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    <title>topic CVP / Multi touch attribution in Adobe Analytics Discussions</title>
    <link>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/cvp-multi-touch-attribution/m-p/223330#M558</link>
    <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;Hi,&lt;/P&gt;&lt;P&gt;is anyone on the forum using Adobe's standard time decay model for multi-touch attribution (aka cross visit participation). If you are how has your experience been? Are you using their standard model or built your own custom model?&lt;/P&gt;&lt;P&gt;It looks like their standard time decay model doesn't take into account giving more credit to touches that happen closer to the conversion on the same day (aka - if there are more than one touch). Just wanted to get people's thoughts on this. thanks&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
    <pubDate>Wed, 04 May 2016 13:07:46 GMT</pubDate>
    <dc:creator>clee510</dc:creator>
    <dc:date>2016-05-04T13:07:46Z</dc:date>
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      <title>CVP / Multi touch attribution</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/cvp-multi-touch-attribution/m-p/223330#M558</link>
      <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;Hi,&lt;/P&gt;&lt;P&gt;is anyone on the forum using Adobe's standard time decay model for multi-touch attribution (aka cross visit participation). If you are how has your experience been? Are you using their standard model or built your own custom model?&lt;/P&gt;&lt;P&gt;It looks like their standard time decay model doesn't take into account giving more credit to touches that happen closer to the conversion on the same day (aka - if there are more than one touch). Just wanted to get people's thoughts on this. thanks&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
      <pubDate>Wed, 04 May 2016 13:07:46 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/cvp-multi-touch-attribution/m-p/223330#M558</guid>
      <dc:creator>clee510</dc:creator>
      <dc:date>2016-05-04T13:07:46Z</dc:date>
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