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    <title>topic New Features in Adobe Media Optimizer - January 2017 in Adobe Advertising Cloud Discussions</title>
    <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/new-features-in-adobe-media-optimizer-january-2017/m-p/235895#M27</link>
    <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;&lt;STRONG&gt;Search &amp;gt; Products&lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;(Bing Merchant Center) You can now download and display data for a Bing Merchant Center (BMC) account in Search &amp;gt; Products. You also can associate an inventory feed template with the BMC account to include feed columns in your campaign structure and ad copy for shopping campaigns.&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Search &amp;gt; Advanced&lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;To work directly with product data in Media Optimizer, you must create a corresponding account record in Media Optimizer containing the account access credentials and with access enabled.&lt;/P&gt;&lt;P&gt;Currently, using the BMC feeds is supported when:&lt;/P&gt;&lt;P&gt;No tracking template is configured for the account.&lt;/P&gt;&lt;P&gt;URLs in the feed file include the Media Optimizer redirect.&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Search &amp;gt; Campaigns Beta&lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;Additions to the Campaigns Beta include:&lt;/P&gt;&lt;P&gt;An Audience Targets tab, from which you can manage Google RLSA audience targets.&lt;/P&gt;&lt;P&gt;(Google AdWords) In ad group settings, you can now configure device bid adjustments using the Devices settings in the Ad Group Targeting section. Valid percentages can include -100 for smartphones and tablets (to not bid for the device type), and from -90 to 900 for all device types.&lt;/P&gt;&lt;P&gt;(Google AdWords) You can now create, edit, and bulk edit expanded text ads.&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Display &amp;gt; Managed Campaigns&lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;You can now save changes to multiple ad strategies at a time within a campaign. The "Save" button now saves all of your ad strategy changes and returns you to the grid view.&lt;/P&gt;&lt;P&gt;A new "Save &amp;amp; Continue" saves all of your ad strategy changes and keeps you in the Ad Strategies view so you can continue to create and edit additional ad strategies.&lt;/P&gt;&lt;P&gt;Yahoo Ad Exchange is now available as an exchange source for RTB ad strategies. It's selected by default — as are all of the available exchanges — for new ad strategies.&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Social &amp;gt; Facebook&lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;In bulk ad creation screens, a new "Save" &amp;gt; "Pause and Post" option allows you to post new ads in the paused state.&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
    <pubDate>Mon, 23 Jan 2017 05:55:02 GMT</pubDate>
    <dc:creator>TanmayMathur</dc:creator>
    <dc:date>2017-01-23T05:55:02Z</dc:date>
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      <title>New Features in Adobe Media Optimizer - January 2017</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/new-features-in-adobe-media-optimizer-january-2017/m-p/235895#M27</link>
      <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;&lt;STRONG&gt;Search &amp;gt; Products&lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;(Bing Merchant Center) You can now download and display data for a Bing Merchant Center (BMC) account in Search &amp;gt; Products. You also can associate an inventory feed template with the BMC account to include feed columns in your campaign structure and ad copy for shopping campaigns.&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Search &amp;gt; Advanced&lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;To work directly with product data in Media Optimizer, you must create a corresponding account record in Media Optimizer containing the account access credentials and with access enabled.&lt;/P&gt;&lt;P&gt;Currently, using the BMC feeds is supported when:&lt;/P&gt;&lt;P&gt;No tracking template is configured for the account.&lt;/P&gt;&lt;P&gt;URLs in the feed file include the Media Optimizer redirect.&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Search &amp;gt; Campaigns Beta&lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;Additions to the Campaigns Beta include:&lt;/P&gt;&lt;P&gt;An Audience Targets tab, from which you can manage Google RLSA audience targets.&lt;/P&gt;&lt;P&gt;(Google AdWords) In ad group settings, you can now configure device bid adjustments using the Devices settings in the Ad Group Targeting section. Valid percentages can include -100 for smartphones and tablets (to not bid for the device type), and from -90 to 900 for all device types.&lt;/P&gt;&lt;P&gt;(Google AdWords) You can now create, edit, and bulk edit expanded text ads.&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Display &amp;gt; Managed Campaigns&lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;You can now save changes to multiple ad strategies at a time within a campaign. The "Save" button now saves all of your ad strategy changes and returns you to the grid view.&lt;/P&gt;&lt;P&gt;A new "Save &amp;amp; Continue" saves all of your ad strategy changes and keeps you in the Ad Strategies view so you can continue to create and edit additional ad strategies.&lt;/P&gt;&lt;P&gt;Yahoo Ad Exchange is now available as an exchange source for RTB ad strategies. It's selected by default — as are all of the available exchanges — for new ad strategies.&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Social &amp;gt; Facebook&lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;In bulk ad creation screens, a new "Save" &amp;gt; "Pause and Post" option allows you to post new ads in the paused state.&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
      <pubDate>Mon, 23 Jan 2017 05:55:02 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/new-features-in-adobe-media-optimizer-january-2017/m-p/235895#M27</guid>
      <dc:creator>TanmayMathur</dc:creator>
      <dc:date>2017-01-23T05:55:02Z</dc:date>
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