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    <title>topic What is Event Serialization? in Adobe Analytics Discussions</title>
    <link>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/what-is-event-serialization/m-p/273968#M1469</link>
    <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P class="shortdesc" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); padding: 0px; color: rgb(75, 75, 75); font-family: AdobeClean; font-size: 16px; line-height: normal;"&gt;Event serialization is the process of implementing measures to prevent duplicate events from entering Analytics reporting. This can commonly occur when a user refreshes the page multiple times, navigates to a certain page multiple times, or saves the web page to their computer (for example, if a customer saves a purchase confirmation page to their computer, every time they view it orders and revenue would be counted again if event serialization was not in place).&lt;/P&gt;&lt;P class="p" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); padding: 0px; color: rgb(75, 75, 75); font-family: AdobeClean; font-size: 16px; line-height: normal;"&gt;&amp;nbsp;&lt;/P&gt;&lt;P class="p" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); padding: 0px; color: rgb(75, 75, 75); font-family: AdobeClean; font-size: 16px; line-height: normal;"&gt;&lt;SPAN class="keyword wintitle" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0);"&gt;Event serialization&lt;/SPAN&gt;&amp;nbsp;is useful in the following instances:&lt;/P&gt;&lt;UL class="ul" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); padding-right: 0px; padding-left: 0px; margin: 8px 20px 20px; color: rgb(75, 75, 75); font-family: AdobeClean; font-size: 16px; line-height: normal;"&gt;&lt;LI class="li" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); padding-bottom: 0px; margin: 8px 0px 0px;"&gt;A page may be reloaded or refreshed and repeatedly send an event.&amp;nbsp;&lt;SPAN class="keyword wintitle" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0);"&gt;Event serialization&lt;/SPAN&gt;&amp;nbsp;prevents events from being recounted by using a serial number for each event.&lt;/LI&gt;&lt;LI class="li" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 8px 0px 0px; padding-bottom: 0px;"&gt;The user saves the page to his/her machine for later review. This scenario is quite common on purchase confirmation pages to review purchase receipts.&amp;nbsp;&lt;SPAN class="keyword wintitle" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0);"&gt;Event serialization&lt;/SPAN&gt;&amp;nbsp;prevents the subsequent page reloads from re-counting the events.&lt;/LI&gt;&lt;/UL&gt;&lt;DIV class="note" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin-top: 0.5em; margin-bottom: 0.5em; margin-left: 1em; padding: 5px; border-top-width: 1px; border-top-style: solid; border-top-color: rgb(238, 238, 244); border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: rgb(238, 238, 244); color: rgb(75, 75, 75); font-family: AdobeClean; font-size: 16px; line-height: normal;"&gt;&lt;SPAN class="notetitle" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); font-weight: bold; color: rgb(15, 85, 130);"&gt;Note:&lt;/SPAN&gt;&amp;nbsp;Data Sources does not support event serialization or de-duplication.&lt;/DIV&gt;&lt;P class="p" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); padding: 0px; color: rgb(75, 75, 75); font-family: AdobeClean; font-size: 16px; line-height: normal;"&gt;This document describes the process to implement&amp;nbsp;&lt;SPAN class="keyword wintitle" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0);"&gt;Event serialization&lt;/SPAN&gt;&amp;nbsp;for&amp;nbsp;&lt;SPAN class="keyword wintitle" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0);"&gt;conversion&lt;/SPAN&gt;&amp;nbsp;and&amp;nbsp;&lt;SPAN class="keyword wintitle" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0);"&gt;custom&lt;/SPAN&gt;&amp;nbsp;events. To use&amp;nbsp;&lt;SPAN class="keyword wintitle" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0);"&gt;Event serialization&lt;/SPAN&gt;, you must first contact Adobe Live Support to have it enabled.&lt;/P&gt;&lt;P class="p" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); padding: 0px; color: rgb(75, 75, 75); font-family: AdobeClean; font-size: 16px; line-height: normal;"&gt;&lt;SPAN style="color: rgb(75, 75, 75); font-family: AdobeClean; font-size: 16px; line-height: normal;"&gt;The default behavior is to count each instance of an event. An event is set for each&amp;nbsp;&lt;/SPAN&gt;&lt;SPAN class="keyword wintitle" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); color: rgb(75, 75, 75); font-family: AdobeClean; font-size: 16px; line-height: normal;"&gt;pageview&lt;/SPAN&gt;&lt;SPAN style="color: rgb(75, 75, 75); font-family: AdobeClean; font-size: 16px; line-height: normal;"&gt;that is counted, even on page reloads or page refreshes. The&amp;nbsp;&lt;/SPAN&gt;&lt;SPAN class="keyword wintitle" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); color: rgb(75, 75, 75); font-family: AdobeClean; font-size: 16px; line-height: normal;"&gt;s.purchaseID&lt;/SPAN&gt;&lt;SPAN style="color: rgb(75, 75, 75); font-family: AdobeClean; font-size: 16px; line-height: normal;"&gt;&amp;nbsp;variable is used in order to uniquely identify each order (purchase). This allows a user to reload the order page without recounting the order, revenue, or products. A similar feature is available for all events. This includes pre-defined events such as&lt;/SPAN&gt;&lt;SPAN class="keyword wintitle" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); color: rgb(75, 75, 75); font-family: AdobeClean; font-size: 16px; line-height: normal;"&gt;prodView&lt;/SPAN&gt;&lt;SPAN style="color: rgb(75, 75, 75); font-family: AdobeClean; font-size: 16px; line-height: normal;"&gt;&amp;nbsp;and&amp;nbsp;&lt;/SPAN&gt;&lt;SPAN class="keyword wintitle" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); color: rgb(75, 75, 75); font-family: AdobeClean; font-size: 16px; line-height: normal;"&gt;scCheckout&lt;/SPAN&gt;&lt;SPAN style="color: rgb(75, 75, 75); font-family: AdobeClean; font-size: 16px; line-height: normal;"&gt;, as well as all custom events.&lt;/SPAN&gt;&lt;/P&gt;&lt;P class="p" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); padding: 0px; color: rgb(75, 75, 75); font-family: AdobeClean; font-size: 16px; line-height: normal;"&gt;Reference:&amp;nbsp;&lt;A href="https://marketing.adobe.com/resources/help/en_US/sc/implement/event_serialization.html" target="_blank"&gt;https://marketing.adobe.com/resources/help/en_US/sc/implement/event_serialization.html&lt;/A&gt;&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
    <pubDate>Fri, 13 Nov 2015 09:25:26 GMT</pubDate>
    <dc:creator>TanmayMathur</dc:creator>
    <dc:date>2015-11-13T09:25:26Z</dc:date>
    <item>
      <title>What is Event Serialization?</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/what-is-event-serialization/m-p/273968#M1469</link>
      <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P class="shortdesc" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); padding: 0px; color: rgb(75, 75, 75); font-family: AdobeClean; font-size: 16px; line-height: normal;"&gt;Event serialization is the process of implementing measures to prevent duplicate events from entering Analytics reporting. This can commonly occur when a user refreshes the page multiple times, navigates to a certain page multiple times, or saves the web page to their computer (for example, if a customer saves a purchase confirmation page to their computer, every time they view it orders and revenue would be counted again if event serialization was not in place).&lt;/P&gt;&lt;P class="p" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); padding: 0px; color: rgb(75, 75, 75); font-family: AdobeClean; font-size: 16px; line-height: normal;"&gt;&amp;nbsp;&lt;/P&gt;&lt;P class="p" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); padding: 0px; color: rgb(75, 75, 75); font-family: AdobeClean; font-size: 16px; line-height: normal;"&gt;&lt;SPAN class="keyword wintitle" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0);"&gt;Event serialization&lt;/SPAN&gt;&amp;nbsp;is useful in the following instances:&lt;/P&gt;&lt;UL class="ul" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); padding-right: 0px; padding-left: 0px; margin: 8px 20px 20px; color: rgb(75, 75, 75); font-family: AdobeClean; font-size: 16px; line-height: normal;"&gt;&lt;LI class="li" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); padding-bottom: 0px; margin: 8px 0px 0px;"&gt;A page may be reloaded or refreshed and repeatedly send an event.&amp;nbsp;&lt;SPAN class="keyword wintitle" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0);"&gt;Event serialization&lt;/SPAN&gt;&amp;nbsp;prevents events from being recounted by using a serial number for each event.&lt;/LI&gt;&lt;LI class="li" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 8px 0px 0px; padding-bottom: 0px;"&gt;The user saves the page to his/her machine for later review. This scenario is quite common on purchase confirmation pages to review purchase receipts.&amp;nbsp;&lt;SPAN class="keyword wintitle" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0);"&gt;Event serialization&lt;/SPAN&gt;&amp;nbsp;prevents the subsequent page reloads from re-counting the events.&lt;/LI&gt;&lt;/UL&gt;&lt;DIV class="note" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin-top: 0.5em; margin-bottom: 0.5em; margin-left: 1em; padding: 5px; border-top-width: 1px; border-top-style: solid; border-top-color: rgb(238, 238, 244); border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: rgb(238, 238, 244); color: rgb(75, 75, 75); font-family: AdobeClean; font-size: 16px; line-height: normal;"&gt;&lt;SPAN class="notetitle" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); font-weight: bold; color: rgb(15, 85, 130);"&gt;Note:&lt;/SPAN&gt;&amp;nbsp;Data Sources does not support event serialization or de-duplication.&lt;/DIV&gt;&lt;P class="p" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); padding: 0px; color: rgb(75, 75, 75); font-family: AdobeClean; font-size: 16px; line-height: normal;"&gt;This document describes the process to implement&amp;nbsp;&lt;SPAN class="keyword wintitle" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0);"&gt;Event serialization&lt;/SPAN&gt;&amp;nbsp;for&amp;nbsp;&lt;SPAN class="keyword wintitle" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0);"&gt;conversion&lt;/SPAN&gt;&amp;nbsp;and&amp;nbsp;&lt;SPAN class="keyword wintitle" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0);"&gt;custom&lt;/SPAN&gt;&amp;nbsp;events. To use&amp;nbsp;&lt;SPAN class="keyword wintitle" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0);"&gt;Event serialization&lt;/SPAN&gt;, you must first contact Adobe Live Support to have it enabled.&lt;/P&gt;&lt;P class="p" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); padding: 0px; color: rgb(75, 75, 75); font-family: AdobeClean; font-size: 16px; line-height: normal;"&gt;&lt;SPAN style="color: rgb(75, 75, 75); font-family: AdobeClean; font-size: 16px; line-height: normal;"&gt;The default behavior is to count each instance of an event. An event is set for each&amp;nbsp;&lt;/SPAN&gt;&lt;SPAN class="keyword wintitle" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); color: rgb(75, 75, 75); font-family: AdobeClean; font-size: 16px; line-height: normal;"&gt;pageview&lt;/SPAN&gt;&lt;SPAN style="color: rgb(75, 75, 75); font-family: AdobeClean; font-size: 16px; line-height: normal;"&gt;that is counted, even on page reloads or page refreshes. The&amp;nbsp;&lt;/SPAN&gt;&lt;SPAN class="keyword wintitle" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); color: rgb(75, 75, 75); font-family: AdobeClean; font-size: 16px; line-height: normal;"&gt;s.purchaseID&lt;/SPAN&gt;&lt;SPAN style="color: rgb(75, 75, 75); font-family: AdobeClean; font-size: 16px; line-height: normal;"&gt;&amp;nbsp;variable is used in order to uniquely identify each order (purchase). This allows a user to reload the order page without recounting the order, revenue, or products. A similar feature is available for all events. This includes pre-defined events such as&lt;/SPAN&gt;&lt;SPAN class="keyword wintitle" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); color: rgb(75, 75, 75); font-family: AdobeClean; font-size: 16px; line-height: normal;"&gt;prodView&lt;/SPAN&gt;&lt;SPAN style="color: rgb(75, 75, 75); font-family: AdobeClean; font-size: 16px; line-height: normal;"&gt;&amp;nbsp;and&amp;nbsp;&lt;/SPAN&gt;&lt;SPAN class="keyword wintitle" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); color: rgb(75, 75, 75); font-family: AdobeClean; font-size: 16px; line-height: normal;"&gt;scCheckout&lt;/SPAN&gt;&lt;SPAN style="color: rgb(75, 75, 75); font-family: AdobeClean; font-size: 16px; line-height: normal;"&gt;, as well as all custom events.&lt;/SPAN&gt;&lt;/P&gt;&lt;P class="p" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); padding: 0px; color: rgb(75, 75, 75); font-family: AdobeClean; font-size: 16px; line-height: normal;"&gt;Reference:&amp;nbsp;&lt;A href="https://marketing.adobe.com/resources/help/en_US/sc/implement/event_serialization.html" target="_blank"&gt;https://marketing.adobe.com/resources/help/en_US/sc/implement/event_serialization.html&lt;/A&gt;&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
      <pubDate>Fri, 13 Nov 2015 09:25:26 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/what-is-event-serialization/m-p/273968#M1469</guid>
      <dc:creator>TanmayMathur</dc:creator>
      <dc:date>2015-11-13T09:25:26Z</dc:date>
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