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    <title>topic Facebook/iOS referrer info in Adobe Analytics Discussions</title>
    <link>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/facebook-ios-referrer-info/m-p/294987#M2047</link>
    <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;Most of you will be aware of 'Dark Social' and the article written by Ben Gains a few years ago &lt;A href="https://blogs.adobe.com/digitalmarketing/analytics/shedding-light-dark-social-adobe-analytics/" title="https://blogs.adobe.com/digitalmarketing/analytics/shedding-light-dark-social-adobe-analytics/"&gt;https://blogs.adobe.com/digitalmarketing/analytics/shedding-light-dark-social-adobe-analytics/&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;'Dark Social' is on the rise again more specifically Facebook inApp referrals on iOS devices. I started the investigation having noted PVs/Visitor for referrer type: typed/bookmarked (no referrer) in significant decline from around the start of September.&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;span class="lia-inline-image-display-wrapper" image-alt="1331866_pastedImage_1.png"&gt;&lt;img src="https://experienceleaguecommunities.adobe.com/t5/image/serverpage/image-id/8254iCBD360E3FB4EC742/image-size/large?v=v2&amp;amp;px=999" role="button" title="1331866_pastedImage_1.png" alt="1331866_pastedImage_1.png" /&gt;&lt;/span&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;As we're measuring Facebook app traffic using method detailed in Ben's blog I was able to run the following which shows Facebook App no. of unique visitors trended over time for referrals from social and typed/bookmarked.&lt;/P&gt;&lt;P&gt;&lt;span class="lia-inline-image-display-wrapper" image-alt="1332011_pastedImage_2.png"&gt;&lt;img src="https://experienceleaguecommunities.adobe.com/t5/image/serverpage/image-id/8255iE7DF8BEDD821BEF7/image-size/large?v=v2&amp;amp;px=999" role="button" title="1332011_pastedImage_2.png" alt="1332011_pastedImage_2.png" /&gt;&lt;/span&gt;&lt;/P&gt;&lt;P&gt;The above highlights the aggregate no. of uniques have remained around the same, however there's been a shift in no. of uniques being associated with each referrer type.&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;I've not yet come across any information which details the change, but am sure some will find the above useful/informative.&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
    <pubDate>Tue, 24 Oct 2017 09:27:05 GMT</pubDate>
    <dc:creator>mubarakd5726232</dc:creator>
    <dc:date>2017-10-24T09:27:05Z</dc:date>
    <item>
      <title>Facebook/iOS referrer info</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/facebook-ios-referrer-info/m-p/294987#M2047</link>
      <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;Most of you will be aware of 'Dark Social' and the article written by Ben Gains a few years ago &lt;A href="https://blogs.adobe.com/digitalmarketing/analytics/shedding-light-dark-social-adobe-analytics/" title="https://blogs.adobe.com/digitalmarketing/analytics/shedding-light-dark-social-adobe-analytics/"&gt;https://blogs.adobe.com/digitalmarketing/analytics/shedding-light-dark-social-adobe-analytics/&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;'Dark Social' is on the rise again more specifically Facebook inApp referrals on iOS devices. I started the investigation having noted PVs/Visitor for referrer type: typed/bookmarked (no referrer) in significant decline from around the start of September.&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;span class="lia-inline-image-display-wrapper" image-alt="1331866_pastedImage_1.png"&gt;&lt;img src="https://experienceleaguecommunities.adobe.com/t5/image/serverpage/image-id/8254iCBD360E3FB4EC742/image-size/large?v=v2&amp;amp;px=999" role="button" title="1331866_pastedImage_1.png" alt="1331866_pastedImage_1.png" /&gt;&lt;/span&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;As we're measuring Facebook app traffic using method detailed in Ben's blog I was able to run the following which shows Facebook App no. of unique visitors trended over time for referrals from social and typed/bookmarked.&lt;/P&gt;&lt;P&gt;&lt;span class="lia-inline-image-display-wrapper" image-alt="1332011_pastedImage_2.png"&gt;&lt;img src="https://experienceleaguecommunities.adobe.com/t5/image/serverpage/image-id/8255iE7DF8BEDD821BEF7/image-size/large?v=v2&amp;amp;px=999" role="button" title="1332011_pastedImage_2.png" alt="1332011_pastedImage_2.png" /&gt;&lt;/span&gt;&lt;/P&gt;&lt;P&gt;The above highlights the aggregate no. of uniques have remained around the same, however there's been a shift in no. of uniques being associated with each referrer type.&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;I've not yet come across any information which details the change, but am sure some will find the above useful/informative.&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
      <pubDate>Tue, 24 Oct 2017 09:27:05 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/facebook-ios-referrer-info/m-p/294987#M2047</guid>
      <dc:creator>mubarakd5726232</dc:creator>
      <dc:date>2017-10-24T09:27:05Z</dc:date>
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