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    <title>topic Re: Attribution IQ best practice in Adobe Analytics Discussions</title>
    <link>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/attribution-iq-best-practice/m-p/415003#M2802</link>
    <description>&lt;P&gt;&lt;LI-USER uid="5796599"&gt;&lt;/LI-USER&gt;/ &lt;LI-USER uid="17379894"&gt;&lt;/LI-USER&gt; Thanks for coming back to me on this.&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;I spoke to Jen Lasser (Adobe's Analytics Product Manager)&amp;nbsp; about this week and her understanding (as per the documentation) is that if you are starting fresh you should not have a direct or session refresh (as per the documentation). I guess it does make sense that direct is not technically a "marketing" channel.&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;I guess that is one way of looking at it.&lt;/P&gt;</description>
    <pubDate>Mon, 05 Jul 2021 08:40:30 GMT</pubDate>
    <dc:creator>David_Jerome</dc:creator>
    <dc:date>2021-07-05T08:40:30Z</dc:date>
    <item>
      <title>Attribution IQ best practice</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/attribution-iq-best-practice/m-p/414602#M2798</link>
      <description>&lt;P&gt;Hi all,&lt;/P&gt;&lt;P&gt;I am not sure exactly what to get from you all but I thought I would ask anyway.&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;I am in a very unique situation where I can essentially "start again" with marketing channels (COVID made such an impact that YOY reporting is no longer required).&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P data-unlink="true"&gt;However looking at the &lt;A href="https://experienceleague.adobe.com/docs/analytics/components/marketing-channels/mchannel-best-practices.html%3Flang%3Dzh-Hans" target="_self"&gt;adobe documentation&lt;/A&gt;, best practice for Marketing channels is to no longer use "Direct" or "Session Refresh". Is anyone else doing this as it seems like a very odd choice.&lt;/P&gt;&lt;P data-unlink="true"&gt;&amp;nbsp;&lt;/P&gt;&lt;P data-unlink="true"&gt;Thanks&lt;/P&gt;</description>
      <pubDate>Wed, 30 Jun 2021 15:12:58 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/attribution-iq-best-practice/m-p/414602#M2798</guid>
      <dc:creator>David_Jerome</dc:creator>
      <dc:date>2021-06-30T15:12:58Z</dc:date>
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    <item>
      <title>Re: Attribution IQ best practice</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/attribution-iq-best-practice/m-p/414603#M2799</link>
      <description>&lt;P&gt;&lt;LI-USER uid="12686959"&gt;&lt;/LI-USER&gt;&amp;nbsp;,&lt;/P&gt;&lt;P&gt;Seems like the best practice related to not to use Direct and Session refresh was in context of Custom Attribution Models.&lt;/P&gt;&lt;P&gt;If you are using default attribution(like First/Last touch) for marketing channel you can still use Direct/Session refresh channels.&amp;nbsp;&amp;nbsp;&lt;/P&gt;</description>
      <pubDate>Wed, 30 Jun 2021 15:35:14 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/attribution-iq-best-practice/m-p/414603#M2799</guid>
      <dc:creator>vibhatna</dc:creator>
      <dc:date>2021-06-30T15:35:14Z</dc:date>
    </item>
    <item>
      <title>Re: Attribution IQ best practice</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/attribution-iq-best-practice/m-p/414941#M2801</link>
      <description>&lt;P&gt;Hi&amp;nbsp;&lt;LI-USER uid="12686959"&gt;&lt;/LI-USER&gt;&amp;nbsp;I've just done this!&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;in the case of my client we chose to override EVERY channel, so Direct/Session refresh didn't come into it.&amp;nbsp; So it was easy to follow.&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;However, if you are looking at having Direct (and/or other channels) not override, you need to follow the new Best Practice guide.&amp;nbsp; This is because Attribution IQ &lt;STRONG&gt;does not&lt;/STRONG&gt; take into account the Override settings of Marketing Channels. Any channel that you set up in Marketing Channels will always override in the Attribution IQ reports.&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;This is &lt;U&gt;REALLY&lt;/U&gt; frustrating and now we are forced back into having to explain to Clients that "None" means "Direct" when they used to see a report that used to say Direct.&amp;nbsp;&amp;nbsp;&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;Don't even think about using the default attribution First/Last Touch reports.&amp;nbsp; It's 2021 not 1970! &lt;img class="lia-deferred-image lia-image-emoji" src="https://experienceleaguecommunities.adobe.com/html/@31B4D6D7B3510763F3CBB2AAB7997408/emoticons/1f642.png" alt=":slightly_smiling_face:" title=":slightly_smiling_face:" /&gt;&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;(NB - Adobe's documentation is still really confusing on this, and I wish they would remove the First/Last touch all together)&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;</description>
      <pubDate>Sat, 03 Jul 2021 05:05:07 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/attribution-iq-best-practice/m-p/414941#M2801</guid>
      <dc:creator>KristiB1</dc:creator>
      <dc:date>2021-07-03T05:05:07Z</dc:date>
    </item>
    <item>
      <title>Re: Attribution IQ best practice</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/attribution-iq-best-practice/m-p/415003#M2802</link>
      <description>&lt;P&gt;&lt;LI-USER uid="5796599"&gt;&lt;/LI-USER&gt;/ &lt;LI-USER uid="17379894"&gt;&lt;/LI-USER&gt; Thanks for coming back to me on this.&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;I spoke to Jen Lasser (Adobe's Analytics Product Manager)&amp;nbsp; about this week and her understanding (as per the documentation) is that if you are starting fresh you should not have a direct or session refresh (as per the documentation). I guess it does make sense that direct is not technically a "marketing" channel.&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;I guess that is one way of looking at it.&lt;/P&gt;</description>
      <pubDate>Mon, 05 Jul 2021 08:40:30 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/attribution-iq-best-practice/m-p/415003#M2802</guid>
      <dc:creator>David_Jerome</dc:creator>
      <dc:date>2021-07-05T08:40:30Z</dc:date>
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