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    <title>topic Re: Mobile App tracking: less launches than unique visitors in Adobe Experience Cloud Mobile Questions</title>
    <link>https://experienceleaguecommunities.adobe.com/t5/adobe-experience-cloud-mobile/mobile-app-tracking-less-launches-than-unique-visitors/m-p/176868#M98</link>
    <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P style="font-variant-ligatures: normal; orphans: 2; widows: 2;"&gt;"Launches" is measured client-side.&amp;nbsp;&amp;nbsp;A launch event will only occur if the user actually opens your app (bringing it to the foreground).&lt;/P&gt;&lt;P style="font-variant-ligatures: normal; orphans: 2; widows: 2;"&gt;"Visits" is measured server-side (based on an activity timeout).&amp;nbsp;&amp;nbsp;By default, a&amp;nbsp;new visit will be reported when a hit comes in from a user and that user has not sent in a hit within the past 30 minutes.&lt;/P&gt;&lt;P style="font-variant-ligatures: normal; orphans: 2; widows: 2;"&gt;The most common cause of having more UVs than launches is when&amp;nbsp;a mobile app is doing tracking from the background.&amp;nbsp; In this case, a new visit can be created without necessarily having an associated launch.&lt;/P&gt;&lt;P style="font-variant-ligatures: normal; orphans: 2; widows: 2;"&gt;Hope this helps.&lt;/P&gt;&lt;P style="font-variant-ligatures: normal; orphans: 2; widows: 2;"&gt;&amp;nbsp;&lt;/P&gt;&lt;P style="font-variant-ligatures: normal; orphans: 2; widows: 2;"&gt;&lt;STRONG&gt;steve benedick&lt;/STRONG&gt;&lt;/P&gt;&lt;P style="font-variant-ligatures: normal; orphans: 2; widows: 2;"&gt;&lt;EM&gt;sr mobile software engineer&lt;/EM&gt;&lt;/P&gt;&lt;DIV style="font-variant-ligatures: normal; orphans: 2; widows: 2;"&gt;&lt;A href="http://www.adobe.com/solutions/digital-marketing.html" rev="en_rl_small" target="_blank"&gt;Adobe Marketing Cloud&lt;/A&gt;&lt;/DIV&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
    <pubDate>Mon, 05 Dec 2016 20:36:05 GMT</pubDate>
    <dc:creator>steve_benedick</dc:creator>
    <dc:date>2016-12-05T20:36:05Z</dc:date>
    <item>
      <title>Mobile App tracking: less launches than unique visitors</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-experience-cloud-mobile/mobile-app-tracking-less-launches-than-unique-visitors/m-p/176867#M97</link>
      <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;Question on mobile app tracking with the SDK: we are currently testing a new app with a limited test audience. During this test period, we were monitoring KPI's by day.&lt;/P&gt;&lt;P&gt;&lt;A _jive_internal="true" href="https://forums.adobe.com/api/core/v3/attachments/885753/data"&gt;&lt;IMG src="https://forums.adobe.com/api/core/v3/attachments/885753/data" style="max-width:700px;" /&gt;&lt;/A&gt;&lt;/P&gt;&lt;P&gt;As you can see in the screenshot, we have less "launches" than "unique visitors" on some days. Can someone explain why this could be happening?&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
      <pubDate>Wed, 30 Nov 2016 10:35:40 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-experience-cloud-mobile/mobile-app-tracking-less-launches-than-unique-visitors/m-p/176867#M97</guid>
      <dc:creator>JenteDR</dc:creator>
      <dc:date>2016-11-30T10:35:40Z</dc:date>
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    <item>
      <title>Re: Mobile App tracking: less launches than unique visitors</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-experience-cloud-mobile/mobile-app-tracking-less-launches-than-unique-visitors/m-p/176868#M98</link>
      <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P style="font-variant-ligatures: normal; orphans: 2; widows: 2;"&gt;"Launches" is measured client-side.&amp;nbsp;&amp;nbsp;A launch event will only occur if the user actually opens your app (bringing it to the foreground).&lt;/P&gt;&lt;P style="font-variant-ligatures: normal; orphans: 2; widows: 2;"&gt;"Visits" is measured server-side (based on an activity timeout).&amp;nbsp;&amp;nbsp;By default, a&amp;nbsp;new visit will be reported when a hit comes in from a user and that user has not sent in a hit within the past 30 minutes.&lt;/P&gt;&lt;P style="font-variant-ligatures: normal; orphans: 2; widows: 2;"&gt;The most common cause of having more UVs than launches is when&amp;nbsp;a mobile app is doing tracking from the background.&amp;nbsp; In this case, a new visit can be created without necessarily having an associated launch.&lt;/P&gt;&lt;P style="font-variant-ligatures: normal; orphans: 2; widows: 2;"&gt;Hope this helps.&lt;/P&gt;&lt;P style="font-variant-ligatures: normal; orphans: 2; widows: 2;"&gt;&amp;nbsp;&lt;/P&gt;&lt;P style="font-variant-ligatures: normal; orphans: 2; widows: 2;"&gt;&lt;STRONG&gt;steve benedick&lt;/STRONG&gt;&lt;/P&gt;&lt;P style="font-variant-ligatures: normal; orphans: 2; widows: 2;"&gt;&lt;EM&gt;sr mobile software engineer&lt;/EM&gt;&lt;/P&gt;&lt;DIV style="font-variant-ligatures: normal; orphans: 2; widows: 2;"&gt;&lt;A href="http://www.adobe.com/solutions/digital-marketing.html" rev="en_rl_small" target="_blank"&gt;Adobe Marketing Cloud&lt;/A&gt;&lt;/DIV&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
      <pubDate>Mon, 05 Dec 2016 20:36:05 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-experience-cloud-mobile/mobile-app-tracking-less-launches-than-unique-visitors/m-p/176868#M98</guid>
      <dc:creator>steve_benedick</dc:creator>
      <dc:date>2016-12-05T20:36:05Z</dc:date>
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