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    <title>topic why use &amp;quot;Visits&amp;quot; Level for Unique Visitor in Segment in Adobe Analytics Discussions</title>
    <link>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/why-use-quot-visits-quot-level-for-unique-visitor-in-segment/m-p/256250#M1007</link>
    <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;Hello,&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;I try to segment: unique visitors to our website visits only 1 time from "Paid Search" with in 1 week.&lt;/P&gt;&lt;P&gt;I've set date range to 1 week, and try to create segments, from here I see to use "visits" level in segment, &lt;A href="https://helpx.adobe.com/analytics/kb/comparing-new-visitors-to-return-visitors.html" title="https://helpx.adobe.com/analytics/kb/comparing-new-visitors-to-return-visitors.html"&gt;Compare new visitors to return visitors&lt;/A&gt;&lt;/P&gt;&lt;P&gt;But I am confused why use "visits" level in segment but not "visitor" level.&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;I made following test and got different result, but didn't really get the reason.&lt;/P&gt;&lt;P&gt;&lt;span class="lia-inline-image-display-wrapper" image-alt="1455937_pastedImage_1.png"&gt;&lt;img src="https://experienceleaguecommunities.adobe.com/t5/image/serverpage/image-id/10785i8165B27209D77B78/image-size/large?v=v2&amp;amp;px=999" role="button" title="1455937_pastedImage_1.png" alt="1455937_pastedImage_1.png" /&gt;&lt;/span&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;Does it mean: if use visitor level, then, for 1 visitor, within his/her all visits, once there is 1 visit have only 1 time visit, then this visitor will be counted in to "new visitor"?&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;May I have your help to clarify.&lt;/P&gt;&lt;P&gt;Thanks in advance.&lt;/P&gt;&lt;P&gt;H&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
    <pubDate>Mon, 02 Apr 2018 03:38:41 GMT</pubDate>
    <dc:creator>H_L</dc:creator>
    <dc:date>2018-04-02T03:38:41Z</dc:date>
    <item>
      <title>why use "Visits" Level for Unique Visitor in Segment</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/why-use-quot-visits-quot-level-for-unique-visitor-in-segment/m-p/256250#M1007</link>
      <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;Hello,&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;I try to segment: unique visitors to our website visits only 1 time from "Paid Search" with in 1 week.&lt;/P&gt;&lt;P&gt;I've set date range to 1 week, and try to create segments, from here I see to use "visits" level in segment, &lt;A href="https://helpx.adobe.com/analytics/kb/comparing-new-visitors-to-return-visitors.html" title="https://helpx.adobe.com/analytics/kb/comparing-new-visitors-to-return-visitors.html"&gt;Compare new visitors to return visitors&lt;/A&gt;&lt;/P&gt;&lt;P&gt;But I am confused why use "visits" level in segment but not "visitor" level.&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;I made following test and got different result, but didn't really get the reason.&lt;/P&gt;&lt;P&gt;&lt;span class="lia-inline-image-display-wrapper" image-alt="1455937_pastedImage_1.png"&gt;&lt;img src="https://experienceleaguecommunities.adobe.com/t5/image/serverpage/image-id/10785i8165B27209D77B78/image-size/large?v=v2&amp;amp;px=999" role="button" title="1455937_pastedImage_1.png" alt="1455937_pastedImage_1.png" /&gt;&lt;/span&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;Does it mean: if use visitor level, then, for 1 visitor, within his/her all visits, once there is 1 visit have only 1 time visit, then this visitor will be counted in to "new visitor"?&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;May I have your help to clarify.&lt;/P&gt;&lt;P&gt;Thanks in advance.&lt;/P&gt;&lt;P&gt;H&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
      <pubDate>Mon, 02 Apr 2018 03:38:41 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/why-use-quot-visits-quot-level-for-unique-visitor-in-segment/m-p/256250#M1007</guid>
      <dc:creator>H_L</dc:creator>
      <dc:date>2018-04-02T03:38:41Z</dc:date>
    </item>
    <item>
      <title>Re: why use "Visits" Level for Unique Visitor in Segment</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/why-use-quot-visits-quot-level-for-unique-visitor-in-segment/m-p/256251#M1008</link>
      <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;Visit and Visitor based segments can and should give you very different results. A visit based segment will only include the visit where the defined action takes place, where a visitor based segment will include every single visit for a visitor where the defined action takes place.(both before, during, and after the order)&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;So if I am a visitor who orders on my 3rd visit, a segment that shows visits with orders will only show the interactions in my 3rd visit, but a segment that shows visitors with orders will show all of my visits (both before, during, and after the order). &lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;Similarly, a segment that excludes visits with orders would only exclude my 3rd visit, but my 1st and 2nd visit would still be visible. Where a segment that excludes visitors with orders would exclude all of my visits (both before, during, and after the order).&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
      <pubDate>Mon, 02 Apr 2018 12:18:30 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/why-use-quot-visits-quot-level-for-unique-visitor-in-segment/m-p/256251#M1008</guid>
      <dc:creator>nickh86417692</dc:creator>
      <dc:date>2018-04-02T12:18:30Z</dc:date>
    </item>
    <item>
      <title>Re: why use "Visits" Level for Unique Visitor in Segment</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/why-use-quot-visits-quot-level-for-unique-visitor-in-segment/m-p/256252#M1009</link>
      <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;Nickhomer,&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;You are correct, and thanks for your reply.&lt;/P&gt;&lt;P&gt;But as in OP mentioned, my question is specifically on: unique visitors to our website &lt;STRONG&gt;visits only 1 time&lt;/STRONG&gt; from "Paid Search" with in 1 week.&lt;/P&gt;&lt;P&gt;In my opinion, the segment would be: Visitor level, visits Exclude greater than 1, which means, Visitor level, visit only 1 time.&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;Thanks.&lt;/P&gt;&lt;P&gt;H&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
      <pubDate>Tue, 03 Apr 2018 02:40:05 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/why-use-quot-visits-quot-level-for-unique-visitor-in-segment/m-p/256252#M1009</guid>
      <dc:creator>H_L</dc:creator>
      <dc:date>2018-04-03T02:40:05Z</dc:date>
    </item>
    <item>
      <title>Re: why use "Visits" Level for Unique Visitor in Segment</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/why-use-quot-visits-quot-level-for-unique-visitor-in-segment/m-p/256253#M1010</link>
      <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;We would need to see the entire report and the exact segment definitions used in order to give a full explanation. There's something that doesn't add up here, and I think it's because there are missing components to the segment/report that we can't see.&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
      <pubDate>Mon, 09 Apr 2018 18:11:32 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/why-use-quot-visits-quot-level-for-unique-visitor-in-segment/m-p/256253#M1010</guid>
      <dc:creator>Gigazelle</dc:creator>
      <dc:date>2018-04-09T18:11:32Z</dc:date>
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