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    <title>topic Re: Paid Search Channel Value when you have the Advertising Analytics Integration in Adobe Analytics Discussions</title>
    <link>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/paid-search-channel-value-when-you-have-the-advertising/m-p/297797#M2104</link>
    <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;I think this is a question that is 100% up to personal preference. When you're looking at the channel overview report and see paid search, when you drill down what values would you like to see there?&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;Search Engine + Keyword would definitely be a solid choice, but again, it's totally up to you.&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
    <pubDate>Fri, 08 Feb 2019 01:41:51 GMT</pubDate>
    <dc:creator>Gigazelle</dc:creator>
    <dc:date>2019-02-08T01:41:51Z</dc:date>
    <item>
      <title>Paid Search Channel Value when you have the Advertising Analytics Integration</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/paid-search-channel-value-when-you-have-the-advertising/m-p/297796#M2103</link>
      <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;Hi,&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;I was going through the channel manager and was struggling with the concept of what I should label the channel's value to for Paid Search.&lt;/P&gt;&lt;P&gt;Type of Paid Search: "Matches Paid Search Detection Rules" (AMO ID driven by the free Adobe Analytics Advertising integration.)&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;What do you think should the channel's value be? I was thinking Search Engine + Keyword but I was not sure if that would tap into the AMO ID values I currently use. &lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;Thanks,&lt;/P&gt;&lt;P&gt;Tim&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
      <pubDate>Wed, 16 Jan 2019 19:18:59 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/paid-search-channel-value-when-you-have-the-advertising/m-p/297796#M2103</guid>
      <dc:creator>timf25166966</dc:creator>
      <dc:date>2019-01-16T19:18:59Z</dc:date>
    </item>
    <item>
      <title>Re: Paid Search Channel Value when you have the Advertising Analytics Integration</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/paid-search-channel-value-when-you-have-the-advertising/m-p/297797#M2104</link>
      <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;I think this is a question that is 100% up to personal preference. When you're looking at the channel overview report and see paid search, when you drill down what values would you like to see there?&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;Search Engine + Keyword would definitely be a solid choice, but again, it's totally up to you.&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
      <pubDate>Fri, 08 Feb 2019 01:41:51 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/paid-search-channel-value-when-you-have-the-advertising/m-p/297797#M2104</guid>
      <dc:creator>Gigazelle</dc:creator>
      <dc:date>2019-02-08T01:41:51Z</dc:date>
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