is-much-larger-than-one-for-certain/m-p/539198#M38533</guid>
      <dc:creator>yuhuisg</dc:creator>
      <dc:date>2022-08-04T04:12:49Z</dc:date>
    </item>
    <item>
      <title>Re: The count of Unique visitors is much larger than one for certain Pfizercustomer ID</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/the-count-of-unique-visitors-is-much-larger-than-one-for-certain/m-p/539322#M38537</link>
      <description>&lt;P&gt;Just to add to this, we have the same thing... cause users on our sites can log in from their desktop, their mobile device, our mobile app, etc....&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;Unique Visitors is kind of a legacy naming convention that hasn't really been updated with times... but think of UVs as more like "Unique Devices"&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;In our case, I created a custom metric using the "APPROXIMATE COUNT DISTINCT" function...&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;EM&gt;IF &lt;STRONG&gt;USER&amp;nbsp;ID&lt;/STRONG&gt; Exists then&lt;BR /&gt;&amp;nbsp; &amp;nbsp; &amp;nbsp;APPROXIMATE COUNT DISTINCT&lt;BR /&gt;&amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &lt;STRONG&gt;USER ID&lt;/STRONG&gt;&lt;/EM&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;I use the IF statement to make sure that all the unknown users don't get bundled together as 1 User... then I call this metric "Distinct Users (approx.)"&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;I use both UVs and this custom metric, especially since many of our users don't have logins and therefore won't be counted in my custom metric.&lt;/P&gt;</description>
      <pubDate>Thu, 04 Aug 2022 14:02:34 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/the-count-of-unique-visitors-is-much-larger-than-one-for-certain/m-p/539322#M38537</guid>
      <dc:creator>Jennifer_Dungan</dc:creator>
      <dc:date>2022-08-04T14:02:34Z</dc:date>
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