<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:taxo="http://purl.org/rss/1.0/modules/taxonomy/" version="2.0">
  <channel>
    <title>topic Learn more about Advertising @ Adobe Summit, Mar19 in Adobe Advertising Cloud Discussions</title>
    <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/learn-more-about-advertising-adobe-summit-mar19/m-p/321347#M242</link>
    <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;Attending Adobe Summit this year and interested in Advertising? Check out the list of interesting sessions lined up for you and book your seat now!&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P class="title-text" style="font-size: 20px; color: #3e82e0;"&gt;&lt;A href="https://events.rainfocus.com/widget/adobe/as19/sessioncatalog?search.products=1532383770321002JD6o&amp;amp;search="&gt;S805 - 3 Trends to Maximize Your TV Investment with Data, Featuring Roku&amp;amp;TVSquared&lt;/A&gt;&lt;/P&gt;&lt;P class="speaker-details session-details" data-test="session-participants-area" style="margin-bottom: 16px;"&gt;&lt;/P&gt;&lt;P class="session-speakers" style="margin-right: 4px; margin-bottom: 8px; font-size: 16px; font-weight: bold;"&gt;SPEAKERS&lt;/P&gt;&lt;P style="margin-right: 4px; margin-bottom: 8px; font-size: 16px; font-weight: bold;"&gt;&lt;SPAN class="speaker-trigger" data-test="speaker-trigger" style="color: #3e82e0; font-weight: 400;"&gt;Jes Santoro&lt;/SPAN&gt;, Head of Sales, Advertising Cloud TV , Adobe&lt;/P&gt;&lt;P&gt;For decades, technology has transformed almost every aspect of advertising, except for television. But we've finally hit an inflection point where advertisers are demanding more data, more accountability, and more efficiency in the largest medium for reaching audiences. Learn the top-3 trends you can use to maximize your TV investment, rooted in your data.&lt;/P&gt;&lt;P style="margin-bottom: 16px; font-size: 16px;"&gt;Learn how to:&lt;/P&gt;&lt;UL&gt;&lt;LI&gt;Leverage first-party data for more granular targeting and efficient reach on TV, with a specific lens on how to scale these audiences via our new partnership with Roku.&lt;/LI&gt;&lt;LI&gt;Use a single software platform for activation across all TV channels, including linear, addressable, and connected TV&lt;/LI&gt;&lt;LI&gt;Elevate the accountability of your TV investment with real-time performance dashboards, performance studies, and our integration with TVSquared&lt;/LI&gt;&lt;/UL&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;A href="https://events.rainfocus.com/widget/adobe/as19/sessioncatalog?search.products=1532383770321002JD6o&amp;amp;search="&gt;&lt;SPAN class="session-title" style="margin-bottom: 16px; margin-left: -40px; font-family: 'Open Sans', Helvetica, Arial, sans-serif; color: #444444; font-size: 24px;"&gt;&lt;BUTTON style="font-family: 'Open Sans', Helvetica, Arial, sans-serif; background-position: initial;" type="button"&gt;&lt;/BUTTON&gt;&lt;/SPAN&gt;&lt;SPAN class="title-text" style="font-size: 20px; color: #3e82e0;"&gt;S806 - Activating Data Across Every Advertising Touchpoint&lt;/SPAN&gt;&lt;/A&gt;&lt;SPAN class="speaker-details session-details" data-test="session-participants-area" style="margin-bottom: 16px;"&gt;&lt;BR /&gt;&lt;/SPAN&gt;&lt;SPAN class="session-speakers" style="margin-right: 4px; margin-bottom: 8px; font-size: 16px; font-weight: bold;"&gt;SPEAKERS&lt;/SPAN&gt;&lt;SPAN style="margin-right: 4px; margin-bottom: 8px; font-size: 16px; font-weight: bold;"&gt;&lt;SPAN class="speaker-trigger" data-test="speaker-trigger" style="color: #3e82e0; font-weight: 400;"&gt;Michelle Chen&lt;/SPAN&gt;, Product Manager, Adobe Advertising Cloud , Adobe&lt;/SPAN&gt;&lt;SPAN style="margin-right: 4px; margin-bottom: 8px; font-size: 16px; font-weight: bold;"&gt;&lt;SPAN class="speaker-trigger" data-test="speaker-trigger" style="color: #3e82e0; font-weight: 400;"&gt;Adam Allamar&lt;/SPAN&gt;, Marketing Director, Head of Digital Acquisition, Barclays Bank US&lt;/SPAN&gt;The data you collect from your customers is one of the most valuable assets you own. Take better control of your data, and deliver the right message to the right customer in the most effective channel by integrating Adobe Audience Manager, Adobe Analytics, and Adobe Advertising Cloud.&lt;SPAN style="margin-bottom: 16px; font-size: 16px;"&gt;Learn how to:&lt;/SPAN&gt;&lt;/P&gt;&lt;UL&gt;&lt;LI&gt;Choose the optimal dataset for audience activation&lt;/LI&gt;&lt;LI&gt;Understand use cases for each dataset&lt;/LI&gt;&lt;LI&gt;How and when to use other third-party data&lt;/LI&gt;&lt;/UL&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN class="session-title" style="margin-bottom: 16px; margin-left: -40px; font-family: 'Open Sans', Helvetica, Arial, sans-serif; color: #444444; font-size: 24px;"&gt;&lt;BUTTON style="font-family: 'Open Sans', Helvetica, Arial, sans-serif; background-position: initial;" type="button"&gt;&lt;/BUTTON&gt;&lt;/SPAN&gt;&lt;SPAN class="title-text" style="font-size: 20px; color: #3e82e0;"&gt;&lt;A href="https://events.rainfocus.com/widget/adobe/as19/sessioncatalog?search.products=1532383770321002JD6o&amp;amp;search="&gt;S810 - Creative at the Center of Every Experience&lt;/A&gt;&lt;/SPAN&gt;&lt;SPAN class="speaker-details session-details" data-test="session-participants-area" style="margin-bottom: 16px;"&gt;&lt;BR /&gt;&lt;/SPAN&gt;&lt;SPAN class="session-speakers" style="margin-right: 4px; margin-bottom: 8px; font-size: 16px; font-weight: bold;"&gt;SPEAKERS&lt;/SPAN&gt;&lt;SPAN style="margin-right: 4px; margin-bottom: 8px; font-size: 16px; font-weight: bold;"&gt;&lt;SPAN class="speaker-trigger" data-test="speaker-trigger" style="color: #3e82e0; font-weight: 400;"&gt;Andy Leinicke&lt;/SPAN&gt;, Senior Solutions Consultant, Adobe Advertising Cloud , Adobe&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;In an increasingly competitive world, the only way to stand out is to deliver exceptional experiences that leave a lasting impression. At Adobe, that means pairing the data you have about your consumers with creative that resonates with what they care about. Hear about Adobe’s vision for collaborative tools to empower creative and marketing teams to deliver engaging customer experiences. &lt;SPAN style="margin-bottom: 16px; font-size: 16px;"&gt;In this session, we discuss:&lt;/SPAN&gt;&lt;/P&gt;&lt;UL&gt;&lt;LI&gt;Adobe’s vision for seamless integrations between creative and marketing tools&lt;/LI&gt;&lt;LI&gt;How brands have personalized their creatives&lt;/LI&gt;&lt;LI&gt;Data-driven creative strategies&lt;/LI&gt;&lt;/UL&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P class="title-text" style="font-size: 20px; text-align: left; color: #3e82e0;"&gt;&lt;A href="https://events.rainfocus.com/widget/adobe/as19/sessioncatalog?search.products=1532383770321002JD6o&amp;amp;search="&gt;04 - Delivering an Exceptional Experience with an Omnichannel Platform&lt;/A&gt;&lt;/P&gt;&lt;P class="speaker-details session-details" data-test="session-participants-area" style="margin: 0 0 16px;"&gt;&lt;/P&gt;&lt;P class="session-speakers" style="font-size: 16px; font-weight: bold; margin-right: 4px; margin-bottom: 8px;"&gt;SPEAKERS&lt;/P&gt;&lt;P style="font-size: 16px; font-weight: bold; margin-right: 4px; margin-bottom: 8px;"&gt;&lt;SPAN class="speaker-trigger" data-test="speaker-trigger" style="color: #3e82e0; font-weight: 400;"&gt;Phil Cowlishaw&lt;/SPAN&gt;, Head of Advertising Cloud, AU/NZ, Adobe&lt;/P&gt;&lt;P&gt;Today’s consumers don’t have linear journeys. Technology has changed the way people consume media, and this evolution has placed increasing pressure on marketers to adopt more holistic advertising strategies to plan, buy, measure, and optimize media. We’ll share how marketers have embarked on this journey and found value in an omnichannel DSP.&lt;/P&gt;&lt;P style="font-size: 16px; margin-bottom: 16px;"&gt;Learn about:&lt;/P&gt;&lt;UL&gt;&lt;LI&gt;The importance of having an omnichannel media strategy&lt;/LI&gt;&lt;LI&gt;How brands have benefitted from a holistic advertising approach&lt;/LI&gt;&lt;LI&gt;Leveraging the Adobe Advertising Cloud platform to uplift your brand and performance goals&lt;/LI&gt;&lt;/UL&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN class="session-title" style="font-family: 'Open Sans', Helvetica, Arial, sans-serif; margin: 0 0 16px -40px; color: #444444; font-size: 24px;"&gt;&lt;BUTTON style="font-family: 'Open Sans', Helvetica, Arial, sans-serif; background-position: initial;" type="button"&gt;&lt;/BUTTON&gt;&lt;/SPAN&gt;&lt;SPAN class="title-text" style="font-size: 20px; text-align: left; color: #3e82e0;"&gt;&lt;A href="https://events.rainfocus.com/widget/adobe/as19/sessioncatalog?search.products=1532383770321002JD6o&amp;amp;search="&gt;S812 - Digital Advertising: Then, Now, and the Future&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN class="session-speakers" style="font-size: 16px; font-weight: bold; margin-right: 4px; margin-bottom: 8px;"&gt;SPEAKERS&lt;/SPAN&gt;&lt;SPAN style="font-size: 16px; font-weight: bold; margin-right: 4px; margin-bottom: 8px;"&gt;&lt;SPAN class="speaker-trigger" data-test="speaker-trigger" style="color: #3e82e0; font-weight: 400;"&gt;Ryan Fleisch&lt;/SPAN&gt;, Senior Manager, Product Marketing , Adobe&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;On October 27, 1994, the first-ever ad banner appeared on HotWired, kicking off a revolution in an industry in perpetual change. We'll delve into the past, present, and undefined future of digital advertising in hot pursuit of highly personalized, omnichannel experiences. In addition to collecting great advertising trivia and lessons from the past, learn how to blend agility, adaptation, and technology for continual advertising transformation.&lt;SPAN style="font-size: 16px; margin-bottom: 16px;"&gt;In this session:&lt;/SPAN&gt;&lt;/P&gt;&lt;UL&gt;&lt;LI&gt;Lessons from digital ad history we've all missed&lt;/LI&gt;&lt;LI&gt;Evolving consumer attitudes toward advertising&lt;/LI&gt;&lt;LI&gt;Forces that will shape the next 25 years of advertising&lt;/LI&gt;&lt;/UL&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN class="session-title" style="font-family: 'Open Sans', Helvetica, Arial, sans-serif; margin: 0 0 16px -40px; color: #444444; font-size: 24px;"&gt;&lt;BUTTON style="font-family: 'Open Sans', Helvetica, Arial, sans-serif; background-position: initial;" type="button"&gt;&lt;/BUTTON&gt;&lt;/SPAN&gt;&lt;SPAN class="title-text" style="font-size: 20px; text-align: left; color: #3e82e0;"&gt;&lt;A href="https://events.rainfocus.com/widget/adobe/as19/sessioncatalog?search.products=1532383770321002JD6o&amp;amp;search="&gt;S803 - Laying the Foundation for Connected Advertising Experiences&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN class="session-speakers" style="font-size: 16px; font-weight: bold; margin-right: 4px; margin-bottom: 8px;"&gt;SPEAKERS&lt;/SPAN&gt;&lt;SPAN style="font-size: 16px; font-weight: bold; margin-right: 4px; margin-bottom: 8px;"&gt;&lt;SPAN class="speaker-trigger" data-test="speaker-trigger" style="color: #3e82e0; font-weight: 400;"&gt;Ian Monaghan&lt;/SPAN&gt;, Product Marketing Manager , Adobe&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;Explore end-to-end marketing tech stacks that bring together paid, owned, and earned marketing strategies. Learn how your peers, such as Dollar Shave Club, have leveraged modern tools to bridge the gap between ad tech and mar tech to deliver more meaningful and valuable experiences for their customers.&lt;SPAN style="font-size: 16px; margin-bottom: 16px;"&gt;In this session, learn how to:&lt;/SPAN&gt;&lt;/P&gt;&lt;UL&gt;&lt;LI&gt;Build an integrated ad tech and mar tech stack with Adobe&lt;/LI&gt;&lt;LI&gt;Leverage Adobe Experience Cloud tools to deliver connected advertising experiences&lt;/LI&gt;&lt;LI&gt;Bring together paid, owned, and earned marketing strategies on the Adobe Advertising Cloud platform&lt;/LI&gt;&lt;/UL&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN class="session-title" style="font-family: 'Open Sans', Helvetica, Arial, sans-serif; margin: 0 0 16px -40px; color: #444444; font-size: 24px;"&gt;&lt;BUTTON style="font-family: 'Open Sans', Helvetica, Arial, sans-serif; background-position: initial;" type="button"&gt;&lt;/BUTTON&gt;&lt;/SPAN&gt;&lt;SPAN class="title-text" style="font-size: 20px; text-align: left; color: #3e82e0;"&gt;&lt;A href="https://events.rainfocus.com/widget/adobe/as19/sessioncatalog?search.products=1532383770321002JD6o&amp;amp;search="&gt;S808 - Take Your Paid Search Performance to the Next Level&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN class="session-speakers" style="font-size: 16px; font-weight: bold; margin-right: 4px; margin-bottom: 8px;"&gt;SPEAKERS&lt;/SPAN&gt;&lt;SPAN style="font-size: 16px; font-weight: bold; margin-right: 4px; margin-bottom: 8px;"&gt;&lt;SPAN class="speaker-trigger" data-test="speaker-trigger" style="color: #3e82e0; font-weight: 400;"&gt;Chris Ohlhoff&lt;/SPAN&gt;, Senior Solutions Consultant, Adobe Advertising Cloud , Adobe&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;Search advertising is complex. The average account has millions of keywords layered with dimensional and campaign data. Artificial intelligence learns from available data and makes the best possible decisions on bid amounts and budget allocation. Now hybrid optimization can take your performance to the next level.&lt;SPAN style="font-size: 16px; margin-bottom: 16px;"&gt;In this session, learn how:&lt;/SPAN&gt;&lt;/P&gt;&lt;UL&gt;&lt;LI&gt;AI leverages data and audiences for performance forecasting and personalization to drive higher ROI and better consumer experiences&lt;/LI&gt;&lt;LI&gt;Hear how Adobe’s hybrid optimization allocates your budget across different AI-driven bidding technologies to increase paid search performance&lt;/LI&gt;&lt;LI&gt;An Adobe customer leverages data and audiences to drive ROI lift and personalize advertising&lt;/LI&gt;&lt;/UL&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN class="session-title" style="font-family: 'Open Sans', Helvetica, Arial, sans-serif; margin: 0 0 16px -40px; color: #444444; font-size: 24px;"&gt;&lt;BUTTON style="font-family: 'Open Sans', Helvetica, Arial, sans-serif; background-position: initial;" type="button"&gt;&lt;/BUTTON&gt;&lt;/SPAN&gt;&lt;SPAN class="title-text" style="font-size: 20px; text-align: left; color: #3e82e0;"&gt;&lt;A href="https://events.rainfocus.com/widget/adobe/as19/sessioncatalog?search.products=1532383770321002JD6o&amp;amp;search="&gt;S801 - Trending Now: AI in Advertising&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN class="session-speakers" style="font-size: 16px; font-weight: bold; margin-right: 4px; margin-bottom: 8px;"&gt;SPEAKERS&lt;/SPAN&gt;&lt;SPAN style="font-size: 16px; font-weight: bold; margin-right: 4px; margin-bottom: 8px;"&gt;&lt;SPAN class="speaker-trigger" data-test="speaker-trigger" style="color: #3e82e0; font-weight: 400;"&gt;Benjamin Vigneron&lt;/SPAN&gt;, Manager, Product Analytics, Adobe&lt;/SPAN&gt;&lt;SPAN style="font-size: 16px; font-weight: bold; margin-right: 4px; margin-bottom: 8px;"&gt;&lt;SPAN class="speaker-trigger" data-test="speaker-trigger" style="color: #3e82e0; font-weight: 400;"&gt;Bill Marino&lt;/SPAN&gt;, Product Manager, ML, Sensei &amp;amp; Search , Adobe&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 16px; font-weight: bold; margin-right: 4px; margin-bottom: 8px;"&gt;&lt;BR /&gt;&lt;/SPAN&gt;The explosion of data has created a world of endless possibilities for advertisers. Every second there are millions of potential opportunities around who to target, what to message, where to buy, and how much to bid. Hear how Adobe Advertising Cloud is using Adobe Sensei’s artificial intelligence and machine learning capabilities to power these decisions and help advertisers to make the most of every opportunity.&lt;SPAN style="font-size: 16px; margin-bottom: 16px;"&gt;In this session you will learn how Adobe is:&lt;/SPAN&gt;&lt;/P&gt;&lt;UL&gt;&lt;LI&gt;Leading the industry in artificial intelligence with Adobe Sensei powering the design and delivery of digital experiences across Adobe products&lt;/LI&gt;&lt;LI&gt;Generating better returns for advertisers by harnessing the power of AI/ML in bidding and forecasting&lt;/LI&gt;&lt;LI&gt;Preparing for a world where AI could unlock new and exciting opportunities for advertising&lt;/LI&gt;&lt;/UL&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN class="session-title" style="font-family: 'Open Sans', Helvetica, Arial, sans-serif; margin: 0 0 16px -40px; color: #444444; font-size: 24px;"&gt;&lt;BUTTON style="font-family: 'Open Sans', Helvetica, Arial, sans-serif; background-position: initial;" type="button"&gt;&lt;/BUTTON&gt;&lt;/SPAN&gt;&lt;SPAN class="title-text" style="font-size: 20px; text-align: left; color: #3e82e0;"&gt;&lt;A href="https://events.rainfocus.com/widget/adobe/as19/sessioncatalog?search.products=1532383770321002JD6o&amp;amp;search="&gt;S802 - Trending Topics Shaping the Future of Advertising&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN class="session-speakers" style="font-size: 16px; font-weight: bold; margin-right: 4px; margin-bottom: 8px;"&gt;SPEAKERS&lt;/SPAN&gt;&lt;SPAN style="font-size: 16px; font-weight: bold; margin-right: 4px; margin-bottom: 8px;"&gt;&lt;SPAN class="speaker-trigger" data-test="speaker-trigger" style="color: #3e82e0; font-weight: 400;"&gt;Toccara Baker&lt;/SPAN&gt;, Product Marketing Manager, Adobe&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;The advertising technology industry is rapidly changing as is the technology that powers it. As advertisers struggle to keep up with our industry's latest hot topic, we aim to help them understand the impact of each issue on their marketing strategy and objectives. Join us for a candid discussion on the latest trending topics, what they mean for brands and agencies, and how Adobe is addressing each one.&lt;SPAN class="session-title" style="font-family: 'Open Sans', Helvetica, Arial, sans-serif; margin: 0 0 16px -40px; color: #444444; font-size: 24px;"&gt;&lt;BUTTON style="font-family: 'Open Sans', Helvetica, Arial, sans-serif; background-position: initial;" type="button"&gt;&lt;/BUTTON&gt;&lt;/SPAN&gt;&lt;SPAN class="title-text" style="font-size: 20px; text-align: left; color: #3e82e0;"&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN class="title-text" style="font-size: 20px; text-align: left; color: #3e82e0;"&gt;&lt;A href="https://events.rainfocus.com/widget/adobe/as19/sessioncatalog?search.products=1532383770321002JD6o&amp;amp;search="&gt;S807 - Using Adobe Analytics to Power Your Advertising Program&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN class="session-speakers" style="font-size: 16px; font-weight: bold; margin-right: 4px; margin-bottom: 8px;"&gt;SPEAKERS&lt;/SPAN&gt;&lt;SPAN style="font-size: 16px; font-weight: bold; margin-right: 4px; margin-bottom: 8px;"&gt;&lt;SPAN class="speaker-trigger" data-test="speaker-trigger" style="color: #3e82e0; font-weight: 400;"&gt;Tucker Christiansen&lt;/SPAN&gt;, Senior Product Manager, Advertising Cloud , Adobe&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;World-class advertisers have fully integrated their advertising data into Adobe Analytics and are using this data for advanced analysis to inform strategic planning across marketing channels and to fuel data-driven bidding. Manually integrating this data is more than challenging. Adobe’s native integrations between Adobe Analytics and Adobe Advertising Cloud automate much of the setup and ongoing data maintenance, freeing advertisers and analysts to spend time in Adobe Analysis Workspace gaining insights that drive business results. Learn how you can up-level your business to a best-in-class advertiser powerhouse with Adobe Analytics + Adobe Advertising Cloud&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN class="session-title" style="font-family: 'Open Sans', Helvetica, Arial, sans-serif; margin: 0 0 16px -40px; color: #444444; font-size: 24px;"&gt;&lt;BUTTON style="font-family: 'Open Sans', Helvetica, Arial, sans-serif; background-position: initial;" type="button"&gt;&lt;/BUTTON&gt;&lt;/SPAN&gt;&lt;SPAN class="title-text" style="font-size: 20px; text-align: left; color: #3e82e0;"&gt;S&lt;A href="https://events.rainfocus.com/widget/adobe/as19/sessioncatalog?search.products=1532383770321002JD6o&amp;amp;search="&gt;811 - Using Analytics to Build Advanced Strategies for Search&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN class="session-speakers" style="font-size: 16px; font-weight: bold; margin-right: 4px; margin-bottom: 8px;"&gt;SPEAKERS&lt;/SPAN&gt;&lt;SPAN style="font-size: 16px; font-weight: bold; margin-right: 4px; margin-bottom: 8px;"&gt;&lt;SPAN class="speaker-trigger" data-test="speaker-trigger" style="color: #3e82e0; font-weight: 400;"&gt;Sean Kelaghan&lt;/SPAN&gt;, Senior Integrations Manager, Advertising Cloud , Adobe&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;Today, marketers are often overwhelmed with disparate data sources. But you don’t have to. Adobe’s integration between Adobe Advertising Cloud and Analytics Cloud offers marketers a streamlined solution for leveraging analytics data to drive increased paid search performance. It also opens the door to deeper analysis and understanding of search's impact. Discover the benefits of the Advertising Cloud integration with Adobe Analytics. Walk away with actionable tips and tricks to take your search program to the next level.&lt;SPAN style="font-size: 16px; margin-bottom: 16px;"&gt;Learn how to:&lt;/SPAN&gt;&lt;/P&gt;&lt;UL&gt;&lt;LI&gt;Optimize search campaigns in Advertising Cloud with metrics from Adobe Analytics&lt;/LI&gt;&lt;LI&gt;Deepen your analysis of search performance and impact through Analysis Workspace&lt;/LI&gt;&lt;LI&gt;Leverage about Adobe Analytics segments in Advertising Cloud to target search bidding&lt;/LI&gt;&lt;/UL&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
    <pubDate>Thu, 28 Feb 2019 08:13:23 GMT</pubDate>
    <dc:creator>TanmayMathur</dc:creator>
    <dc:date>2019-02-28T08:13:23Z</dc:date>
    <item>
      <title>Learn more about Advertising @ Adobe Summit, Mar19</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/learn-more-about-advertising-adobe-summit-mar19/m-p/321347#M242</link>
      <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;Attending Adobe Summit this year and interested in Advertising? Check out the list of interesting sessions lined up for you and book your seat now!&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P class="title-text" style="font-size: 20px; color: #3e82e0;"&gt;&lt;A href="https://events.rainfocus.com/widget/adobe/as19/sessioncatalog?search.products=1532383770321002JD6o&amp;amp;search="&gt;S805 - 3 Trends to Maximize Your TV Investment with Data, Featuring Roku&amp;amp;TVSquared&lt;/A&gt;&lt;/P&gt;&lt;P class="speaker-details session-details" data-test="session-participants-area" style="margin-bottom: 16px;"&gt;&lt;/P&gt;&lt;P class="session-speakers" style="margin-right: 4px; margin-bottom: 8px; font-size: 16px; font-weight: bold;"&gt;SPEAKERS&lt;/P&gt;&lt;P style="margin-right: 4px; margin-bottom: 8px; font-size: 16px; font-weight: bold;"&gt;&lt;SPAN class="speaker-trigger" data-test="speaker-trigger" style="color: #3e82e0; font-weight: 400;"&gt;Jes Santoro&lt;/SPAN&gt;, Head of Sales, Advertising Cloud TV , Adobe&lt;/P&gt;&lt;P&gt;For decades, technology has transformed almost every aspect of advertising, except for television. But we've finally hit an inflection point where advertisers are demanding more data, more accountability, and more efficiency in the largest medium for reaching audiences. Learn the top-3 trends you can use to maximize your TV investment, rooted in your data.&lt;/P&gt;&lt;P style="margin-bottom: 16px; font-size: 16px;"&gt;Learn how to:&lt;/P&gt;&lt;UL&gt;&lt;LI&gt;Leverage first-party data for more granular targeting and efficient reach on TV, with a specific lens on how to scale these audiences via our new partnership with Roku.&lt;/LI&gt;&lt;LI&gt;Use a single software platform for activation across all TV channels, including linear, addressable, and connected TV&lt;/LI&gt;&lt;LI&gt;Elevate the accountability of your TV investment with real-time performance dashboards, performance studies, and our integration with TVSquared&lt;/LI&gt;&lt;/UL&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;A href="https://events.rainfocus.com/widget/adobe/as19/sessioncatalog?search.products=1532383770321002JD6o&amp;amp;search="&gt;&lt;SPAN class="session-title" style="margin-bottom: 16px; margin-left: -40px; font-family: 'Open Sans', Helvetica, Arial, sans-serif; color: #444444; font-size: 24px;"&gt;&lt;BUTTON style="font-family: 'Open Sans', Helvetica, Arial, sans-serif; background-position: initial;" type="button"&gt;&lt;/BUTTON&gt;&lt;/SPAN&gt;&lt;SPAN class="title-text" style="font-size: 20px; color: #3e82e0;"&gt;S806 - Activating Data Across Every Advertising Touchpoint&lt;/SPAN&gt;&lt;/A&gt;&lt;SPAN class="speaker-details session-details" data-test="session-participants-area" style="margin-bottom: 16px;"&gt;&lt;BR /&gt;&lt;/SPAN&gt;&lt;SPAN class="session-speakers" style="margin-right: 4px; margin-bottom: 8px; font-size: 16px; font-weight: bold;"&gt;SPEAKERS&lt;/SPAN&gt;&lt;SPAN style="margin-right: 4px; margin-bottom: 8px; font-size: 16px; font-weight: bold;"&gt;&lt;SPAN class="speaker-trigger" data-test="speaker-trigger" style="color: #3e82e0; font-weight: 400;"&gt;Michelle Chen&lt;/SPAN&gt;, Product Manager, Adobe Advertising Cloud , Adobe&lt;/SPAN&gt;&lt;SPAN style="margin-right: 4px; margin-bottom: 8px; font-size: 16px; font-weight: bold;"&gt;&lt;SPAN class="speaker-trigger" data-test="speaker-trigger" style="color: #3e82e0; font-weight: 400;"&gt;Adam Allamar&lt;/SPAN&gt;, Marketing Director, Head of Digital Acquisition, Barclays Bank US&lt;/SPAN&gt;The data you collect from your customers is one of the most valuable assets you own. Take better control of your data, and deliver the right message to the right customer in the most effective channel by integrating Adobe Audience Manager, Adobe Analytics, and Adobe Advertising Cloud.&lt;SPAN style="margin-bottom: 16px; font-size: 16px;"&gt;Learn how to:&lt;/SPAN&gt;&lt;/P&gt;&lt;UL&gt;&lt;LI&gt;Choose the optimal dataset for audience activation&lt;/LI&gt;&lt;LI&gt;Understand use cases for each dataset&lt;/LI&gt;&lt;LI&gt;How and when to use other third-party data&lt;/LI&gt;&lt;/UL&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN class="session-title" style="margin-bottom: 16px; margin-left: -40px; font-family: 'Open Sans', Helvetica, Arial, sans-serif; color: #444444; font-size: 24px;"&gt;&lt;BUTTON style="font-family: 'Open Sans', Helvetica, Arial, sans-serif; background-position: initial;" type="button"&gt;&lt;/BUTTON&gt;&lt;/SPAN&gt;&lt;SPAN class="title-text" style="font-size: 20px; color: #3e82e0;"&gt;&lt;A href="https://events.rainfocus.com/widget/adobe/as19/sessioncatalog?search.products=1532383770321002JD6o&amp;amp;search="&gt;S810 - Creative at the Center of Every Experience&lt;/A&gt;&lt;/SPAN&gt;&lt;SPAN class="speaker-details session-details" data-test="session-participants-area" style="margin-bottom: 16px;"&gt;&lt;BR /&gt;&lt;/SPAN&gt;&lt;SPAN class="session-speakers" style="margin-right: 4px; margin-bottom: 8px; font-size: 16px; font-weight: bold;"&gt;SPEAKERS&lt;/SPAN&gt;&lt;SPAN style="margin-right: 4px; margin-bottom: 8px; font-size: 16px; font-weight: bold;"&gt;&lt;SPAN class="speaker-trigger" data-test="speaker-trigger" style="color: #3e82e0; font-weight: 400;"&gt;Andy Leinicke&lt;/SPAN&gt;, Senior Solutions Consultant, Adobe Advertising Cloud , Adobe&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;In an increasingly competitive world, the only way to stand out is to deliver exceptional experiences that leave a lasting impression. At Adobe, that means pairing the data you have about your consumers with creative that resonates with what they care about. Hear about Adobe’s vision for collaborative tools to empower creative and marketing teams to deliver engaging customer experiences. &lt;SPAN style="margin-bottom: 16px; font-size: 16px;"&gt;In this session, we discuss:&lt;/SPAN&gt;&lt;/P&gt;&lt;UL&gt;&lt;LI&gt;Adobe’s vision for seamless integrations between creative and marketing tools&lt;/LI&gt;&lt;LI&gt;How brands have personalized their creatives&lt;/LI&gt;&lt;LI&gt;Data-driven creative strategies&lt;/LI&gt;&lt;/UL&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P class="title-text" style="font-size: 20px; text-align: left; color: #3e82e0;"&gt;&lt;A href="https://events.rainfocus.com/widget/adobe/as19/sessioncatalog?search.products=1532383770321002JD6o&amp;amp;search="&gt;04 - Delivering an Exceptional Experience with an Omnichannel Platform&lt;/A&gt;&lt;/P&gt;&lt;P class="speaker-details session-details" data-test="session-participants-area" style="margin: 0 0 16px;"&gt;&lt;/P&gt;&lt;P class="session-speakers" style="font-size: 16px; font-weight: bold; margin-right: 4px; margin-bottom: 8px;"&gt;SPEAKERS&lt;/P&gt;&lt;P style="font-size: 16px; font-weight: bold; margin-right: 4px; margin-bottom: 8px;"&gt;&lt;SPAN class="speaker-trigger" data-test="speaker-trigger" style="color: #3e82e0; font-weight: 400;"&gt;Phil Cowlishaw&lt;/SPAN&gt;, Head of Advertising Cloud, AU/NZ, Adobe&lt;/P&gt;&lt;P&gt;Today’s consumers don’t have linear journeys. Technology has changed the way people consume media, and this evolution has placed increasing pressure on marketers to adopt more holistic advertising strategies to plan, buy, measure, and optimize media. We’ll share how marketers have embarked on this journey and found value in an omnichannel DSP.&lt;/P&gt;&lt;P style="font-size: 16px; margin-bottom: 16px;"&gt;Learn about:&lt;/P&gt;&lt;UL&gt;&lt;LI&gt;The importance of having an omnichannel media strategy&lt;/LI&gt;&lt;LI&gt;How brands have benefitted from a holistic advertising approach&lt;/LI&gt;&lt;LI&gt;Leveraging the Adobe Advertising Cloud platform to uplift your brand and performance goals&lt;/LI&gt;&lt;/UL&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN class="session-title" style="font-family: 'Open Sans', Helvetica, Arial, sans-serif; margin: 0 0 16px -40px; color: #444444; font-size: 24px;"&gt;&lt;BUTTON style="font-family: 'Open Sans', Helvetica, Arial, sans-serif; background-position: initial;" type="button"&gt;&lt;/BUTTON&gt;&lt;/SPAN&gt;&lt;SPAN class="title-text" style="font-size: 20px; text-align: left; color: #3e82e0;"&gt;&lt;A href="https://events.rainfocus.com/widget/adobe/as19/sessioncatalog?search.products=1532383770321002JD6o&amp;amp;search="&gt;S812 - Digital Advertising: Then, Now, and the Future&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN class="session-speakers" style="font-size: 16px; font-weight: bold; margin-right: 4px; margin-bottom: 8px;"&gt;SPEAKERS&lt;/SPAN&gt;&lt;SPAN style="font-size: 16px; font-weight: bold; margin-right: 4px; margin-bottom: 8px;"&gt;&lt;SPAN class="speaker-trigger" data-test="speaker-trigger" style="color: #3e82e0; font-weight: 400;"&gt;Ryan Fleisch&lt;/SPAN&gt;, Senior Manager, Product Marketing , Adobe&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;On October 27, 1994, the first-ever ad banner appeared on HotWired, kicking off a revolution in an industry in perpetual change. We'll delve into the past, present, and undefined future of digital advertising in hot pursuit of highly personalized, omnichannel experiences. In addition to collecting great advertising trivia and lessons from the past, learn how to blend agility, adaptation, and technology for continual advertising transformation.&lt;SPAN style="font-size: 16px; margin-bottom: 16px;"&gt;In this session:&lt;/SPAN&gt;&lt;/P&gt;&lt;UL&gt;&lt;LI&gt;Lessons from digital ad history we've all missed&lt;/LI&gt;&lt;LI&gt;Evolving consumer attitudes toward advertising&lt;/LI&gt;&lt;LI&gt;Forces that will shape the next 25 years of advertising&lt;/LI&gt;&lt;/UL&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN class="session-title" style="font-family: 'Open Sans', Helvetica, Arial, sans-serif; margin: 0 0 16px -40px; color: #444444; font-size: 24px;"&gt;&lt;BUTTON style="font-family: 'Open Sans', Helvetica, Arial, sans-serif; background-position: initial;" type="button"&gt;&lt;/BUTTON&gt;&lt;/SPAN&gt;&lt;SPAN class="title-text" style="font-size: 20px; text-align: left; color: #3e82e0;"&gt;&lt;A href="https://events.rainfocus.com/widget/adobe/as19/sessioncatalog?search.products=1532383770321002JD6o&amp;amp;search="&gt;S803 - Laying the Foundation for Connected Advertising Experiences&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN class="session-speakers" style="font-size: 16px; font-weight: bold; margin-right: 4px; margin-bottom: 8px;"&gt;SPEAKERS&lt;/SPAN&gt;&lt;SPAN style="font-size: 16px; font-weight: bold; margin-right: 4px; margin-bottom: 8px;"&gt;&lt;SPAN class="speaker-trigger" data-test="speaker-trigger" style="color: #3e82e0; font-weight: 400;"&gt;Ian Monaghan&lt;/SPAN&gt;, Product Marketing Manager , Adobe&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;Explore end-to-end marketing tech stacks that bring together paid, owned, and earned marketing strategies. Learn how your peers, such as Dollar Shave Club, have leveraged modern tools to bridge the gap between ad tech and mar tech to deliver more meaningful and valuable experiences for their customers.&lt;SPAN style="font-size: 16px; margin-bottom: 16px;"&gt;In this session, learn how to:&lt;/SPAN&gt;&lt;/P&gt;&lt;UL&gt;&lt;LI&gt;Build an integrated ad tech and mar tech stack with Adobe&lt;/LI&gt;&lt;LI&gt;Leverage Adobe Experience Cloud tools to deliver connected advertising experiences&lt;/LI&gt;&lt;LI&gt;Bring together paid, owned, and earned marketing strategies on the Adobe Advertising Cloud platform&lt;/LI&gt;&lt;/UL&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN class="session-title" style="font-family: 'Open Sans', Helvetica, Arial, sans-serif; margin: 0 0 16px -40px; color: #444444; font-size: 24px;"&gt;&lt;BUTTON style="font-family: 'Open Sans', Helvetica, Arial, sans-serif; background-position: initial;" type="button"&gt;&lt;/BUTTON&gt;&lt;/SPAN&gt;&lt;SPAN class="title-text" style="font-size: 20px; text-align: left; color: #3e82e0;"&gt;&lt;A href="https://events.rainfocus.com/widget/adobe/as19/sessioncatalog?search.products=1532383770321002JD6o&amp;amp;search="&gt;S808 - Take Your Paid Search Performance to the Next Level&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN class="session-speakers" style="font-size: 16px; font-weight: bold; margin-right: 4px; margin-bottom: 8px;"&gt;SPEAKERS&lt;/SPAN&gt;&lt;SPAN style="font-size: 16px; font-weight: bold; margin-right: 4px; margin-bottom: 8px;"&gt;&lt;SPAN class="speaker-trigger" data-test="speaker-trigger" style="color: #3e82e0; font-weight: 400;"&gt;Chris Ohlhoff&lt;/SPAN&gt;, Senior Solutions Consultant, Adobe Advertising Cloud , Adobe&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;Search advertising is complex. The average account has millions of keywords layered with dimensional and campaign data. Artificial intelligence learns from available data and makes the best possible decisions on bid amounts and budget allocation. Now hybrid optimization can take your performance to the next level.&lt;SPAN style="font-size: 16px; margin-bottom: 16px;"&gt;In this session, learn how:&lt;/SPAN&gt;&lt;/P&gt;&lt;UL&gt;&lt;LI&gt;AI leverages data and audiences for performance forecasting and personalization to drive higher ROI and better consumer experiences&lt;/LI&gt;&lt;LI&gt;Hear how Adobe’s hybrid optimization allocates your budget across different AI-driven bidding technologies to increase paid search performance&lt;/LI&gt;&lt;LI&gt;An Adobe customer leverages data and audiences to drive ROI lift and personalize advertising&lt;/LI&gt;&lt;/UL&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN class="session-title" style="font-family: 'Open Sans', Helvetica, Arial, sans-serif; margin: 0 0 16px -40px; color: #444444; font-size: 24px;"&gt;&lt;BUTTON style="font-family: 'Open Sans', Helvetica, Arial, sans-serif; background-position: initial;" type="button"&gt;&lt;/BUTTON&gt;&lt;/SPAN&gt;&lt;SPAN class="title-text" style="font-size: 20px; text-align: left; color: #3e82e0;"&gt;&lt;A href="https://events.rainfocus.com/widget/adobe/as19/sessioncatalog?search.products=1532383770321002JD6o&amp;amp;search="&gt;S801 - Trending Now: AI in Advertising&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN class="session-speakers" style="font-size: 16px; font-weight: bold; margin-right: 4px; margin-bottom: 8px;"&gt;SPEAKERS&lt;/SPAN&gt;&lt;SPAN style="font-size: 16px; font-weight: bold; margin-right: 4px; margin-bottom: 8px;"&gt;&lt;SPAN class="speaker-trigger" data-test="speaker-trigger" style="color: #3e82e0; font-weight: 400;"&gt;Benjamin Vigneron&lt;/SPAN&gt;, Manager, Product Analytics, Adobe&lt;/SPAN&gt;&lt;SPAN style="font-size: 16px; font-weight: bold; margin-right: 4px; margin-bottom: 8px;"&gt;&lt;SPAN class="speaker-trigger" data-test="speaker-trigger" style="color: #3e82e0; font-weight: 400;"&gt;Bill Marino&lt;/SPAN&gt;, Product Manager, ML, Sensei &amp;amp; Search , Adobe&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 16px; font-weight: bold; margin-right: 4px; margin-bottom: 8px;"&gt;&lt;BR /&gt;&lt;/SPAN&gt;The explosion of data has created a world of endless possibilities for advertisers. Every second there are millions of potential opportunities around who to target, what to message, where to buy, and how much to bid. Hear how Adobe Advertising Cloud is using Adobe Sensei’s artificial intelligence and machine learning capabilities to power these decisions and help advertisers to make the most of every opportunity.&lt;SPAN style="font-size: 16px; margin-bottom: 16px;"&gt;In this session you will learn how Adobe is:&lt;/SPAN&gt;&lt;/P&gt;&lt;UL&gt;&lt;LI&gt;Leading the industry in artificial intelligence with Adobe Sensei powering the design and delivery of digital experiences across Adobe products&lt;/LI&gt;&lt;LI&gt;Generating better returns for advertisers by harnessing the power of AI/ML in bidding and forecasting&lt;/LI&gt;&lt;LI&gt;Preparing for a world where AI could unlock new and exciting opportunities for advertising&lt;/LI&gt;&lt;/UL&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN class="session-title" style="font-family: 'Open Sans', Helvetica, Arial, sans-serif; margin: 0 0 16px -40px; color: #444444; font-size: 24px;"&gt;&lt;BUTTON style="font-family: 'Open Sans', Helvetica, Arial, sans-serif; background-position: initial;" type="button"&gt;&lt;/BUTTON&gt;&lt;/SPAN&gt;&lt;SPAN class="title-text" style="font-size: 20px; text-align: left; color: #3e82e0;"&gt;&lt;A href="https://events.rainfocus.com/widget/adobe/as19/sessioncatalog?search.products=1532383770321002JD6o&amp;amp;search="&gt;S802 - Trending Topics Shaping the Future of Advertising&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN class="session-speakers" style="font-size: 16px; font-weight: bold; margin-right: 4px; margin-bottom: 8px;"&gt;SPEAKERS&lt;/SPAN&gt;&lt;SPAN style="font-size: 16px; font-weight: bold; margin-right: 4px; margin-bottom: 8px;"&gt;&lt;SPAN class="speaker-trigger" data-test="speaker-trigger" style="color: #3e82e0; font-weight: 400;"&gt;Toccara Baker&lt;/SPAN&gt;, Product Marketing Manager, Adobe&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;The advertising technology industry is rapidly changing as is the technology that powers it. As advertisers struggle to keep up with our industry's latest hot topic, we aim to help them understand the impact of each issue on their marketing strategy and objectives. Join us for a candid discussion on the latest trending topics, what they mean for brands and agencies, and how Adobe is addressing each one.&lt;SPAN class="session-title" style="font-family: 'Open Sans', Helvetica, Arial, sans-serif; margin: 0 0 16px -40px; color: #444444; font-size: 24px;"&gt;&lt;BUTTON style="font-family: 'Open Sans', Helvetica, Arial, sans-serif; background-position: initial;" type="button"&gt;&lt;/BUTTON&gt;&lt;/SPAN&gt;&lt;SPAN class="title-text" style="font-size: 20px; text-align: left; color: #3e82e0;"&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN class="title-text" style="font-size: 20px; text-align: left; color: #3e82e0;"&gt;&lt;A href="https://events.rainfocus.com/widget/adobe/as19/sessioncatalog?search.products=1532383770321002JD6o&amp;amp;search="&gt;S807 - Using Adobe Analytics to Power Your Advertising Program&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN class="session-speakers" style="font-size: 16px; font-weight: bold; margin-right: 4px; margin-bottom: 8px;"&gt;SPEAKERS&lt;/SPAN&gt;&lt;SPAN style="font-size: 16px; font-weight: bold; margin-right: 4px; margin-bottom: 8px;"&gt;&lt;SPAN class="speaker-trigger" data-test="speaker-trigger" style="color: #3e82e0; font-weight: 400;"&gt;Tucker Christiansen&lt;/SPAN&gt;, Senior Product Manager, Advertising Cloud , Adobe&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;World-class advertisers have fully integrated their advertising data into Adobe Analytics and are using this data for advanced analysis to inform strategic planning across marketing channels and to fuel data-driven bidding. Manually integrating this data is more than challenging. Adobe’s native integrations between Adobe Analytics and Adobe Advertising Cloud automate much of the setup and ongoing data maintenance, freeing advertisers and analysts to spend time in Adobe Analysis Workspace gaining insights that drive business results. Learn how you can up-level your business to a best-in-class advertiser powerhouse with Adobe Analytics + Adobe Advertising Cloud&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN class="session-title" style="font-family: 'Open Sans', Helvetica, Arial, sans-serif; margin: 0 0 16px -40px; color: #444444; font-size: 24px;"&gt;&lt;BUTTON style="font-family: 'Open Sans', Helvetica, Arial, sans-serif; background-position: initial;" type="button"&gt;&lt;/BUTTON&gt;&lt;/SPAN&gt;&lt;SPAN class="title-text" style="font-size: 20px; text-align: left; color: #3e82e0;"&gt;S&lt;A href="https://events.rainfocus.com/widget/adobe/as19/sessioncatalog?search.products=1532383770321002JD6o&amp;amp;search="&gt;811 - Using Analytics to Build Advanced Strategies for Search&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN class="session-speakers" style="font-size: 16px; font-weight: bold; margin-right: 4px; margin-bottom: 8px;"&gt;SPEAKERS&lt;/SPAN&gt;&lt;SPAN style="font-size: 16px; font-weight: bold; margin-right: 4px; margin-bottom: 8px;"&gt;&lt;SPAN class="speaker-trigger" data-test="speaker-trigger" style="color: #3e82e0; font-weight: 400;"&gt;Sean Kelaghan&lt;/SPAN&gt;, Senior Integrations Manager, Advertising Cloud , Adobe&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;Today, marketers are often overwhelmed with disparate data sources. But you don’t have to. Adobe’s integration between Adobe Advertising Cloud and Analytics Cloud offers marketers a streamlined solution for leveraging analytics data to drive increased paid search performance. It also opens the door to deeper analysis and understanding of search's impact. Discover the benefits of the Advertising Cloud integration with Adobe Analytics. Walk away with actionable tips and tricks to take your search program to the next level.&lt;SPAN style="font-size: 16px; margin-bottom: 16px;"&gt;Learn how to:&lt;/SPAN&gt;&lt;/P&gt;&lt;UL&gt;&lt;LI&gt;Optimize search campaigns in Advertising Cloud with metrics from Adobe Analytics&lt;/LI&gt;&lt;LI&gt;Deepen your analysis of search performance and impact through Analysis Workspace&lt;/LI&gt;&lt;LI&gt;Leverage about Adobe Analytics segments in Advertising Cloud to target search bidding&lt;/LI&gt;&lt;/UL&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
      <pubDate>Thu, 28 Feb 2019 08:13:23 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/learn-more-about-advertising-adobe-summit-mar19/m-p/321347#M242</guid>
      <dc:creator>TanmayMathur</dc:creator>
      <dc:date>2019-02-28T08:13:23Z</dc:date>
    </item>
  </channel>
</rss>

