topic Re: Adobe Target : How visit is calculated in Adobe Target Questions

Adobe Target : How visit is calculated

LordOfTheRings — Thu, 09 Apr 2020 09:50:51 GMT

Hi Team,

This might be a basic question but I am not getting clarity about the visits in Adobe Target.

PCID is the target Visitor Id which decides the unique visitor.

Just wanted to check how a visit is calculated in target ?

Re: Adobe Target : How visit is calculated

arunk19034797 — Sat, 11 Apr 2020 07:01:29 GMT

Hi,

The following document may help you understand visits in Adobe target report

https://docs.adobe.com/content/help/en/analytics/components/variables/metrics/metrics-visit.html

Re: Adobe Target : How visit is calculated

LordOfTheRings — Mon, 13 Apr 2020 04:02:24 GMT

Hi Thank you for this but this tells how Visits are calculated in AA. Wanted to know how Visits are calculated in Target.

Re: Adobe Target : How visit is calculated

Amelia_Waliany — Tue, 14 Apr 2020 21:18:27 GMT

The visit metric is always associated with a time period, so you know whether to count a new visit if the same visitor returns to your site. A session starts when the user first arrives on your site, and ends under one of the following scenarios:

30 minutes of inactivity: Almost all sessions end in this manner. If more than 30 minutes has lapsed between server requests, a new visit begins.

Re: Adobe Target : How visit is calculated

MihneaD — Wed, 15 Apr 2020 02:49:01 GMT

As & have pointed out a Target native metric would be more like activity entries etc. Visit is more of an Adobe Analytics concept. A visit is a 30min session. This is touched on in this KB article: https://docs.adobe.com/help/en/target/using/activities/success-metrics/success-metrics.html

Mihnea Docea | Technical Support Consultant | Customer Experience | Adobe | 1 (800) 497-0335

Re: Adobe Target : How visit is calculated

skand — Fri, 17 Apr 2020 09:57:36 GMT

30 minutes of inactivity in a session, marks the end of the session that is equivalent to one visit.

Note : These counts takes few minutes to reflect in reporting