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    <title>topic Re: How to calculate Average order value of cart left behind and frequency a customer comes back and buys after abandoning cart in Adobe Analytics Questions</title>
    <link>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/how-to-calculate-average-order-value-of-cart-left-behind-and/m-p/454991#M37673</link>
    <description>&lt;BLOCKQUOTE&gt;&lt;HR /&gt;&lt;LI-USER uid="17512095"&gt;&lt;/LI-USER&gt;&amp;nbsp;wrote:&lt;BR /&gt;&lt;P&gt;How to calculate Average order value of cart left behind&lt;/P&gt;&lt;HR /&gt;&lt;/BLOCKQUOTE&gt;&lt;P&gt;First, you need to track the cart value to a Success Event of "Currency" type. How you set this is up to you. For example, you could set it whenever you set the "scView" event. On the other hand, remember that a user can view his shopping cart more than once before finally purchasing, so you could end up tracking duplicate cart values in that new Success Event.&lt;/P&gt;&lt;P&gt;Once you have this Success Event setup and tracking values, you can then create a Calculated Metric to calculate this average cart value, in combination with a Segment that excludes visitors or visits that have purchases.&lt;/P&gt;&lt;BLOCKQUOTE&gt;&lt;HR /&gt;&lt;LI-USER uid="17512095"&gt;&lt;/LI-USER&gt;&amp;nbsp;wrote:&lt;BR /&gt;&lt;P&gt;frequency a customer comes back and buys after abandoning cart in adobe analytics?&lt;/P&gt;&lt;HR /&gt;&lt;/BLOCKQUOTE&gt;&lt;P&gt;A Sequential Segment could help here, for example, something like this:&lt;/P&gt;&lt;P&gt;Visitor-scoped&lt;/P&gt;&lt;UL&gt;&lt;LI&gt;Visit-scoped&lt;UL&gt;&lt;LI&gt;Visits exists&lt;/LI&gt;&lt;LI&gt;AND&lt;/LI&gt;&lt;LI&gt;Purchase does not exist&lt;/LI&gt;&lt;/UL&gt;&lt;/LI&gt;&lt;LI&gt;THEN&lt;/LI&gt;&lt;LI&gt;Visit-scoped&lt;UL&gt;&lt;LI&gt;Visits exists&lt;/LI&gt;&lt;LI&gt;AND&lt;/LI&gt;&lt;LI&gt;Purchase exists&lt;/LI&gt;&lt;/UL&gt;&lt;/LI&gt;&lt;/UL&gt;&lt;P&gt;The example at&amp;nbsp;&lt;A href="https://experienceleague.adobe.com/docs/analytics/components/segmentation/segmentation-workflow/seg-sequential-build.html?lang=en#visitor-sequence-across-visits" target="_blank"&gt;https://experienceleague.adobe.com/docs/analytics/components/segmentation/segmentation-workflow/seg-sequential-build.html?lang=en#visitor-sequence-across-visits&lt;/A&gt;&amp;nbsp;might help you get started too.&lt;/P&gt;</description>
    <pubDate>Tue, 07 Jun 2022 03:27:32 GMT</pubDate>
    <dc:creator>yuhuisg</dc:creator>
    <dc:date>2022-06-07T03:27:32Z</dc:date>
    <item>
      <title>How to calculate Average order value of cart left behind and frequency a customer comes back and buys after abandoning cart</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/how-to-calculate-average-order-value-of-cart-left-behind-and/m-p/454895#M37659</link>
      <description>&lt;P&gt;How to calculate Average order value of cart left behind and frequency a customer comes back and buys after abandoning cart in adobe analytics?&lt;/P&gt;</description>
      <pubDate>Mon, 06 Jun 2022 10:23:03 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/how-to-calculate-average-order-value-of-cart-left-behind-and/m-p/454895#M37659</guid>
      <dc:creator>aagk123</dc:creator>
      <dc:date>2022-06-06T10:23:03Z</dc:date>
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    <item>
      <title>Re: How to calculate Average order value of cart left behind and frequency a customer comes back and buys after abandoning cart</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/how-to-calculate-average-order-value-of-cart-left-behind-and/m-p/454991#M37673</link>
      <description>&lt;BLOCKQUOTE&gt;&lt;HR /&gt;&lt;LI-USER uid="17512095"&gt;&lt;/LI-USER&gt;&amp;nbsp;wrote:&lt;BR /&gt;&lt;P&gt;How to calculate Average order value of cart left behind&lt;/P&gt;&lt;HR /&gt;&lt;/BLOCKQUOTE&gt;&lt;P&gt;First, you need to track the cart value to a Success Event of "Currency" type. How you set this is up to you. For example, you could set it whenever you set the "scView" event. On the other hand, remember that a user can view his shopping cart more than once before finally purchasing, so you could end up tracking duplicate cart values in that new Success Event.&lt;/P&gt;&lt;P&gt;Once you have this Success Event setup and tracking values, you can then create a Calculated Metric to calculate this average cart value, in combination with a Segment that excludes visitors or visits that have purchases.&lt;/P&gt;&lt;BLOCKQUOTE&gt;&lt;HR /&gt;&lt;LI-USER uid="17512095"&gt;&lt;/LI-USER&gt;&amp;nbsp;wrote:&lt;BR /&gt;&lt;P&gt;frequency a customer comes back and buys after abandoning cart in adobe analytics?&lt;/P&gt;&lt;HR /&gt;&lt;/BLOCKQUOTE&gt;&lt;P&gt;A Sequential Segment could help here, for example, something like this:&lt;/P&gt;&lt;P&gt;Visitor-scoped&lt;/P&gt;&lt;UL&gt;&lt;LI&gt;Visit-scoped&lt;UL&gt;&lt;LI&gt;Visits exists&lt;/LI&gt;&lt;LI&gt;AND&lt;/LI&gt;&lt;LI&gt;Purchase does not exist&lt;/LI&gt;&lt;/UL&gt;&lt;/LI&gt;&lt;LI&gt;THEN&lt;/LI&gt;&lt;LI&gt;Visit-scoped&lt;UL&gt;&lt;LI&gt;Visits exists&lt;/LI&gt;&lt;LI&gt;AND&lt;/LI&gt;&lt;LI&gt;Purchase exists&lt;/LI&gt;&lt;/UL&gt;&lt;/LI&gt;&lt;/UL&gt;&lt;P&gt;The example at&amp;nbsp;&lt;A href="https://experienceleague.adobe.com/docs/analytics/components/segmentation/segmentation-workflow/seg-sequential-build.html?lang=en#visitor-sequence-across-visits" target="_blank"&gt;https://experienceleague.adobe.com/docs/analytics/components/segmentation/segmentation-workflow/seg-sequential-build.html?lang=en#visitor-sequence-across-visits&lt;/A&gt;&amp;nbsp;might help you get started too.&lt;/P&gt;</description>
      <pubDate>Tue, 07 Jun 2022 03:27:32 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/how-to-calculate-average-order-value-of-cart-left-behind-and/m-p/454991#M37673</guid>
      <dc:creator>yuhuisg</dc:creator>
      <dc:date>2022-06-07T03:27:32Z</dc:date>
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