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    <title>topic #AdobeChat Dec 7 2016 - Attribution in Adobe Analytics Discussions</title>
    <link>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/adobechat-dec-7-2016-attribution/m-p/175979#M99</link>
    <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;&lt;SPAN&gt;[img]&lt;/SPAN&gt;&lt;A class="jive-link-external-small" href="https://forums.adobe.com/external-link.jspa?url=https%3A%2F%2Fblogs.adobe.com%2Fdigitalmarketing%2Fwp-content%2Fuploads%2F2016%2F12%2FImage-The-Attribution-Game.png%5B%2Fimg%5D" rel="nofollow" target="_blank"&gt;https://blogs.adobe.com/digitalmarketing/wp-content/uploads/2016/12/Image-The-Attribution-Game.png[/img]&lt;/A&gt;&lt;/P&gt;&lt;P&gt;Hi everyone! This week's Adobe Chat centered around attribution. This week's questions:&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Q1:&lt;/STRONG&gt; Share with us your best definition of attribution.&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Q2:&lt;/STRONG&gt; What are the biggest challenges with attribution?&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Q3:&lt;/STRONG&gt; How do you get organizations to think about attribution more holistically?&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Q4:&lt;/STRONG&gt; How do you reconcile different teams that may be evaluating their marketing in different ways?&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Q5:&lt;/STRONG&gt; How does mobile change the way you do attribution?&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Q6:&lt;/STRONG&gt; Besides informing your ad spend, how else can you use attribution modeling?&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Q7:&lt;/STRONG&gt; Should orgs be doing it themselves or is this something that is better off in the hands of agencies?&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Q8:&lt;/STRONG&gt; Where do you see attribution going in the future?&lt;/P&gt;&lt;P&gt;Read up on some of the responses at &lt;A href="https://blogs.adobe.com/digitalmarketing/analytics/the-attribution-game/?adbpl=hf" target="_blank"&gt;The Attribution Game&lt;/A&gt; by Mark Boothe. If you have your own thoughts you'd like to share, feel free to reply below!&lt;/P&gt;&lt;P&gt;Want to join in on the next conversation live? Hop on Twitter each Wednesday at 1PM PST/4PM EST on &lt;A href="https://twitter.com/search?f=tweets&amp;amp;vertical=default&amp;amp;q=%23AdobeChat" target="_blank"&gt;#AdobeChat&lt;/A&gt;!&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
    <pubDate>Sat, 10 Dec 2016 00:43:09 GMT</pubDate>
    <dc:creator>Gigazelle</dc:creator>
    <dc:date>2016-12-10T00:43:09Z</dc:date>
    <item>
      <title>#AdobeChat Dec 7 2016 - Attribution</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/adobechat-dec-7-2016-attribution/m-p/175979#M99</link>
      <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;&lt;SPAN&gt;[img]&lt;/SPAN&gt;&lt;A class="jive-link-external-small" href="https://forums.adobe.com/external-link.jspa?url=https%3A%2F%2Fblogs.adobe.com%2Fdigitalmarketing%2Fwp-content%2Fuploads%2F2016%2F12%2FImage-The-Attribution-Game.png%5B%2Fimg%5D" rel="nofollow" target="_blank"&gt;https://blogs.adobe.com/digitalmarketing/wp-content/uploads/2016/12/Image-The-Attribution-Game.png[/img]&lt;/A&gt;&lt;/P&gt;&lt;P&gt;Hi everyone! This week's Adobe Chat centered around attribution. This week's questions:&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Q1:&lt;/STRONG&gt; Share with us your best definition of attribution.&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Q2:&lt;/STRONG&gt; What are the biggest challenges with attribution?&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Q3:&lt;/STRONG&gt; How do you get organizations to think about attribution more holistically?&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Q4:&lt;/STRONG&gt; How do you reconcile different teams that may be evaluating their marketing in different ways?&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Q5:&lt;/STRONG&gt; How does mobile change the way you do attribution?&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Q6:&lt;/STRONG&gt; Besides informing your ad spend, how else can you use attribution modeling?&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Q7:&lt;/STRONG&gt; Should orgs be doing it themselves or is this something that is better off in the hands of agencies?&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Q8:&lt;/STRONG&gt; Where do you see attribution going in the future?&lt;/P&gt;&lt;P&gt;Read up on some of the responses at &lt;A href="https://blogs.adobe.com/digitalmarketing/analytics/the-attribution-game/?adbpl=hf" target="_blank"&gt;The Attribution Game&lt;/A&gt; by Mark Boothe. If you have your own thoughts you'd like to share, feel free to reply below!&lt;/P&gt;&lt;P&gt;Want to join in on the next conversation live? Hop on Twitter each Wednesday at 1PM PST/4PM EST on &lt;A href="https://twitter.com/search?f=tweets&amp;amp;vertical=default&amp;amp;q=%23AdobeChat" target="_blank"&gt;#AdobeChat&lt;/A&gt;!&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
      <pubDate>Sat, 10 Dec 2016 00:43:09 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/adobechat-dec-7-2016-attribution/m-p/175979#M99</guid>
      <dc:creator>Gigazelle</dc:creator>
      <dc:date>2016-12-10T00:43:09Z</dc:date>
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