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    <title>topic #AdobeChat Oct 26 2016 - Big Data in Adobe Analytics Discussions</title>
    <link>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/adobechat-oct-26-2016-big-data/m-p/188698#M188</link>
    <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;Hi everyone!&amp;nbsp;Each week on Twitter, @AdobeMktgCloud asks several questions to the community. Responses are transcribed here to facilitate further discussion. The following are highlights from today's chat around &lt;STRONG&gt;Big Data&lt;/STRONG&gt;.&lt;BR /&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="text-decoration: underline;"&gt;&lt;STRONG&gt;Q1: Give us your explanation of what the term Big Data means.&lt;/STRONG&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Joe Martin&lt;/STRONG&gt; @joeDmarti&lt;BR /&gt;Using your companies large data sets to identify patterns and trends that can benefit future strategic decisions&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Lexi Monaghan &lt;/STRONG&gt;‏@Lexi_Monaghan&lt;BR /&gt;Big data is mass amounts of info that businesses collect from their own business processes and from their customers&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Ken Burbary ‏&lt;/STRONG&gt;@kenburbary&lt;BR /&gt;Large data sets that must be analyzed computationally for benefit of identifying trends, patterns of value&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Livefyre &lt;/STRONG&gt;‏@Livefyre&lt;BR /&gt;Big data reveals useful customer trends/patterns that improve a company’s marketing strategy.&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Alexia P. Bullard &lt;/STRONG&gt;@ap_bullard&lt;BR /&gt;The massive amt of data an organization handles daily. Amt of data is too large for traditional data processing applications.&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Daniel Newman&lt;/STRONG&gt; ‏@danielnewmanUV&lt;BR /&gt;#BigData represents all the accessible information (structured and unstructured) that is available to an organization.&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Sue Duris&lt;/STRONG&gt; ‏@SueDuris&lt;BR /&gt;#BigData is the bright shiny object that must be used strategically. Only use to measure what's right for YOUR customers&lt;/P&gt;&lt;P&gt;&lt;BR /&gt;&lt;SPAN style="text-decoration: underline;"&gt;&lt;STRONG&gt;Q2: What kinds of data do I need in order to generate useful insights?&lt;/STRONG&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Alexia P. Bullard &lt;/STRONG&gt;@ap_bullard&lt;BR /&gt;Largely depends on the goal. Example: Are you trying to increase website traffic, or do you want to focus on conversions?&amp;nbsp;Even still, focusing on the 4 major types of big data #BI is key: Predictive, prescriptive, diagnostic, and descriptive.&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Joe Martin &lt;/STRONG&gt;‏@joeDmarti&lt;BR /&gt;That is the beauty of it. Big data is a movement focused on using data to lead strategy. There are big and small #Bigdata opps&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Storify ‏&lt;/STRONG&gt;@Storify&lt;BR /&gt;Gaining successful insights means defining your goals w/ data. Consider what you want to do with the actual data&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Ken Burbary&lt;/STRONG&gt; ‏@kenburbary&lt;BR /&gt;Any and all data that reveals what your audience thinks, wants, needs, expects and how they behave.&amp;nbsp;Always define your learning agenda before jumping in to data collection and analysis&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Liliana H ‏&lt;/STRONG&gt;@Liliholl&lt;BR /&gt;Basic data will help you define things like: who your customers are, where they're, how they connect w/ you etc.&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Nate Smith&lt;/STRONG&gt; ‏@natesmith5150&lt;BR /&gt;Start integrating what you have. e.g.Clickstream+Email. See what insights come. Add another data set. Big Data starts small&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Emily Thomas&lt;/STRONG&gt; ‏@emitoms&lt;BR /&gt;Collecting valuable data requires knowing your goals. Have a clear strategy in mind &amp;amp; the data you collect will be applicable&lt;/P&gt;&lt;P&gt;&lt;BR /&gt;&lt;SPAN style="text-decoration: underline;"&gt;&lt;STRONG&gt;Q3: Big Data: where do I even start?&lt;/STRONG&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Lexi Monaghan&lt;/STRONG&gt; ‏@Lexi_Monaghan&lt;BR /&gt;First - you need to know your own business inside and out. From there, determine what data is most critical to hit your goals&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Daniel Newman&lt;/STRONG&gt; ‏@danielnewmanUV&lt;BR /&gt;Start by considering the business problems you are solving. Increasing sales, employee satisfaction, #CX. Then find the data.&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Ken Burbary&lt;/STRONG&gt; ‏@kenburbary&lt;BR /&gt;Start by leading with business strategy you're supporting. Don't start with solving "what's our big data strategy?"&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Victoria Taylor&lt;/STRONG&gt; ‏@VictoriaTaylUK&lt;BR /&gt;I would always think about customer experience and then work back from there to understand the data needed&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Sue Duris &lt;/STRONG&gt;‏@SueDuris&lt;BR /&gt;#BigData should always start with your customers and you always have to have "how can I delight you today" on top of mind.&amp;nbsp;Thinking business strategy first with #bigdata is wrong step 1, it is step 2 after #customers&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Joe Martin&lt;/STRONG&gt; ‏@joeDmarti&lt;BR /&gt;Think about what data you have access too and then hypothesize what that #bigdata could do to benefit your business&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Alexia P. Bullard&lt;/STRONG&gt;&amp;nbsp;‏@ap_bullard&lt;BR /&gt;W/o any prior knowledge, there are open courses available as a resource. Tutorials, online classes, and open courseware.&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Nate Smith&lt;/STRONG&gt; ‏@natesmith5150&lt;BR /&gt;With the biz questions. That will dictate your data requirements.&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Rina Popat&lt;/STRONG&gt; ‏@RinaSPopat&lt;BR /&gt;If you aren't comfortable with big data employ someone who is they will have the expertise.&amp;nbsp;It can cost you more making marketing plans with data you have analysed which is not correct&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Ken Burbary&lt;/STRONG&gt; ‏@kenburbary&lt;BR /&gt;99% of all issues are based on a difference between what each person is solving for. First, get to a shared vision.&lt;/P&gt;&lt;P&gt;&lt;BR /&gt;&lt;SPAN style="text-decoration: underline;"&gt;&lt;STRONG&gt;Q4: What opportunity does Big Data provide for marketing organizations?&amp;nbsp;&lt;/STRONG&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Lexi Monaghan&lt;/STRONG&gt; ‏@Lexi_Monaghan&lt;BR /&gt;Big data finds the gaping holes between what consumers desire and what your competitors offer&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Daniel Newman&lt;/STRONG&gt; ‏@danielnewmanUV&lt;BR /&gt;Companies can gain a much more in depth view of the customer journey with #BigData. This helps determine strategy &amp;amp; tactics.&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Sue Duris ‏&lt;/STRONG&gt;@SueDuris&lt;BR /&gt;#MarketingAutomation is a #CMO's best buddy. And a required investment. #BigData&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Livefyre&lt;/STRONG&gt; @Livefyre&lt;BR /&gt;Provides intelligence to drive segmentation, sophisticated personas &amp;amp; targeted campaigns to engage &amp;amp; motivate consumers&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Rina Popat&lt;/STRONG&gt; ‏@RinaSPopat&lt;BR /&gt;Understanding your customers trends is key as you have the insight about their buying trends.&amp;nbsp;big data can help with targeting+segmentation as well as undertaking what platforms work with diff audiences.&amp;nbsp;data analysis = oppo of understanding your customers w/out having to ask for feedback. Interpretation is key&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Alexia P. Bullard&lt;/STRONG&gt; ‏@ap_bullard&lt;BR /&gt;Provides valuable insight for creating targeted campaigns or products. Data shows what your target audience looks for.&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Victoria Taylor&lt;/STRONG&gt; ‏@VictoriaTaylUK&lt;BR /&gt;I don't think it's so much the data but rather the insights gained from data to create better experience&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Nate Smith&lt;/STRONG&gt; ‏@natesmith5150&lt;BR /&gt;More engaging experiences. Cross-channel data populations = greater precision customer insights.&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Ken Burbary&lt;/STRONG&gt; ‏@kenburbary&lt;BR /&gt;Quite simply, creating better business outcomes. Better CX means happier customers means more loyal customers means $$$$&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Crimson Hexagon &lt;/STRONG&gt;‏@crimsonhexagon&lt;BR /&gt;More data = more consumer insights. Companies that put consumers first succeed when they tap into data!&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Gary McIntire&lt;/STRONG&gt; ‏@garymcintire&lt;BR /&gt;Question: When 90% of the products people buy can be called commodities, should big data NOT be identifying relationships?&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Vishal Rose ‏&lt;/STRONG&gt;@Vishal_Rose&lt;BR /&gt;Big Data gives a valuable insight into society's behaviour,which can effect the direction of your #content&lt;/P&gt;&lt;P&gt;&lt;BR /&gt;&lt;SPAN style="text-decoration: underline;"&gt;&lt;STRONG&gt;Q5: How do you translate the mass of information available in Big Data into actionable insights?&lt;/STRONG&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Lexi Monaghan&lt;/STRONG&gt; ‏@Lexi_Monaghan&lt;BR /&gt;determine the problem you're trying to solve, hypothesize solutions &amp;amp; use data to either prove or disprove your strategies&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;markboothe &lt;/STRONG&gt;‏@markboothe&lt;BR /&gt;Big Data=Big Buzz Word! The key is not #bigdata but using all data sources to get actionable insights that will drive ur biz&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Victoria Taylor &lt;/STRONG&gt;‏@VictoriaTaylUK&lt;BR /&gt;To really understand what questions are needed to answer in order to succeed from the offset&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Livefyre&lt;/STRONG&gt; ‏@Livefyre&lt;BR /&gt;A systematic &amp;amp; targeted approach is the most effective way to leverage big data in order to optimize a marketing strategy&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Daniel Newman&lt;/STRONG&gt; ‏@danielnewmanUV&lt;BR /&gt;Start thinking about the Little Data. What are 1 or 2 big problems and what data can help you solve them?&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Rina Popat&lt;/STRONG&gt; ‏@RinaSPopat&lt;BR /&gt;Amazon turns previous data+items you put in your basket into actionable insights =reminder emails to purchase&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Sue Duris &lt;/STRONG&gt;‏@SueDuris&lt;BR /&gt;Ensure your #BigData supports what you are trying to do with your KPI's. Be flexible. #KPI needs evolve with your business.&lt;/P&gt;&lt;P&gt;&lt;BR /&gt;&lt;SPAN style="text-decoration: underline;"&gt;&lt;STRONG&gt;Q6: How has Big Data guided the collaboration of your organization across platforms?&lt;/STRONG&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Joe Martin&lt;/STRONG&gt;&amp;nbsp;‏@joeDmarti&lt;BR /&gt;The @AdobeInsights team is founded on #BigData for ext. research around marketing, retail spend, movie profitibility, etc..&amp;nbsp;No doubt #Bigdata is huge for online retailers like @zappos @ebay @amazon and others&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Nate Smith&lt;/STRONG&gt; ‏@natesmith5150&lt;BR /&gt;Non-data users are becoming data-driven in decision making. All employees now responsible for customer engagement&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Rina Popat&lt;/STRONG&gt; ‏@RinaSPopat&lt;BR /&gt;BD has allowed us to understand if what we are sending clients is what they want+ if they are interested in it&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Lexi Monaghan&lt;/STRONG&gt; ‏@Lexi_Monaghan&lt;BR /&gt;Provides cross-channel insights marketers need 2 decide what customer data is most relevant to optimize strategies&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Sue Duris&lt;/STRONG&gt; ‏@SueDuris&lt;BR /&gt;#BigData has really been that glue. Also has helped to knock down some silos.&lt;/P&gt;&lt;P&gt;&lt;BR /&gt;&lt;SPAN style="text-decoration: underline;"&gt;&lt;STRONG&gt;Q7: How has your use of Big Data transformed over the past year?&amp;nbsp;&lt;/STRONG&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Rina Popat&lt;/STRONG&gt; ‏@RinaSPopat&lt;BR /&gt;BF has allowed us to tailor our offering to the right segment+ensured we have tightened our marketing plans. Bd, insights and data in general cannot be ignored.the facts need to be used to better the orgs strategy&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Lexi Monaghan ‏&lt;/STRONG&gt;@Lexi_Monaghan&lt;BR /&gt;From small/general demographic info to specific/targeted info about current &amp;amp; potential customers&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Sue Duris &lt;/STRONG&gt;‏@SueDuris&lt;BR /&gt;#BigData has helped with #CX in journey mgmt, #VOC prgm dev. Simplified, sped up process and made actions more effective.&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Mordecai Holtz ‏&lt;/STRONG&gt;@mordecaiholtz&lt;BR /&gt;Big data enables us to identify trends/ target audiences and important marketing steps&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;BR /&gt;&lt;SPAN style="text-decoration: underline;"&gt;&lt;STRONG&gt;Q8: Is Big Data really what I should be thinking about, or is there something else?&lt;/STRONG&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Lexi Monaghan&lt;/STRONG&gt; ‏@Lexi_Monaghan&lt;BR /&gt;Big data is becoming more and more important/influential for marketers. But that doesn't mean they should ignore other trends&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Sue Duris &lt;/STRONG&gt;‏@SueDuris&lt;BR /&gt;Read up on #marketingautomation and benefits via @MarTechAdvisor @chiefmartec @mktgtechblog #AdobeInsights and @CMO_com.&amp;nbsp;Also suggest reading about #CX and what #BigData has done to move the space forward. &amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Brian Fanzo&lt;/STRONG&gt;&amp;nbsp;‏@iSocialFanz&lt;BR /&gt;Focus should be on the insights and the questions that can be answered with data.. also questions we haven't asked yet!&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Gary McIntire&lt;/STRONG&gt; ‏@garymcintire&lt;BR /&gt;Big data is TOO BIG. Start small: Define your perfect customer base as a nucleus, then use data to expand your community.&lt;BR /&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;What insights would you like to share on big data? If you didn't have an opportunity to respond on Twitter, please share your thoughts here!&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
    <pubDate>Wed, 26 Oct 2016 21:53:24 GMT</pubDate>
    <dc:creator>Gigazelle</dc:creator>
    <dc:date>2016-10-26T21:53:24Z</dc:date>
    <item>
      <title>#AdobeChat Oct 26 2016 - Big Data</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/adobechat-oct-26-2016-big-data/m-p/188698#M188</link>
      <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;Hi everyone!&amp;nbsp;Each week on Twitter, @AdobeMktgCloud asks several questions to the community. Responses are transcribed here to facilitate further discussion. The following are highlights from today's chat around &lt;STRONG&gt;Big Data&lt;/STRONG&gt;.&lt;BR /&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="text-decoration: underline;"&gt;&lt;STRONG&gt;Q1: Give us your explanation of what the term Big Data means.&lt;/STRONG&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Joe Martin&lt;/STRONG&gt; @joeDmarti&lt;BR /&gt;Using your companies large data sets to identify patterns and trends that can benefit future strategic decisions&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Lexi Monaghan &lt;/STRONG&gt;‏@Lexi_Monaghan&lt;BR /&gt;Big data is mass amounts of info that businesses collect from their own business processes and from their customers&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Ken Burbary ‏&lt;/STRONG&gt;@kenburbary&lt;BR /&gt;Large data sets that must be analyzed computationally for benefit of identifying trends, patterns of value&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Livefyre &lt;/STRONG&gt;‏@Livefyre&lt;BR /&gt;Big data reveals useful customer trends/patterns that improve a company’s marketing strategy.&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Alexia P. Bullard &lt;/STRONG&gt;@ap_bullard&lt;BR /&gt;The massive amt of data an organization handles daily. Amt of data is too large for traditional data processing applications.&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Daniel Newman&lt;/STRONG&gt; ‏@danielnewmanUV&lt;BR /&gt;#BigData represents all the accessible information (structured and unstructured) that is available to an organization.&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Sue Duris&lt;/STRONG&gt; ‏@SueDuris&lt;BR /&gt;#BigData is the bright shiny object that must be used strategically. Only use to measure what's right for YOUR customers&lt;/P&gt;&lt;P&gt;&lt;BR /&gt;&lt;SPAN style="text-decoration: underline;"&gt;&lt;STRONG&gt;Q2: What kinds of data do I need in order to generate useful insights?&lt;/STRONG&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Alexia P. Bullard &lt;/STRONG&gt;@ap_bullard&lt;BR /&gt;Largely depends on the goal. Example: Are you trying to increase website traffic, or do you want to focus on conversions?&amp;nbsp;Even still, focusing on the 4 major types of big data #BI is key: Predictive, prescriptive, diagnostic, and descriptive.&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Joe Martin &lt;/STRONG&gt;‏@joeDmarti&lt;BR /&gt;That is the beauty of it. Big data is a movement focused on using data to lead strategy. There are big and small #Bigdata opps&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Storify ‏&lt;/STRONG&gt;@Storify&lt;BR /&gt;Gaining successful insights means defining your goals w/ data. Consider what you want to do with the actual data&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Ken Burbary&lt;/STRONG&gt; ‏@kenburbary&lt;BR /&gt;Any and all data that reveals what your audience thinks, wants, needs, expects and how they behave.&amp;nbsp;Always define your learning agenda before jumping in to data collection and analysis&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Liliana H ‏&lt;/STRONG&gt;@Liliholl&lt;BR /&gt;Basic data will help you define things like: who your customers are, where they're, how they connect w/ you etc.&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Nate Smith&lt;/STRONG&gt; ‏@natesmith5150&lt;BR /&gt;Start integrating what you have. e.g.Clickstream+Email. See what insights come. Add another data set. Big Data starts small&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Emily Thomas&lt;/STRONG&gt; ‏@emitoms&lt;BR /&gt;Collecting valuable data requires knowing your goals. Have a clear strategy in mind &amp;amp; the data you collect will be applicable&lt;/P&gt;&lt;P&gt;&lt;BR /&gt;&lt;SPAN style="text-decoration: underline;"&gt;&lt;STRONG&gt;Q3: Big Data: where do I even start?&lt;/STRONG&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Lexi Monaghan&lt;/STRONG&gt; ‏@Lexi_Monaghan&lt;BR /&gt;First - you need to know your own business inside and out. From there, determine what data is most critical to hit your goals&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Daniel Newman&lt;/STRONG&gt; ‏@danielnewmanUV&lt;BR /&gt;Start by considering the business problems you are solving. Increasing sales, employee satisfaction, #CX. Then find the data.&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Ken Burbary&lt;/STRONG&gt; ‏@kenburbary&lt;BR /&gt;Start by leading with business strategy you're supporting. Don't start with solving "what's our big data strategy?"&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Victoria Taylor&lt;/STRONG&gt; ‏@VictoriaTaylUK&lt;BR /&gt;I would always think about customer experience and then work back from there to understand the data needed&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Sue Duris &lt;/STRONG&gt;‏@SueDuris&lt;BR /&gt;#BigData should always start with your customers and you always have to have "how can I delight you today" on top of mind.&amp;nbsp;Thinking business strategy first with #bigdata is wrong step 1, it is step 2 after #customers&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Joe Martin&lt;/STRONG&gt; ‏@joeDmarti&lt;BR /&gt;Think about what data you have access too and then hypothesize what that #bigdata could do to benefit your business&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Alexia P. Bullard&lt;/STRONG&gt;&amp;nbsp;‏@ap_bullard&lt;BR /&gt;W/o any prior knowledge, there are open courses available as a resource. Tutorials, online classes, and open courseware.&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Nate Smith&lt;/STRONG&gt; ‏@natesmith5150&lt;BR /&gt;With the biz questions. That will dictate your data requirements.&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Rina Popat&lt;/STRONG&gt; ‏@RinaSPopat&lt;BR /&gt;If you aren't comfortable with big data employ someone who is they will have the expertise.&amp;nbsp;It can cost you more making marketing plans with data you have analysed which is not correct&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Ken Burbary&lt;/STRONG&gt; ‏@kenburbary&lt;BR /&gt;99% of all issues are based on a difference between what each person is solving for. First, get to a shared vision.&lt;/P&gt;&lt;P&gt;&lt;BR /&gt;&lt;SPAN style="text-decoration: underline;"&gt;&lt;STRONG&gt;Q4: What opportunity does Big Data provide for marketing organizations?&amp;nbsp;&lt;/STRONG&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Lexi Monaghan&lt;/STRONG&gt; ‏@Lexi_Monaghan&lt;BR /&gt;Big data finds the gaping holes between what consumers desire and what your competitors offer&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Daniel Newman&lt;/STRONG&gt; ‏@danielnewmanUV&lt;BR /&gt;Companies can gain a much more in depth view of the customer journey with #BigData. This helps determine strategy &amp;amp; tactics.&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Sue Duris ‏&lt;/STRONG&gt;@SueDuris&lt;BR /&gt;#MarketingAutomation is a #CMO's best buddy. And a required investment. #BigData&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Livefyre&lt;/STRONG&gt; @Livefyre&lt;BR /&gt;Provides intelligence to drive segmentation, sophisticated personas &amp;amp; targeted campaigns to engage &amp;amp; motivate consumers&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Rina Popat&lt;/STRONG&gt; ‏@RinaSPopat&lt;BR /&gt;Understanding your customers trends is key as you have the insight about their buying trends.&amp;nbsp;big data can help with targeting+segmentation as well as undertaking what platforms work with diff audiences.&amp;nbsp;data analysis = oppo of understanding your customers w/out having to ask for feedback. Interpretation is key&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Alexia P. Bullard&lt;/STRONG&gt; ‏@ap_bullard&lt;BR /&gt;Provides valuable insight for creating targeted campaigns or products. Data shows what your target audience looks for.&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Victoria Taylor&lt;/STRONG&gt; ‏@VictoriaTaylUK&lt;BR /&gt;I don't think it's so much the data but rather the insights gained from data to create better experience&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Nate Smith&lt;/STRONG&gt; ‏@natesmith5150&lt;BR /&gt;More engaging experiences. Cross-channel data populations = greater precision customer insights.&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Ken Burbary&lt;/STRONG&gt; ‏@kenburbary&lt;BR /&gt;Quite simply, creating better business outcomes. Better CX means happier customers means more loyal customers means $$$$&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Crimson Hexagon &lt;/STRONG&gt;‏@crimsonhexagon&lt;BR /&gt;More data = more consumer insights. Companies that put consumers first succeed when they tap into data!&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Gary McIntire&lt;/STRONG&gt; ‏@garymcintire&lt;BR /&gt;Question: When 90% of the products people buy can be called commodities, should big data NOT be identifying relationships?&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Vishal Rose ‏&lt;/STRONG&gt;@Vishal_Rose&lt;BR /&gt;Big Data gives a valuable insight into society's behaviour,which can effect the direction of your #content&lt;/P&gt;&lt;P&gt;&lt;BR /&gt;&lt;SPAN style="text-decoration: underline;"&gt;&lt;STRONG&gt;Q5: How do you translate the mass of information available in Big Data into actionable insights?&lt;/STRONG&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Lexi Monaghan&lt;/STRONG&gt; ‏@Lexi_Monaghan&lt;BR /&gt;determine the problem you're trying to solve, hypothesize solutions &amp;amp; use data to either prove or disprove your strategies&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;markboothe &lt;/STRONG&gt;‏@markboothe&lt;BR /&gt;Big Data=Big Buzz Word! The key is not #bigdata but using all data sources to get actionable insights that will drive ur biz&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Victoria Taylor &lt;/STRONG&gt;‏@VictoriaTaylUK&lt;BR /&gt;To really understand what questions are needed to answer in order to succeed from the offset&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Livefyre&lt;/STRONG&gt; ‏@Livefyre&lt;BR /&gt;A systematic &amp;amp; targeted approach is the most effective way to leverage big data in order to optimize a marketing strategy&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Daniel Newman&lt;/STRONG&gt; ‏@danielnewmanUV&lt;BR /&gt;Start thinking about the Little Data. What are 1 or 2 big problems and what data can help you solve them?&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Rina Popat&lt;/STRONG&gt; ‏@RinaSPopat&lt;BR /&gt;Amazon turns previous data+items you put in your basket into actionable insights =reminder emails to purchase&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Sue Duris &lt;/STRONG&gt;‏@SueDuris&lt;BR /&gt;Ensure your #BigData supports what you are trying to do with your KPI's. Be flexible. #KPI needs evolve with your business.&lt;/P&gt;&lt;P&gt;&lt;BR /&gt;&lt;SPAN style="text-decoration: underline;"&gt;&lt;STRONG&gt;Q6: How has Big Data guided the collaboration of your organization across platforms?&lt;/STRONG&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Joe Martin&lt;/STRONG&gt;&amp;nbsp;‏@joeDmarti&lt;BR /&gt;The @AdobeInsights team is founded on #BigData for ext. research around marketing, retail spend, movie profitibility, etc..&amp;nbsp;No doubt #Bigdata is huge for online retailers like @zappos @ebay @amazon and others&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Nate Smith&lt;/STRONG&gt; ‏@natesmith5150&lt;BR /&gt;Non-data users are becoming data-driven in decision making. All employees now responsible for customer engagement&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Rina Popat&lt;/STRONG&gt; ‏@RinaSPopat&lt;BR /&gt;BD has allowed us to understand if what we are sending clients is what they want+ if they are interested in it&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Lexi Monaghan&lt;/STRONG&gt; ‏@Lexi_Monaghan&lt;BR /&gt;Provides cross-channel insights marketers need 2 decide what customer data is most relevant to optimize strategies&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Sue Duris&lt;/STRONG&gt; ‏@SueDuris&lt;BR /&gt;#BigData has really been that glue. Also has helped to knock down some silos.&lt;/P&gt;&lt;P&gt;&lt;BR /&gt;&lt;SPAN style="text-decoration: underline;"&gt;&lt;STRONG&gt;Q7: How has your use of Big Data transformed over the past year?&amp;nbsp;&lt;/STRONG&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Rina Popat&lt;/STRONG&gt; ‏@RinaSPopat&lt;BR /&gt;BF has allowed us to tailor our offering to the right segment+ensured we have tightened our marketing plans. Bd, insights and data in general cannot be ignored.the facts need to be used to better the orgs strategy&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Lexi Monaghan ‏&lt;/STRONG&gt;@Lexi_Monaghan&lt;BR /&gt;From small/general demographic info to specific/targeted info about current &amp;amp; potential customers&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Sue Duris &lt;/STRONG&gt;‏@SueDuris&lt;BR /&gt;#BigData has helped with #CX in journey mgmt, #VOC prgm dev. Simplified, sped up process and made actions more effective.&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Mordecai Holtz ‏&lt;/STRONG&gt;@mordecaiholtz&lt;BR /&gt;Big data enables us to identify trends/ target audiences and important marketing steps&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;BR /&gt;&lt;SPAN style="text-decoration: underline;"&gt;&lt;STRONG&gt;Q8: Is Big Data really what I should be thinking about, or is there something else?&lt;/STRONG&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Lexi Monaghan&lt;/STRONG&gt; ‏@Lexi_Monaghan&lt;BR /&gt;Big data is becoming more and more important/influential for marketers. But that doesn't mean they should ignore other trends&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Sue Duris &lt;/STRONG&gt;‏@SueDuris&lt;BR /&gt;Read up on #marketingautomation and benefits via @MarTechAdvisor @chiefmartec @mktgtechblog #AdobeInsights and @CMO_com.&amp;nbsp;Also suggest reading about #CX and what #BigData has done to move the space forward. &amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Brian Fanzo&lt;/STRONG&gt;&amp;nbsp;‏@iSocialFanz&lt;BR /&gt;Focus should be on the insights and the questions that can be answered with data.. also questions we haven't asked yet!&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Gary McIntire&lt;/STRONG&gt; ‏@garymcintire&lt;BR /&gt;Big data is TOO BIG. Start small: Define your perfect customer base as a nucleus, then use data to expand your community.&lt;BR /&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;What insights would you like to share on big data? If you didn't have an opportunity to respond on Twitter, please share your thoughts here!&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
      <pubDate>Wed, 26 Oct 2016 21:53:24 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/adobechat-oct-26-2016-big-data/m-p/188698#M188</guid>
      <dc:creator>Gigazelle</dc:creator>
      <dc:date>2016-10-26T21:53:24Z</dc:date>
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