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    <title>topic Re: ☕ [Community Q&amp;amp;A Coffee Break] ☕ 9/22 @ 10AM PDT with Nick Mclachlan, Advertising Cloud Product Marketing in Adobe Advertising Cloud Discussions</title>
    <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/community-q-amp-a-coffee-break-9-22-10am-pdt-with-nick-mclachlan/m-p/379438#M451</link>
    <description>&lt;P&gt;Amazing to opportunity to chat with Nick!&amp;nbsp;&lt;/P&gt;</description>
    <pubDate>Wed, 16 Sep 2020 18:21:40 GMT</pubDate>
    <dc:creator>Raghu_Adobe</dc:creator>
    <dc:date>2020-09-16T18:21:40Z</dc:date>
    <item>
      <title>☕ [Community Q&amp;A Coffee Break] ☕ 9/22 @ 10AM PDT with Nick Mclachlan, Advertising Cloud Product Marketing</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/community-q-amp-a-coffee-break-9-22-10am-pdt-with-nick-mclachlan/m-p/378258#M435</link>
      <description>&lt;P&gt;&lt;span class="lia-inline-image-display-wrapper lia-image-align-inline" image-alt="banner.png" style="width: 999px;"&gt;&lt;img src="https://experienceleaguecommunities.adobe.com/t5/image/serverpage/image-id/26694i8892BDD73A21F903/image-size/large?v=v2&amp;amp;px=999" role="button" title="banner.png" alt="banner.png" /&gt;&lt;/span&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P class="lia-align-center"&gt;&lt;FONT size="7"&gt;ADVERTISING CLOUD COMMUNITY&lt;/FONT&gt;&lt;/P&gt;
&lt;P class="lia-align-center"&gt;&lt;FONT size="5"&gt;BRINGS YOU&lt;/FONT&gt;&lt;/P&gt;
&lt;P class="lia-align-center"&gt;&lt;FONT size="7"&gt;COMMUNITY Q&amp;amp;A COFFEE BREAK!&lt;/FONT&gt;&lt;/P&gt;
&lt;H4 id="toc-hId--2075713783" class="p2 lia-align-center"&gt;We'll be joined by&lt;SPAN&gt;&amp;nbsp;&lt;STRONG&gt;Nick Mclachlan aka&amp;nbsp;&lt;LI-USER uid="17382242"&gt;&lt;/LI-USER&gt; , Product Marketing Manager for Adobe Advertising Cloud&lt;/STRONG&gt;&lt;/SPAN&gt;&lt;STRONG&gt;,&lt;/STRONG&gt;&amp;nbsp;who will be signed in here to the Advertising Cloud Community to chat directly with you&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;U&gt;on this thread&lt;/U&gt;&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;about your questions pertaining to &lt;STRONG&gt;Connected TV.&lt;/STRONG&gt;&lt;/H4&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;STRONG&gt;Check out this Video message from Nick:&amp;nbsp;&lt;/STRONG&gt;&lt;/P&gt;
&lt;P&gt;&lt;IFRAME src="https://www.youtube.com/embed/uZBinsQoOqg" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture"&gt;&lt;/IFRAME&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P class="lia-align-left"&gt;&lt;EM&gt;&lt;U&gt;Requirements to participate&amp;nbsp;(think of this as the Community equivalent of an AMA, (“Ask Me Anything”)&lt;/U&gt;:&lt;/EM&gt;&lt;/P&gt;
&lt;UL&gt;
&lt;LI&gt;&lt;EM&gt;Must be signed in to the Community during the 1-hour period&lt;/EM&gt;&lt;/LI&gt;
&lt;LI&gt;&lt;EM&gt;Must post a Question about Connected TV&lt;/EM&gt;&lt;/LI&gt;
&lt;LI&gt;&lt;EM&gt;THAT'S IT!&lt;/EM&gt;&lt;/LI&gt;
&lt;/UL&gt;
&lt;DIV id="tinyMceEditor_3e6a80b4dc192cTanmayMathur_0" class="mceNonEditable lia-copypaste-placeholder"&gt;&amp;nbsp;&lt;/DIV&gt;
&lt;P class="p1"&gt;&lt;I&gt;INSTRUCTIONS&lt;/I&gt;&lt;/P&gt;
&lt;UL class="ul1"&gt;
&lt;LI class="li1"&gt;&lt;I&gt;Click the blue “Reply” button at the bottom right corner of this post&lt;/I&gt;&lt;/LI&gt;
&lt;LI class="li1"&gt;&lt;I&gt;Begin your Question with " &lt;LI-USER uid="17382242"&gt;&lt;/LI-USER&gt;&amp;nbsp; "&lt;/I&gt;&lt;/LI&gt;
&lt;LI class="li1"&gt;&lt;I&gt;When exchanging messages with Nick about your specific question, be sure to use the editor’s "QUOTE" button, which will indicate which post you're replying to, and will help contain your conversation with Nick&lt;/I&gt;&lt;/LI&gt;
&lt;/UL&gt;</description>
      <pubDate>Tue, 22 Sep 2020 15:10:57 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/community-q-amp-a-coffee-break-9-22-10am-pdt-with-nick-mclachlan/m-p/378258#M435</guid>
      <dc:creator>TanmayMathur</dc:creator>
      <dc:date>2020-09-22T15:10:57Z</dc:date>
    </item>
    <item>
      <title>Re: ☕ [Community Q&amp;A Coffee Break] ☕ 9/22 @ 10AM PDT with Nick Mclachlan, Advertising Cloud Product Marketing</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/community-q-amp-a-coffee-break-9-22-10am-pdt-with-nick-mclachlan/m-p/379438#M451</link>
      <description>&lt;P&gt;Amazing to opportunity to chat with Nick!&amp;nbsp;&lt;/P&gt;</description>
      <pubDate>Wed, 16 Sep 2020 18:21:40 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/community-q-amp-a-coffee-break-9-22-10am-pdt-with-nick-mclachlan/m-p/379438#M451</guid>
      <dc:creator>Raghu_Adobe</dc:creator>
      <dc:date>2020-09-16T18:21:40Z</dc:date>
    </item>
    <item>
      <title>Re: ☕ [Community Q&amp;A Coffee Break] ☕ 9/22 @ 10AM PDT with Nick Mclachlan, Advertising Cloud Product Marketing</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/community-q-amp-a-coffee-break-9-22-10am-pdt-with-nick-mclachlan/m-p/380254#M471</link>
      <description>&lt;P&gt;Hi all, happy to be here and excited to answer your questions!&lt;/P&gt;</description>
      <pubDate>Tue, 22 Sep 2020 15:13:08 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/community-q-amp-a-coffee-break-9-22-10am-pdt-with-nick-mclachlan/m-p/380254#M471</guid>
      <dc:creator>nickmclachlan</dc:creator>
      <dc:date>2020-09-22T15:13:08Z</dc:date>
    </item>
    <item>
      <title>@nickmclachlan How does Adobe AdCloud DSP integrate with...</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/community-q-amp-a-coffee-break-9-22-10am-pdt-with-nick-mclachlan/m-p/380259#M472</link>
      <description>&lt;P&gt;&lt;I&gt;&lt;A href="https://experienceleaguecommunities.adobe.com/t5/user/viewprofilepage/user-id/17382242" target="_blank" rel="noopener"&gt;@nickmclachlan&lt;/A&gt;&amp;nbsp;&lt;/I&gt;How does Adobe AdCloud DSP integrate with Adobe Analytics? Is it based on Report suites? Any help article or resource would help a lot.&lt;/P&gt;</description>
      <pubDate>Tue, 22 Sep 2020 16:57:24 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/community-q-amp-a-coffee-break-9-22-10am-pdt-with-nick-mclachlan/m-p/380259#M472</guid>
      <dc:creator>Raghu_Adobe</dc:creator>
      <dc:date>2020-09-22T16:57:24Z</dc:date>
    </item>
    <item>
      <title>Welcome  ! Thank you for taking the time to answer Commun...</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/community-q-amp-a-coffee-break-9-22-10am-pdt-with-nick-mclachlan/m-p/380268#M474</link>
      <description>&lt;BLOCKQUOTE&gt;&lt;HR /&gt;&lt;LI-USER uid="17382242"&gt;&lt;/LI-USER&gt;&amp;nbsp;wrote:&lt;BR /&gt;
&lt;P&gt;Hi all, happy to be here and excited to answer your questions!&lt;/P&gt;
&lt;HR /&gt;&lt;/BLOCKQUOTE&gt;
&lt;P&gt;Welcome&amp;nbsp;&lt;LI-USER uid="17382242"&gt;&lt;/LI-USER&gt; ! Thank you for taking the time to answer Community questions today!&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;@All - Nick is here to answer your questions about &lt;STRONG&gt;Connected TV&lt;/STRONG&gt;. Here are some instructions to make your experience better:&lt;/P&gt;
&lt;UL&gt;
&lt;LI class="li1"&gt;&lt;I&gt;Begin your Question with " &lt;A href="https://experienceleaguecommunities.adobe.com/t5/user/viewprofilepage/user-id/17382242" target="_blank" rel="noopener"&gt;@nickmclachlan&lt;/A&gt;&amp;nbsp; "&lt;/I&gt;&lt;/LI&gt;
&lt;LI class="li1"&gt;&lt;I&gt;When exchanging messages with Nick about your specific question, be sure to use the editor’s "QUOTE" button, which will indicate which post you're replying to, and will help contain your conversation with Nick&lt;/I&gt;&lt;/LI&gt;
&lt;/UL&gt;
&lt;P&gt;Thanks,&lt;/P&gt;
&lt;P&gt;Tanmay&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;</description>
      <pubDate>Tue, 22 Sep 2020 16:53:01 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/community-q-amp-a-coffee-break-9-22-10am-pdt-with-nick-mclachlan/m-p/380268#M474</guid>
      <dc:creator>TanmayMathur</dc:creator>
      <dc:date>2020-09-22T16:53:01Z</dc:date>
    </item>
    <item>
      <title>Re: @nickmclachlan How does Adobe AdCloud DSP integrate with...</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/community-q-amp-a-coffee-break-9-22-10am-pdt-with-nick-mclachlan/m-p/380269#M475</link>
      <description>&lt;P&gt;Hey Raghu,&amp;nbsp;&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;Advertising Cloud DSP has a bi-directional integration with Adobe Analytics and is successfully being leveraged to bring Analytics and Advertising teams closer together all around the world. Customers can activate their Analytics segments and events into Advertising Cloud for optimization, and push rich click and view through impression data into Adobe Analytics to understand how their Advertising impacts downstream objectives.&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;A good way to see how this can be taken further is with Sean Kelaghans Summit session&lt;/P&gt;&lt;P&gt;&lt;A href="https://www.adobe.com/summit/2020/improve-performance-with-advertising-data-and-audiences.html" target="_blank"&gt;https://www.adobe.com/summit/2020/improve-performance-with-advertising-data-and-audiences.html&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;Today, Connected TV IDs are not a part of this integration.&amp;nbsp;&lt;/P&gt;</description>
      <pubDate>Tue, 22 Sep 2020 17:00:20 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/community-q-amp-a-coffee-break-9-22-10am-pdt-with-nick-mclachlan/m-p/380269#M475</guid>
      <dc:creator>nickmclachlan</dc:creator>
      <dc:date>2020-09-22T17:00:20Z</dc:date>
    </item>
    <item>
      <title>@nickmclachlan Thank you so much. This makes a lot of sen...</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/community-q-amp-a-coffee-break-9-22-10am-pdt-with-nick-mclachlan/m-p/380271#M476</link>
      <description>&lt;P&gt;&lt;I&gt;&lt;A href="https://experienceleaguecommunities.adobe.com/t5/user/viewprofilepage/user-id/17382242" target="_blank" rel="noopener"&gt;@nickmclachlan&lt;/A&gt;&amp;nbsp;Thank you so much. This makes a lot of sense.&lt;BR /&gt;&lt;BR /&gt;Assuming that I'm running B2B campaigns on DSP, where a larger part of final goal conversions are tracked offline. I would want to do a full funnel reporting or campaign attribution. Can you shed some light there as well?&lt;BR /&gt;&lt;BR /&gt;Also, can we do such reporting in Adobe Analytics (assuming that we already fully implemented analytics via Launch and integrated analytics with adcloud already)? If yes, is there any additional effort required?&lt;/I&gt;&lt;/P&gt;</description>
      <pubDate>Tue, 22 Sep 2020 17:07:54 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/community-q-amp-a-coffee-break-9-22-10am-pdt-with-nick-mclachlan/m-p/380271#M476</guid>
      <dc:creator>Raghu_Adobe</dc:creator>
      <dc:date>2020-09-22T17:07:54Z</dc:date>
    </item>
    <item>
      <title>Re: @nickmclachlan Thank you so much. This makes a lot of sen...</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/community-q-amp-a-coffee-break-9-22-10am-pdt-with-nick-mclachlan/m-p/380274#M477</link>
      <description>&lt;BLOCKQUOTE&gt;&lt;HR /&gt;&lt;LI-USER uid="13669145"&gt;&lt;/LI-USER&gt;&amp;nbsp;wrote:&lt;BR /&gt;&lt;P&gt;&lt;I&gt;&lt;A href="https://experienceleaguecommunities.adobe.com/t5/user/viewprofilepage/user-id/17382242" target="_blank" rel="noopener"&gt;@nickmclachlan&lt;/A&gt;&amp;nbsp;Thank you so much. This makes a lot of sense.&lt;BR /&gt;&lt;BR /&gt;Assuming that I'm running B2B campaigns on DSP, where a larger part of final goal conversions are tracked offline. I would want to do a full funnel reporting or campaign attribution. Can you shed some light there as well?&lt;BR /&gt;&lt;BR /&gt;Also, can we do such reporting in Adobe Analytics (assuming that we already fully implemented analytics via Launch and integrated analytics with adcloud already)? If yes, is there any additional effort required?&lt;/I&gt;&lt;/P&gt;&lt;HR /&gt;&lt;/BLOCKQUOTE&gt;&lt;P&gt;Apologies Raghu, I'm not 100% familiar with Adobe Analytics (this is more of a Connected TV AMA), so my knowledge is limited in this regard. To my understanding, if you can get a conversion point into AA by stitching it to the ECID, then you should be able to report on this in Adobe Analytics. You can then build out these dashboards in Analysis Workspace to report on this.&amp;nbsp;&lt;/P&gt;</description>
      <pubDate>Tue, 22 Sep 2020 17:15:58 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/community-q-amp-a-coffee-break-9-22-10am-pdt-with-nick-mclachlan/m-p/380274#M477</guid>
      <dc:creator>nickmclachlan</dc:creator>
      <dc:date>2020-09-22T17:15:58Z</dc:date>
    </item>
    <item>
      <title>Re: @nickmclachlan Thank you so much. This makes a lot of sen...</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/community-q-amp-a-coffee-break-9-22-10am-pdt-with-nick-mclachlan/m-p/380278#M478</link>
      <description>&lt;P&gt;&lt;A href="https://experienceleaguecommunities.adobe.com/t5/user/viewprofilepage/user-id/17382242" target="_blank" rel="noopener"&gt;@nickmclachlan&lt;/A&gt;&amp;nbsp;my apologies actually! Totally forgot about the intent of today's catch up on Connected TV.&lt;BR /&gt;&lt;BR /&gt;Thanks a ton!&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;</description>
      <pubDate>Tue, 22 Sep 2020 17:22:00 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/community-q-amp-a-coffee-break-9-22-10am-pdt-with-nick-mclachlan/m-p/380278#M478</guid>
      <dc:creator>Raghu_Adobe</dc:creator>
      <dc:date>2020-09-22T17:22:00Z</dc:date>
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