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    <title>topic #AdobeChat Jan 25 2017 - Data &amp; Creativity; Creative's role in performance marketing in Adobe Analytics Discussions</title>
    <link>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/adobechat-jan-25-2017-data-creativity-creative-s-role-in/m-p/169929#M51</link>
    <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;A unique but powerful topic discussed this week!&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Q1: &lt;/STRONG&gt;What role does creative play in marketing today?&lt;BR /&gt;&lt;STRONG&gt;Q2:&lt;/STRONG&gt; Does data have a strong influence on creative executions today? Should it?&lt;BR /&gt;&lt;STRONG&gt;Q3:&lt;/STRONG&gt; How has the use of data (re: creative content) changed over the last 10 years?&lt;BR /&gt;&lt;STRONG&gt;Q4:&lt;/STRONG&gt; How does good creative (either for a campaign or evergreen) impact marketing efforts?&lt;BR /&gt;&lt;STRONG&gt;Q5:&lt;/STRONG&gt; When hiring a creative resource, should one of the qualities you are looking for be analytical or data driven? Why?&lt;BR /&gt;&lt;STRONG&gt;Q6:&lt;/STRONG&gt; What role should Artificial Intelligence and Machine Learning play in the creative process?&lt;BR /&gt;&lt;STRONG&gt;Q7:&lt;/STRONG&gt; Is there a wrong way to use data in marketing and creative?&lt;BR /&gt;&lt;STRONG&gt;Q8:&lt;/STRONG&gt; CEOs say creativity is the most important leadership quality. How does one lead creatively?&lt;/P&gt;&lt;P&gt;If you didn't have an opportunity to share your thoughts on Twitter, you are welcome to answer them here.&amp;nbsp;Want to join in on the next conversation live? Hop on Twitter each Wednesday at 1PM PST/4PM EST on &lt;A href="https://twitter.com/search?f=tweets&amp;amp;vertical=default&amp;amp;q=%23AdobeChat" target="_blank"&gt;#AdobeChat&lt;/A&gt;!&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
    <pubDate>Fri, 27 Jan 2017 01:54:25 GMT</pubDate>
    <dc:creator>Gigazelle</dc:creator>
    <dc:date>2017-01-27T01:54:25Z</dc:date>
    <item>
      <title>#AdobeChat Jan 25 2017 - Data &amp; Creativity; Creative's role in performance marketing</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/adobechat-jan-25-2017-data-creativity-creative-s-role-in/m-p/169929#M51</link>
      <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;A unique but powerful topic discussed this week!&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Q1: &lt;/STRONG&gt;What role does creative play in marketing today?&lt;BR /&gt;&lt;STRONG&gt;Q2:&lt;/STRONG&gt; Does data have a strong influence on creative executions today? Should it?&lt;BR /&gt;&lt;STRONG&gt;Q3:&lt;/STRONG&gt; How has the use of data (re: creative content) changed over the last 10 years?&lt;BR /&gt;&lt;STRONG&gt;Q4:&lt;/STRONG&gt; How does good creative (either for a campaign or evergreen) impact marketing efforts?&lt;BR /&gt;&lt;STRONG&gt;Q5:&lt;/STRONG&gt; When hiring a creative resource, should one of the qualities you are looking for be analytical or data driven? Why?&lt;BR /&gt;&lt;STRONG&gt;Q6:&lt;/STRONG&gt; What role should Artificial Intelligence and Machine Learning play in the creative process?&lt;BR /&gt;&lt;STRONG&gt;Q7:&lt;/STRONG&gt; Is there a wrong way to use data in marketing and creative?&lt;BR /&gt;&lt;STRONG&gt;Q8:&lt;/STRONG&gt; CEOs say creativity is the most important leadership quality. How does one lead creatively?&lt;/P&gt;&lt;P&gt;If you didn't have an opportunity to share your thoughts on Twitter, you are welcome to answer them here.&amp;nbsp;Want to join in on the next conversation live? Hop on Twitter each Wednesday at 1PM PST/4PM EST on &lt;A href="https://twitter.com/search?f=tweets&amp;amp;vertical=default&amp;amp;q=%23AdobeChat" target="_blank"&gt;#AdobeChat&lt;/A&gt;!&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
      <pubDate>Fri, 27 Jan 2017 01:54:25 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/adobechat-jan-25-2017-data-creativity-creative-s-role-in/m-p/169929#M51</guid>
      <dc:creator>Gigazelle</dc:creator>
      <dc:date>2017-01-27T01:54:25Z</dc:date>
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