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    <title>topic Re: A/B Test: How can traffic enter both experiences? in Adobe Target Questions</title>
    <link>https://experienceleaguecommunities.adobe.com/t5/adobe-target-questions/a-b-test-how-can-traffic-enter-both-experiences/m-p/440693#M7428</link>
    <description>&lt;P&gt;Hi&amp;nbsp;&lt;LI-USER uid="2726026"&gt;&lt;/LI-USER&gt;&amp;nbsp;- There &lt;EM&gt;are&lt;/EM&gt; multiple Pages with unique URLs where this test is delivered, but no redirect has been added to those pages.&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;I spoke with customer care yesterday and they shared the following, which seems to explain a possible cause. In our case I think it's either point 1 or point 3.&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Why is the same visitor sometimes counted in multiple experiences in Analytics?&lt;/STRONG&gt;&lt;BR /&gt;The following list explains reasons why the same visitor could be counted in multiple experiences in Analytics:&lt;/P&gt;&lt;UL&gt;&lt;LI&gt;The Target profile expired but the Analytics cookie is still there. In this situation, Target reevaluates the user but Analytics considers the visitor to be the same person.&lt;/LI&gt;&lt;LI&gt;If the visitor is using the mbox3rdPartyId, when the anonymous visitor is merged with the 3rd-party ID profile, Target could put the visitor into a different experience to match up with the 3rd-party ID. For more information, see Real-Time Profile Syncing for mbox3rdPartyID.&lt;/LI&gt;&lt;LI&gt;Analytics might be tracking different devices as the same visitor in a different way than Target tracks those devices: the 3rd-party ID setup in Target is different than in Analytics.&lt;/LI&gt;&lt;/UL&gt;&lt;P&gt;&lt;A href="https://experienceleague.adobe.com/docs/target/using/integrate/a4t/a4t-faq/a4t-faq-viewing-reports.html?lang=en" target="_blank"&gt;https://experienceleague.adobe.com/docs/target/using/integrate/a4t/a4t-faq/a4t-faq-viewing-reports.html?lang=en&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;</description>
    <pubDate>Fri, 11 Feb 2022 19:27:09 GMT</pubDate>
    <dc:creator>bkmills</dc:creator>
    <dc:date>2022-02-11T19:27:09Z</dc:date>
    <item>
      <title>A/B Test: How can traffic enter both experiences?</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-target-questions/a-b-test-how-can-traffic-enter-both-experiences/m-p/440308#M7413</link>
      <description>&lt;P&gt;Hello all,&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;I have an A/B activity where I'm seeing traffic enter both experiences. What initially brought my attention to this was interaction with the chat widget (~10%) in the control variant -- &lt;EM&gt;Live Chat Button Opened&lt;/EM&gt;. See Venn diagram and data below. This is unexpected because the widget is being suppressed in the control. In fact, there is no code that would deliver the widget here.&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;Is this type of traffic crossover common? Is it possible a visitor entered experience B clicked a button, then later enter experience A, but the initial engagement was captured in the subsequent visit?&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;span class="lia-inline-image-display-wrapper lia-image-align-inline" image-alt="bkmills_0-1644422414986.png" style="width: 668px;"&gt;&lt;img src="https://experienceleaguecommunities.adobe.com/t5/image/serverpage/image-id/38421i2A8E4AC4E3FF3E3A/image-dimensions/668x217/is-moderation-mode/true?v=v2" width="668" height="217" role="button" title="bkmills_0-1644422414986.png" alt="bkmills_0-1644422414986.png" /&gt;&lt;/span&gt;&lt;/P&gt;&lt;P&gt;Thanks in advance for your help!&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;-Brion&lt;/P&gt;</description>
      <pubDate>Wed, 09 Feb 2022 16:42:33 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-target-questions/a-b-test-how-can-traffic-enter-both-experiences/m-p/440308#M7413</guid>
      <dc:creator>bkmills</dc:creator>
      <dc:date>2022-02-09T16:42:33Z</dc:date>
    </item>
    <item>
      <title>Re: A/B Test: How can traffic enter both experiences?</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-target-questions/a-b-test-how-can-traffic-enter-both-experiences/m-p/440690#M7427</link>
      <description>&lt;P&gt;Hi&amp;nbsp;&lt;LI-USER uid="17459516"&gt;&lt;/LI-USER&gt;,&lt;/P&gt;&lt;P&gt;Is this test executed with a redirect? Depending on the setup, redirect offer test can sometimes have cross-over traffic showing up in the reports with A4T reporting.&lt;/P&gt;</description>
      <pubDate>Fri, 11 Feb 2022 18:33:16 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-target-questions/a-b-test-how-can-traffic-enter-both-experiences/m-p/440690#M7427</guid>
      <dc:creator>Ryan_Roberts_</dc:creator>
      <dc:date>2022-02-11T18:33:16Z</dc:date>
    </item>
    <item>
      <title>Re: A/B Test: How can traffic enter both experiences?</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-target-questions/a-b-test-how-can-traffic-enter-both-experiences/m-p/440693#M7428</link>
      <description>&lt;P&gt;Hi&amp;nbsp;&lt;LI-USER uid="2726026"&gt;&lt;/LI-USER&gt;&amp;nbsp;- There &lt;EM&gt;are&lt;/EM&gt; multiple Pages with unique URLs where this test is delivered, but no redirect has been added to those pages.&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;I spoke with customer care yesterday and they shared the following, which seems to explain a possible cause. In our case I think it's either point 1 or point 3.&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Why is the same visitor sometimes counted in multiple experiences in Analytics?&lt;/STRONG&gt;&lt;BR /&gt;The following list explains reasons why the same visitor could be counted in multiple experiences in Analytics:&lt;/P&gt;&lt;UL&gt;&lt;LI&gt;The Target profile expired but the Analytics cookie is still there. In this situation, Target reevaluates the user but Analytics considers the visitor to be the same person.&lt;/LI&gt;&lt;LI&gt;If the visitor is using the mbox3rdPartyId, when the anonymous visitor is merged with the 3rd-party ID profile, Target could put the visitor into a different experience to match up with the 3rd-party ID. For more information, see Real-Time Profile Syncing for mbox3rdPartyID.&lt;/LI&gt;&lt;LI&gt;Analytics might be tracking different devices as the same visitor in a different way than Target tracks those devices: the 3rd-party ID setup in Target is different than in Analytics.&lt;/LI&gt;&lt;/UL&gt;&lt;P&gt;&lt;A href="https://experienceleague.adobe.com/docs/target/using/integrate/a4t/a4t-faq/a4t-faq-viewing-reports.html?lang=en" target="_blank"&gt;https://experienceleague.adobe.com/docs/target/using/integrate/a4t/a4t-faq/a4t-faq-viewing-reports.html?lang=en&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;</description>
      <pubDate>Fri, 11 Feb 2022 19:27:09 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-target-questions/a-b-test-how-can-traffic-enter-both-experiences/m-p/440693#M7428</guid>
      <dc:creator>bkmills</dc:creator>
      <dc:date>2022-02-11T19:27:09Z</dc:date>
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