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    <title>article Re: Take Control of Server-side Forwarding:  Using the [cm.ssf] Context Variable in Adobe Audience Manager Blogs</title>
    <link>https://experienceleaguecommunities.adobe.com/t5/adobe-audience-manager-blogs/take-control-of-server-side-forwarding-using-the-cm-ssf-context/bc-p/415902#M13</link>
    <description>&lt;P&gt;&lt;LI-USER uid="17378773"&gt;&lt;/LI-USER&gt;,&lt;/P&gt;&lt;P&gt;That is the question. Why do we have add&amp;nbsp; "contextData.cm.ssf" in s.linkTrackvars for s.tl() calls explicitly? Shouldn't the AAM optout work for both s.t and s.tl calls?&lt;/P&gt;</description>
    <pubDate>Tue, 13 Jul 2021 20:12:38 GMT</pubDate>
    <dc:creator>vibhatna</dc:creator>
    <dc:date>2021-07-13T20:12:38Z</dc:date>
    <item>
      <title>Take Control of Server-side Forwarding:  Using the [cm.ssf] Context Variable</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-audience-manager-blogs/take-control-of-server-side-forwarding-using-the-cm-ssf-context/ba-p/361056</link>
      <description>&lt;P&gt;Server-side forwarding is the recommended approach for getting Adobe Analytics data into Adobe Audience Manager.&amp;nbsp; Typically, this is great but what do you do when you need more control over what is being forwarded?&amp;nbsp; This blog post will provide details about the&amp;nbsp;[cm.ssf] context variable.&amp;nbsp; This context variable gives you the power to flag Analytics hits that you don’t want to be forwarded to AAM.&amp;nbsp;&lt;/P&gt;</description>
      <pubDate>Wed, 13 May 2020 13:33:45 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-audience-manager-blogs/take-control-of-server-side-forwarding-using-the-cm-ssf-context/ba-p/361056</guid>
      <dc:creator>anhousto1</dc:creator>
      <dc:date>2020-05-13T13:33:45Z</dc:date>
    </item>
    <item>
      <title>Re: Take Control of Server-side Forwarding:  Using the [cm.ssf] Context Variable</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-audience-manager-blogs/take-control-of-server-side-forwarding-using-the-cm-ssf-context/bc-p/414626#M11</link>
      <description>&lt;P&gt;&lt;LI-USER uid="17378773"&gt;&lt;/LI-USER&gt;&amp;nbsp;,&lt;/P&gt;&lt;P&gt;I have a scenario in which if user says no to marketing cookies&amp;nbsp;for the first time or later sometimes the server-side forwarding to AAM looks disabled in page view calls (s.t calls)&amp;nbsp;but it's not actually disabled in event/custom calls (s.tl calls). This will leak the data to AAM and violates GDPR guidelines.&lt;/P&gt;&lt;P&gt;For s.tl() calls we have to implement&amp;nbsp;contextData.cm.ssf variable so that no data is forwarded to AAM.&amp;nbsp;&lt;/P&gt;&lt;P&gt;Implementation is done via Launch.&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;span class="lia-inline-image-display-wrapper lia-image-align-inline" image-alt="vibhatna_0-1625084441975.png" style="width: 400px;"&gt;&lt;img src="https://experienceleaguecommunities.adobe.com/t5/image/serverpage/image-id/32820iF76929993AD4AFD5/image-size/medium/is-moderation-mode/true?v=v2&amp;amp;px=400" role="button" title="vibhatna_0-1625084441975.png" alt="vibhatna_0-1625084441975.png" /&gt;&lt;/span&gt;&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;Why does the optout work for s.t() calls but not for s.tl() calls?&lt;/P&gt;</description>
      <pubDate>Wed, 30 Jun 2021 20:20:51 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-audience-manager-blogs/take-control-of-server-side-forwarding-using-the-cm-ssf-context/bc-p/414626#M11</guid>
      <dc:creator>vibhatna</dc:creator>
      <dc:date>2021-06-30T20:20:51Z</dc:date>
    </item>
    <item>
      <title>Re: Take Control of Server-side Forwarding:  Using the [cm.ssf] Context Variable</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-audience-manager-blogs/take-control-of-server-side-forwarding-using-the-cm-ssf-context/bc-p/415786#M12</link>
      <description>&lt;P&gt;&lt;LI-USER uid="17379894"&gt;&lt;/LI-USER&gt;&amp;nbsp;The context data variable should also get included in s.tl() calls. Be sure you are including "contextData.cm.ssf" in your s.linkTrackVars list prior to the s.tl() call.&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;</description>
      <pubDate>Mon, 12 Jul 2021 22:47:46 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-audience-manager-blogs/take-control-of-server-side-forwarding-using-the-cm-ssf-context/bc-p/415786#M12</guid>
      <dc:creator>anhousto1</dc:creator>
      <dc:date>2021-07-12T22:47:46Z</dc:date>
    </item>
    <item>
      <title>Re: Take Control of Server-side Forwarding:  Using the [cm.ssf] Context Variable</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-audience-manager-blogs/take-control-of-server-side-forwarding-using-the-cm-ssf-context/bc-p/415902#M13</link>
      <description>&lt;P&gt;&lt;LI-USER uid="17378773"&gt;&lt;/LI-USER&gt;,&lt;/P&gt;&lt;P&gt;That is the question. Why do we have add&amp;nbsp; "contextData.cm.ssf" in s.linkTrackvars for s.tl() calls explicitly? Shouldn't the AAM optout work for both s.t and s.tl calls?&lt;/P&gt;</description>
      <pubDate>Tue, 13 Jul 2021 20:12:38 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-audience-manager-blogs/take-control-of-server-side-forwarding-using-the-cm-ssf-context/bc-p/415902#M13</guid>
      <dc:creator>vibhatna</dc:creator>
      <dc:date>2021-07-13T20:12:38Z</dc:date>
    </item>
    <item>
      <title>Re: Take Control of Server-side Forwarding:  Using the [cm.ssf] Context Variable</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-audience-manager-blogs/take-control-of-server-side-forwarding-using-the-cm-ssf-context/bc-p/415903#M14</link>
      <description>&lt;P&gt;&lt;LI-USER uid="17379894" login="vibhatna"&gt;&lt;/LI-USER&gt; - Yes, if it has already been set (or reset) in a previous call.&amp;nbsp; But if not and you need to set it within the s.tl() call (ie. when a button is click)- just like any other analytics variable- to include it in the s.tl() call you must include it in the s.linkTrackVars list.&amp;nbsp;&amp;nbsp;&lt;/P&gt;</description>
      <pubDate>Tue, 13 Jul 2021 20:17:44 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-audience-manager-blogs/take-control-of-server-side-forwarding-using-the-cm-ssf-context/bc-p/415903#M14</guid>
      <dc:creator>anhousto1</dc:creator>
      <dc:date>2021-07-13T20:17:44Z</dc:date>
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