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    <title>topic Re: Does anyone have any standard script for pulling DataLayer information for personalization? in Adobe Target Questions</title>
    <link>https://experienceleaguecommunities.adobe.com/t5/adobe-target-questions/does-anyone-have-any-standard-script-for-pulling-datalayer/m-p/434193#M7221</link>
    <description>&lt;P&gt;Hi&amp;nbsp;&lt;LI-USER uid="17376026"&gt;&lt;/LI-USER&gt;&amp;nbsp;You can make use of profile parameters to pull the datalayer value into target.&amp;nbsp;&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;Reference:&amp;nbsp;&lt;A href="https://experienceleaguecommunities.adobe.com/t5/adobe-target-questions/odd-issues-with-profile-parameters/m-p/427214#M7068" target="_blank"&gt;https://experienceleaguecommunities.adobe.com/t5/adobe-target-questions/odd-issues-with-profile-parameters/m-p/427214#M7068&lt;/A&gt;&lt;BR /&gt;&lt;BR /&gt;Once you have the datalayer variable in target you can use it in the offers as,&amp;nbsp;${profile.firstname}&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;Reference:&amp;nbsp;&lt;A href="https://experienceleague.adobe.com/docs/target/using/experiences/offers/passing-profile-attributes-to-the-html-offer.html?lang=en" target="_blank"&gt;https://experienceleague.adobe.com/docs/target/using/experiences/offers/passing-profile-attributes-to-the-html-offer.html?lang=en&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;I haven't tried the second part, but hope it does help.&lt;/P&gt;</description>
    <pubDate>Fri, 10 Dec 2021 07:07:59 GMT</pubDate>
    <dc:creator>jezwn</dc:creator>
    <dc:date>2021-12-10T07:07:59Z</dc:date>
    <item>
      <title>Does anyone have any standard script for pulling DataLayer information for personalization?</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-target-questions/does-anyone-have-any-standard-script-for-pulling-datalayer/m-p/433642#M7205</link>
      <description>&lt;P&gt;We currently capture the first name of the visitor in the DataLayer and would like to pull that to personalize the headline with the name. Looking for suggestions on how best to do that.&lt;/P&gt;</description>
      <pubDate>Mon, 06 Dec 2021 22:18:12 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-target-questions/does-anyone-have-any-standard-script-for-pulling-datalayer/m-p/433642#M7205</guid>
      <dc:creator>CJara1</dc:creator>
      <dc:date>2021-12-06T22:18:12Z</dc:date>
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    <item>
      <title>Re: Does anyone have any standard script for pulling DataLayer information for personalization?</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-target-questions/does-anyone-have-any-standard-script-for-pulling-datalayer/m-p/434193#M7221</link>
      <description>&lt;P&gt;Hi&amp;nbsp;&lt;LI-USER uid="17376026"&gt;&lt;/LI-USER&gt;&amp;nbsp;You can make use of profile parameters to pull the datalayer value into target.&amp;nbsp;&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;Reference:&amp;nbsp;&lt;A href="https://experienceleaguecommunities.adobe.com/t5/adobe-target-questions/odd-issues-with-profile-parameters/m-p/427214#M7068" target="_blank"&gt;https://experienceleaguecommunities.adobe.com/t5/adobe-target-questions/odd-issues-with-profile-parameters/m-p/427214#M7068&lt;/A&gt;&lt;BR /&gt;&lt;BR /&gt;Once you have the datalayer variable in target you can use it in the offers as,&amp;nbsp;${profile.firstname}&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;Reference:&amp;nbsp;&lt;A href="https://experienceleague.adobe.com/docs/target/using/experiences/offers/passing-profile-attributes-to-the-html-offer.html?lang=en" target="_blank"&gt;https://experienceleague.adobe.com/docs/target/using/experiences/offers/passing-profile-attributes-to-the-html-offer.html?lang=en&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;I haven't tried the second part, but hope it does help.&lt;/P&gt;</description>
      <pubDate>Fri, 10 Dec 2021 07:07:59 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-target-questions/does-anyone-have-any-standard-script-for-pulling-datalayer/m-p/434193#M7221</guid>
      <dc:creator>jezwn</dc:creator>
      <dc:date>2021-12-10T07:07:59Z</dc:date>
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