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    <title>topic Re: New Registrations - Do you use events, visits or uniques? in Adobe Analytics Discussions</title>
    <link>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/new-registrations-do-you-use-events-visits-or-uniques/m-p/240146#M669</link>
    <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;If it is a unique event then you should use event serialization. &lt;A href="https://marketing.adobe.com/resources/help/en_US/sc/implement/event_serialization.html"&gt;doc&lt;/A&gt;​&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;This way, you will always know that registration event is always unique. No more issues with page reloads etc...&lt;/P&gt;&lt;P&gt;Talk with your developers to see what will be the best way to serialise a registration.&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
    <pubDate>Tue, 07 Nov 2017 11:25:48 GMT</pubDate>
    <dc:creator>Alexis_Cazes_</dc:creator>
    <dc:date>2017-11-07T11:25:48Z</dc:date>
    <item>
      <title>New Registrations - Do you use events, visits or uniques?</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/new-registrations-do-you-use-events-visits-or-uniques/m-p/240145#M668</link>
      <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;Just a general question for discussion. When reporting on new registrations using Adobe Analytics, which metric do you use?&lt;/P&gt;&lt;P&gt;Do you take a sum of landmark events, do you count visits where a registration event occured or do you take the number of unique visitors that had a reg event?&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;Our tracking has been known to duplicate events so I personally either take visits or uniques with a reg event. The rest of our business report on our database registrations which would probably be closer to the "uniques with reg" numbers.&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;Interested to know how others measure new registrations.&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
      <pubDate>Mon, 06 Nov 2017 09:32:59 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/new-registrations-do-you-use-events-visits-or-uniques/m-p/240145#M668</guid>
      <dc:creator>jmag123</dc:creator>
      <dc:date>2017-11-06T09:32:59Z</dc:date>
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    <item>
      <title>Re: New Registrations - Do you use events, visits or uniques?</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/new-registrations-do-you-use-events-visits-or-uniques/m-p/240146#M669</link>
      <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;If it is a unique event then you should use event serialization. &lt;A href="https://marketing.adobe.com/resources/help/en_US/sc/implement/event_serialization.html"&gt;doc&lt;/A&gt;​&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;This way, you will always know that registration event is always unique. No more issues with page reloads etc...&lt;/P&gt;&lt;P&gt;Talk with your developers to see what will be the best way to serialise a registration.&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
      <pubDate>Tue, 07 Nov 2017 11:25:48 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/new-registrations-do-you-use-events-visits-or-uniques/m-p/240146#M669</guid>
      <dc:creator>Alexis_Cazes_</dc:creator>
      <dc:date>2017-11-07T11:25:48Z</dc:date>
    </item>
    <item>
      <title>Re: New Registrations - Do you use events, visits or uniques?</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/new-registrations-do-you-use-events-visits-or-uniques/m-p/240147#M670</link>
      <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;Now that we have the flexibility of segments in Analysis Workspace, pulling unique visitors/visits would make a lot more sense. Back in the olden days of SiteCatalyst 14, this flexibility was not there, and required a very specific type of implementation to set up.&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;If I wanted to (technically and truthfully) pad my numbers, I would take the raw event number. However, if I wanted to be more realistic about my numbers, I would create a segment where the registration even happened, and report the number of unique visitors it had.&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
      <pubDate>Mon, 13 Nov 2017 22:09:41 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/new-registrations-do-you-use-events-visits-or-uniques/m-p/240147#M670</guid>
      <dc:creator>Gigazelle</dc:creator>
      <dc:date>2017-11-13T22:09:41Z</dc:date>
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