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    <title>topic Adobe Summit 2019 | S127 - Adobe Analytics and Adobe Target: Personalize with Precision in Adobe Analytics Discussions</title>
    <link>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/adobe-summit-2019-s127-adobe-analytics-and-adobe-target/m-p/312597#M2334</link>
    <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;&lt;span class="lia-inline-image-display-wrapper" image-alt="Summit2018.jpg"&gt;&lt;img src="https://experienceleaguecommunities.adobe.com/t5/image/serverpage/image-id/16096i14F3CBCCB5F31F8D/image-size/large?v=v2&amp;amp;px=999" role="button" title="Summit2018.jpg" alt="Summit2018.jpg" /&gt;&lt;/span&gt;&lt;/P&gt;&lt;H3&gt;Session Details&lt;/H3&gt;&lt;P&gt;The Adobe Analytics and Target integration (A4T) is a match made in enterprise-marketing heaven. By leveraging this powerful combination of analytics and personalization, your organization is empowered to prioritize the marketing efforts that lead to the best results. Learn from Eric Matisoff, evangelist for Adobe Analytics, as he showcases best practices for the A4T integration.&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;H3&gt;Highlights:&lt;/H3&gt;&lt;UL&gt;&lt;LI&gt;Learn the step-by-step process to get started with A4T, key capabilities of the integration, and common missteps to avoid when implementing&lt;/LI&gt;&lt;LI&gt;Walk through real-world examples of how DHL uses A4T to maximize its testing program&lt;/LI&gt;&lt;LI&gt;Get a sneak peek of new features on the A4T roadmap&lt;/LI&gt;&lt;/UL&gt;&lt;P&gt;&lt;/P&gt;&lt;H3&gt;Speaker(s)&lt;/H3&gt;&lt;P&gt;&lt;SPAN class="speaker-trigger" data-test="speaker-trigger"&gt;Eric Matisoff&lt;/SPAN&gt;, Data Science &amp;amp; Analytics Evangelist, Adobe&lt;/P&gt;&lt;P&gt;&lt;SPAN class="speaker-trigger" data-test="speaker-trigger"&gt;Till&amp;nbsp; Buettner&lt;/SPAN&gt;, Senior Data Analyst, Deutsche Post DHL Group&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;H3&gt;Session Length&lt;/H3&gt;&lt;P&gt;1h&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;H3&gt;Catalog Link&lt;/H3&gt;&lt;P&gt;&lt;A href="https://events.rainfocus.com/widget/adobe/as19/sessioncatalog?search=S127"&gt;S127 - Adobe Analytics and Adobe Target: Personalize with Precision&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;H2&gt;Recording&lt;/H2&gt;&lt;P&gt;&lt;span class="lia-inline-image-display-wrapper" image-alt="S127.png"&gt;&lt;img src="https://experienceleaguecommunities.adobe.com/t5/image/serverpage/image-id/16098iFBDA1FB382A2827A/image-size/large?v=v2&amp;amp;px=999" role="button" title="S127.png" alt="S127.png" /&gt;&lt;/span&gt;​&lt;/P&gt;&lt;H2&gt;Presentation&lt;/H2&gt;&lt;P&gt;See attachment&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;H2&gt;Q&amp;amp;A&lt;/H2&gt;&lt;P&gt;Please use this thread to ask the question related to this session.&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
    <pubDate>Fri, 08 Feb 2019 17:25:07 GMT</pubDate>
    <dc:creator>jantzen_b</dc:creator>
    <dc:date>2019-02-08T17:25:07Z</dc:date>
    <item>
      <title>Adobe Summit 2019 | S127 - Adobe Analytics and Adobe Target: Personalize with Precision</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/adobe-summit-2019-s127-adobe-analytics-and-adobe-target/m-p/312597#M2334</link>
      <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;&lt;span class="lia-inline-image-display-wrapper" image-alt="Summit2018.jpg"&gt;&lt;img src="https://experienceleaguecommunities.adobe.com/t5/image/serverpage/image-id/16096i14F3CBCCB5F31F8D/image-size/large?v=v2&amp;amp;px=999" role="button" title="Summit2018.jpg" alt="Summit2018.jpg" /&gt;&lt;/span&gt;&lt;/P&gt;&lt;H3&gt;Session Details&lt;/H3&gt;&lt;P&gt;The Adobe Analytics and Target integration (A4T) is a match made in enterprise-marketing heaven. By leveraging this powerful combination of analytics and personalization, your organization is empowered to prioritize the marketing efforts that lead to the best results. Learn from Eric Matisoff, evangelist for Adobe Analytics, as he showcases best practices for the A4T integration.&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;H3&gt;Highlights:&lt;/H3&gt;&lt;UL&gt;&lt;LI&gt;Learn the step-by-step process to get started with A4T, key capabilities of the integration, and common missteps to avoid when implementing&lt;/LI&gt;&lt;LI&gt;Walk through real-world examples of how DHL uses A4T to maximize its testing program&lt;/LI&gt;&lt;LI&gt;Get a sneak peek of new features on the A4T roadmap&lt;/LI&gt;&lt;/UL&gt;&lt;P&gt;&lt;/P&gt;&lt;H3&gt;Speaker(s)&lt;/H3&gt;&lt;P&gt;&lt;SPAN class="speaker-trigger" data-test="speaker-trigger"&gt;Eric Matisoff&lt;/SPAN&gt;, Data Science &amp;amp; Analytics Evangelist, Adobe&lt;/P&gt;&lt;P&gt;&lt;SPAN class="speaker-trigger" data-test="speaker-trigger"&gt;Till&amp;nbsp; Buettner&lt;/SPAN&gt;, Senior Data Analyst, Deutsche Post DHL Group&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;H3&gt;Session Length&lt;/H3&gt;&lt;P&gt;1h&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;H3&gt;Catalog Link&lt;/H3&gt;&lt;P&gt;&lt;A href="https://events.rainfocus.com/widget/adobe/as19/sessioncatalog?search=S127"&gt;S127 - Adobe Analytics and Adobe Target: Personalize with Precision&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;H2&gt;Recording&lt;/H2&gt;&lt;P&gt;&lt;span class="lia-inline-image-display-wrapper" image-alt="S127.png"&gt;&lt;img src="https://experienceleaguecommunities.adobe.com/t5/image/serverpage/image-id/16098iFBDA1FB382A2827A/image-size/large?v=v2&amp;amp;px=999" role="button" title="S127.png" alt="S127.png" /&gt;&lt;/span&gt;​&lt;/P&gt;&lt;H2&gt;Presentation&lt;/H2&gt;&lt;P&gt;See attachment&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;H2&gt;Q&amp;amp;A&lt;/H2&gt;&lt;P&gt;Please use this thread to ask the question related to this session.&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
      <pubDate>Fri, 08 Feb 2019 17:25:07 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/adobe-summit-2019-s127-adobe-analytics-and-adobe-target/m-p/312597#M2334</guid>
      <dc:creator>jantzen_b</dc:creator>
      <dc:date>2019-02-08T17:25:07Z</dc:date>
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