What's the difference between a drip campaign and an email newsletter? We're getting ready to structure a lead nurture program, but I'm trying to understand what the difference and the upsides/downsides of a drip campaign vs a regular email newsletter. I suppose you could have both but that would be too much content for me to manage now. So here's what I'm seeing. What would you add, counter?We were thinking of creating drip campaigns that:
consisted of evergreen content so we could start everyone at the beginning of a series of contenthad an ending, e.g. drip ends depending on leads engagement with the dripwould not require explicit opt-in, only implicit based on something you downloaded related to the drip
But then my colleagues asked if we could have several different newsletters instead, by topical area:
this content wouldn't be evergreen, so if you entered it now you wouldnt get any content that was already sent would never have an ending because if you subscribed to that newsletter, it meant you wanted all that contentprobably still would not requi