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    <title>topic Adobe Summit 2019 | S137 - Follow the Yellow Brick Road: Guide for Rock-Solid Analytics Implementation in Adobe Analytics Discussions</title>
    <link>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/adobe-summit-2019-s137-follow-the-yellow-brick-road-guide-for/m-p/312775#M2349</link>
    <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;&lt;span class="lia-inline-image-display-wrapper" image-alt="Summit2018.jpg"&gt;&lt;img src="https://experienceleaguecommunities.adobe.com/t5/image/serverpage/image-id/16131i6C7F60529C661FF8/image-size/large?v=v2&amp;amp;px=999" role="button" title="Summit2018.jpg" alt="Summit2018.jpg" /&gt;&lt;/span&gt;&lt;/P&gt;&lt;H3&gt;Session Details&lt;/H3&gt;&lt;P&gt;Get up to speed on the latest and greatest capabilities for future-proofing your Adobe Analytics implementation. Itaú, the largest bank in Latin America, and Adobe share how they identified implementation gaps, overcame organizational challenges, and took action to realize business-changing results.&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;H3&gt;Highlights:&lt;/H3&gt;&lt;UL&gt;&lt;LI&gt;How Itaú completed a makeover of its implementation, including migrating to Adobe Launch, managing cross-device user identity with Adobe Audience Manager, and consolidating the customer journey while still catering to unique business needs&lt;/LI&gt;&lt;LI&gt;How to plan for a data strategy that scales in the long term&lt;/LI&gt;&lt;LI&gt;Foundational implementation elements that are key for the future innovations of Adobe Analytics Cloud&lt;/LI&gt;&lt;/UL&gt;&lt;P&gt;&lt;/P&gt;&lt;H3&gt;Speaker(s)&lt;/H3&gt;&lt;P&gt;&lt;SPAN class="speaker-trigger" data-test="speaker-trigger"&gt;Thais&amp;nbsp; Guimaraes&lt;/SPAN&gt;, Technical Account Manager, Adobe&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;H3&gt;Session Length&lt;/H3&gt;&lt;P&gt;1h&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;H3&gt;Catalog Link&lt;/H3&gt;&lt;P&gt;&lt;A href="https://events.rainfocus.com/widget/adobe/as19/sessioncatalog?search=S137"&gt;S137 - Follow the Yellow Brick Road: Guide for Rock-Solid Analytics Implementation&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;H1&gt;Recording&lt;/H1&gt;&lt;P&gt;&lt;span class="lia-inline-image-display-wrapper" image-alt="S137.png"&gt;&lt;img src="https://experienceleaguecommunities.adobe.com/t5/image/serverpage/image-id/16132i0B847DE1BA434475/image-size/large?v=v2&amp;amp;px=999" role="button" title="S137.png" alt="S137.png" /&gt;&lt;/span&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;H2&gt;Presentation&lt;/H2&gt;&lt;P&gt;See attachment&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;H1&gt;Q&amp;amp;A&lt;/H1&gt;&lt;P&gt;Please use this thread to ask the question related to this session.&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
    <pubDate>Fri, 08 Feb 2019 17:54:43 GMT</pubDate>
    <dc:creator>jantzen_b</dc:creator>
    <dc:date>2019-02-08T17:54:43Z</dc:date>
    <item>
      <title>Adobe Summit 2019 | S137 - Follow the Yellow Brick Road: Guide for Rock-Solid Analytics Implementation</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/adobe-summit-2019-s137-follow-the-yellow-brick-road-guide-for/m-p/312775#M2349</link>
      <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;&lt;span class="lia-inline-image-display-wrapper" image-alt="Summit2018.jpg"&gt;&lt;img src="https://experienceleaguecommunities.adobe.com/t5/image/serverpage/image-id/16131i6C7F60529C661FF8/image-size/large?v=v2&amp;amp;px=999" role="button" title="Summit2018.jpg" alt="Summit2018.jpg" /&gt;&lt;/span&gt;&lt;/P&gt;&lt;H3&gt;Session Details&lt;/H3&gt;&lt;P&gt;Get up to speed on the latest and greatest capabilities for future-proofing your Adobe Analytics implementation. Itaú, the largest bank in Latin America, and Adobe share how they identified implementation gaps, overcame organizational challenges, and took action to realize business-changing results.&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;H3&gt;Highlights:&lt;/H3&gt;&lt;UL&gt;&lt;LI&gt;How Itaú completed a makeover of its implementation, including migrating to Adobe Launch, managing cross-device user identity with Adobe Audience Manager, and consolidating the customer journey while still catering to unique business needs&lt;/LI&gt;&lt;LI&gt;How to plan for a data strategy that scales in the long term&lt;/LI&gt;&lt;LI&gt;Foundational implementation elements that are key for the future innovations of Adobe Analytics Cloud&lt;/LI&gt;&lt;/UL&gt;&lt;P&gt;&lt;/P&gt;&lt;H3&gt;Speaker(s)&lt;/H3&gt;&lt;P&gt;&lt;SPAN class="speaker-trigger" data-test="speaker-trigger"&gt;Thais&amp;nbsp; Guimaraes&lt;/SPAN&gt;, Technical Account Manager, Adobe&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;H3&gt;Session Length&lt;/H3&gt;&lt;P&gt;1h&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;H3&gt;Catalog Link&lt;/H3&gt;&lt;P&gt;&lt;A href="https://events.rainfocus.com/widget/adobe/as19/sessioncatalog?search=S137"&gt;S137 - Follow the Yellow Brick Road: Guide for Rock-Solid Analytics Implementation&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;H1&gt;Recording&lt;/H1&gt;&lt;P&gt;&lt;span class="lia-inline-image-display-wrapper" image-alt="S137.png"&gt;&lt;img src="https://experienceleaguecommunities.adobe.com/t5/image/serverpage/image-id/16132i0B847DE1BA434475/image-size/large?v=v2&amp;amp;px=999" role="button" title="S137.png" alt="S137.png" /&gt;&lt;/span&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;H2&gt;Presentation&lt;/H2&gt;&lt;P&gt;See attachment&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;H1&gt;Q&amp;amp;A&lt;/H1&gt;&lt;P&gt;Please use this thread to ask the question related to this session.&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
      <pubDate>Fri, 08 Feb 2019 17:54:43 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/adobe-summit-2019-s137-follow-the-yellow-brick-road-guide-for/m-p/312775#M2349</guid>
      <dc:creator>jantzen_b</dc:creator>
      <dc:date>2019-02-08T17:54:43Z</dc:date>
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