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    <title>topic Re: Advertising Cloud Community Quiz | September 2020 | Participate Now! in Adobe Advertising Cloud Discussions</title>
    <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/advertising-cloud-community-quiz-september-2020-participate-now/m-p/378924#M437</link>
    <description>&lt;BLOCKQUOTE&gt;&lt;HR /&gt;&lt;LI-USER uid="4282408"&gt;&lt;/LI-USER&gt;&amp;nbsp;wrote:&lt;BR /&gt;&lt;P&gt;&lt;FONT size="4"&gt;Here goes the 1st question of the Advertising Cloud Community Quiz!&amp;nbsp;&lt;/FONT&gt;&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;QUESTION 1:&amp;nbsp;&lt;/STRONG&gt;&lt;STRONG&gt;What could be the reason for low conversion of any keyword that has a very good CTR?&lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;OL&gt;&lt;LI&gt;Keyword Match type is not correct&lt;/LI&gt;&lt;LI&gt;Daily budget is too low&lt;/LI&gt;&lt;LI&gt;Language targeting has not been set&lt;/LI&gt;&lt;LI&gt;Landing page is not optimized well&lt;/LI&gt;&lt;/OL&gt;&lt;P&gt;&lt;EM&gt;Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number.&amp;nbsp;&lt;/EM&gt;&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;BONUS TIP: &lt;/STRONG&gt;Use a limited number of actions on any lading page because unnecessary functionality could divert the customers from the purchase cycle and could lead to lower conversions.&lt;/P&gt;&lt;P&gt;&lt;FONT size="3"&gt;&lt;EM&gt;- Tip submitted by&amp;nbsp;&lt;A href="https://experienceleaguecommunities.adobe.com/t5/user/viewprofilepage/user-id/17381179" target="_blank" rel="noopener"&gt;@ShDayal&lt;/A&gt;&amp;nbsp;&lt;/EM&gt;&lt;/FONT&gt;&lt;/P&gt;&lt;HR /&gt;&lt;/BLOCKQUOTE&gt;&lt;P&gt;Answer - 4&lt;/P&gt;</description>
    <pubDate>Mon, 14 Sep 2020 13:33:02 GMT</pubDate>
    <dc:creator>Sushrut07</dc:creator>
    <dc:date>2020-09-14T13:33:02Z</dc:date>
    <item>
      <title>Advertising Cloud Community Quiz | September 2020 | Participate Now!</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/advertising-cloud-community-quiz-september-2020-participate-now/m-p/378250#M434</link>
      <description>&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;H1 class="lia-align-center"&gt;&lt;STRONG&gt;&lt;FONT size="7"&gt;&lt;span class="lia-inline-image-display-wrapper lia-image-align-inline" image-alt="quizbanner.PNG" style="width: 999px;"&gt;&lt;img src="https://experienceleaguecommunities.adobe.com/t5/image/serverpage/image-id/26693i756EA2BEF82CAB86/image-size/large?v=v2&amp;amp;px=999" role="button" title="quizbanner.PNG" alt="quizbanner.PNG" /&gt;&lt;/span&gt;&lt;/FONT&gt;&lt;/STRONG&gt;&lt;/H1&gt;
&lt;H1 id="toc-hId-1876279784" class="lia-align-center"&gt;&lt;STRONG&gt;&lt;FONT size="7"&gt;ADVERTISING CLOUD COMMUNITY QUIZ&lt;/FONT&gt;&lt;/STRONG&gt;&lt;/H1&gt;
&lt;P class="lia-align-center"&gt;&lt;FONT size="6"&gt;PARTICIPATE NOW TO WIN EXCITING REWARDS&lt;/FONT&gt;&lt;/P&gt;
&lt;P class="lia-align-center"&gt;&amp;nbsp;&lt;/P&gt;
&lt;P class="lia-align-center"&gt;After the phenomenal response to the 1st Advertising Cloud Community Quiz, we bring you the second edition to showcase your knowledge and also gain some in the process. We will be running a Quiz on this thread with one new question every day for 2 weeks. Not only that, with every question there will be an interesting tip/fact/insight about Advertising that you can use to impress others! Needless to say, winners of the quiz will receive some cool rewards from Adobe!&amp;nbsp;&lt;/P&gt;
&lt;P class="lia-align-center"&gt;&amp;nbsp;&lt;/P&gt;
&lt;P class="lia-align-left"&gt;&lt;STRONG&gt;QUIZ DETAILS:&lt;/STRONG&gt;&lt;/P&gt;
&lt;P class="lia-align-left"&gt;1. The quiz will run from 14th September 2020 to 25th September 2020.&lt;/P&gt;
&lt;P class="lia-align-left"&gt;2. 1 question will be posted on every working day (Mon-Fri), a total of 10 questions&lt;/P&gt;
&lt;P class="lia-align-left"&gt;3. Participants can join the quiz anytime and answer the questions. For example, one can join the quiz on the 5th day and answer previous 4 questions as well.&amp;nbsp;&lt;/P&gt;
&lt;P class="lia-align-left"&gt;&amp;nbsp;&lt;/P&gt;
&lt;P class="lia-align-left"&gt;&lt;STRONG&gt;HOW TO PARTICIPATE:&amp;nbsp;&lt;/STRONG&gt;&lt;/P&gt;
&lt;P class="lia-align-left"&gt;1. Sign in to the community by clicking on &lt;STRONG&gt;'Sign in'&lt;/STRONG&gt;&amp;nbsp;at the top right.&amp;nbsp;If you are a new visitor, create an account.&amp;nbsp;&lt;/P&gt;
&lt;P class="lia-align-left"&gt;2. Follow this thread by click on &lt;STRONG&gt;'Follow'&lt;/STRONG&gt;&amp;nbsp;at the bottom of this post so you get notified of when a question is posted.&lt;/P&gt;
&lt;P class="lia-align-left"&gt;3. To respond to a question, click on the respective &lt;STRONG&gt;'Reply'&lt;/STRONG&gt; button and in the editor &amp;amp; use the quotation button or type the question number to indicate which question you are replying to.&lt;/P&gt;
&lt;P class="lia-align-left"&gt;4. You are done! Come back next day and answer a new question.&amp;nbsp;&lt;/P&gt;
&lt;P class="lia-align-left"&gt;&amp;nbsp;&lt;/P&gt;
&lt;P class="lia-align-left"&gt;&lt;STRONG&gt;TERMS &amp;amp; CONDITIONS:&lt;/STRONG&gt;&lt;/P&gt;
&lt;P class="lia-align-left"&gt;1. The quiz winner will be decided on the basis of most number of correct answers.&lt;/P&gt;
&lt;P class="lia-align-left"&gt;2. In case of a tie, the person providing the correct answer first will be considered.&lt;/P&gt;
&lt;P class="lia-align-left"&gt;3. Adobe reserves the right to disqualify any entries and decide on the rewards.&lt;/P&gt;</description>
      <pubDate>Wed, 09 Sep 2020 07:04:03 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/advertising-cloud-community-quiz-september-2020-participate-now/m-p/378250#M434</guid>
      <dc:creator>TanmayMathur</dc:creator>
      <dc:date>2020-09-09T07:04:03Z</dc:date>
    </item>
    <item>
      <title>Re: Advertising Cloud Community Quiz | September 2020 | Participate Now!</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/advertising-cloud-community-quiz-september-2020-participate-now/m-p/378910#M436</link>
      <description>&lt;P&gt;&lt;FONT size="4"&gt;Here goes the 1st question of the Advertising Cloud Community Quiz!&amp;nbsp;&lt;/FONT&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;STRONG&gt;QUESTION 1:&amp;nbsp;&lt;/STRONG&gt;&lt;STRONG&gt;What could be the reason for low conversion of any keyword that has a very good CTR?&lt;/STRONG&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;OL&gt;
&lt;LI&gt;Keyword Match type is not correct&lt;/LI&gt;
&lt;LI&gt;Daily budget is too low&lt;/LI&gt;
&lt;LI&gt;Language targeting has not been set&lt;/LI&gt;
&lt;LI&gt;Landing page is not optimized well&lt;/LI&gt;
&lt;/OL&gt;
&lt;P&gt;&lt;EM&gt;Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number.&amp;nbsp;&lt;/EM&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;STRONG&gt;BONUS TIP: &lt;/STRONG&gt;Use a limited number of actions on any lading page because unnecessary functionality could divert the customers from the purchase cycle and could lead to lower conversions.&lt;/P&gt;
&lt;P&gt;&lt;FONT size="3"&gt;&lt;EM&gt;- Tip submitted by&amp;nbsp;&lt;A href="https://experienceleaguecommunities.adobe.com/t5/user/viewprofilepage/user-id/17381179" target="_blank"&gt;@ShDayal&lt;/A&gt;&amp;nbsp;&lt;/EM&gt;&lt;/FONT&gt;&lt;/P&gt;</description>
      <pubDate>Mon, 14 Sep 2020 11:40:13 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/advertising-cloud-community-quiz-september-2020-participate-now/m-p/378910#M436</guid>
      <dc:creator>TanmayMathur</dc:creator>
      <dc:date>2020-09-14T11:40:13Z</dc:date>
    </item>
    <item>
      <title>Re: Advertising Cloud Community Quiz | September 2020 | Participate Now!</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/advertising-cloud-community-quiz-september-2020-participate-now/m-p/378924#M437</link>
      <description>&lt;BLOCKQUOTE&gt;&lt;HR /&gt;&lt;LI-USER uid="4282408"&gt;&lt;/LI-USER&gt;&amp;nbsp;wrote:&lt;BR /&gt;&lt;P&gt;&lt;FONT size="4"&gt;Here goes the 1st question of the Advertising Cloud Community Quiz!&amp;nbsp;&lt;/FONT&gt;&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;QUESTION 1:&amp;nbsp;&lt;/STRONG&gt;&lt;STRONG&gt;What could be the reason for low conversion of any keyword that has a very good CTR?&lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;OL&gt;&lt;LI&gt;Keyword Match type is not correct&lt;/LI&gt;&lt;LI&gt;Daily budget is too low&lt;/LI&gt;&lt;LI&gt;Language targeting has not been set&lt;/LI&gt;&lt;LI&gt;Landing page is not optimized well&lt;/LI&gt;&lt;/OL&gt;&lt;P&gt;&lt;EM&gt;Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number.&amp;nbsp;&lt;/EM&gt;&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;BONUS TIP: &lt;/STRONG&gt;Use a limited number of actions on any lading page because unnecessary functionality could divert the customers from the purchase cycle and could lead to lower conversions.&lt;/P&gt;&lt;P&gt;&lt;FONT size="3"&gt;&lt;EM&gt;- Tip submitted by&amp;nbsp;&lt;A href="https://experienceleaguecommunities.adobe.com/t5/user/viewprofilepage/user-id/17381179" target="_blank" rel="noopener"&gt;@ShDayal&lt;/A&gt;&amp;nbsp;&lt;/EM&gt;&lt;/FONT&gt;&lt;/P&gt;&lt;HR /&gt;&lt;/BLOCKQUOTE&gt;&lt;P&gt;Answer - 4&lt;/P&gt;</description>
      <pubDate>Mon, 14 Sep 2020 13:33:02 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/advertising-cloud-community-quiz-september-2020-participate-now/m-p/378924#M437</guid>
      <dc:creator>Sushrut07</dc:creator>
      <dc:date>2020-09-14T13:33:02Z</dc:date>
    </item>
    <item>
      <title>Re: Advertising Cloud Community Quiz | September 2020 | Participate Now!</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/advertising-cloud-community-quiz-september-2020-participate-now/m-p/378947#M439</link>
      <description>&lt;P&gt;4. Landing page is not optimized well&lt;/P&gt;</description>
      <pubDate>Mon, 14 Sep 2020 15:21:02 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/advertising-cloud-community-quiz-september-2020-participate-now/m-p/378947#M439</guid>
      <dc:creator>Raghu_Adobe</dc:creator>
      <dc:date>2020-09-14T15:21:02Z</dc:date>
    </item>
    <item>
      <title>Re: Advertising Cloud Community Quiz | September 2020 | Participate Now!</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/advertising-cloud-community-quiz-september-2020-participate-now/m-p/378948#M440</link>
      <description>&lt;P&gt;I agree it's 4! Landing page is not optimized well.&amp;nbsp;&lt;/P&gt;</description>
      <pubDate>Mon, 14 Sep 2020 15:25:28 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/advertising-cloud-community-quiz-september-2020-participate-now/m-p/378948#M440</guid>
      <dc:creator>soplee27</dc:creator>
      <dc:date>2020-09-14T15:25:28Z</dc:date>
    </item>
    <item>
      <title>Re: Advertising Cloud Community Quiz | September 2020 | Participate Now!</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/advertising-cloud-community-quiz-september-2020-participate-now/m-p/378949#M441</link>
      <description>&lt;P&gt;4. Landing page is not optimized well!&lt;/P&gt;</description>
      <pubDate>Mon, 14 Sep 2020 15:28:38 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/advertising-cloud-community-quiz-september-2020-participate-now/m-p/378949#M441</guid>
      <dc:creator>rogatley</dc:creator>
      <dc:date>2020-09-14T15:28:38Z</dc:date>
    </item>
    <item>
      <title>Re: Advertising Cloud Community Quiz | September 2020 | Participate Now!</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/advertising-cloud-community-quiz-september-2020-participate-now/m-p/378953#M442</link>
      <description>&lt;P&gt;4 - Landing page is not optimized well&lt;/P&gt;</description>
      <pubDate>Mon, 14 Sep 2020 15:38:33 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/advertising-cloud-community-quiz-september-2020-participate-now/m-p/378953#M442</guid>
      <dc:creator>CecBurleson</dc:creator>
      <dc:date>2020-09-14T15:38:33Z</dc:date>
    </item>
    <item>
      <title>Re: Advertising Cloud Community Quiz | September 2020 | Participate Now!</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/advertising-cloud-community-quiz-september-2020-participate-now/m-p/379130#M443</link>
      <description>&lt;P&gt;&lt;FONT size="4"&gt;Great going folks! Here is the question for today:&amp;nbsp;&lt;/FONT&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;STRONG&gt;Q2: What is the default bidding strategy of a Google Smart Shopping Ad?&lt;/STRONG&gt;&lt;/P&gt;
&lt;OL class="lia-list-style-type-upper-alpha"&gt;
&lt;LI&gt;Maximize Clicks&lt;/LI&gt;
&lt;LI&gt;Maximize&amp;nbsp;Conversion Value&lt;/LI&gt;
&lt;LI&gt;Target ROAS&lt;/LI&gt;
&lt;LI&gt;Maximize Conversions&lt;/LI&gt;
&lt;LI&gt;None of the above.&lt;/LI&gt;
&lt;/OL&gt;
&lt;P&gt;&lt;FONT size="4"&gt;&lt;STRONG&gt;&lt;EM&gt;Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number.&amp;nbsp;&lt;/EM&gt;&lt;/STRONG&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;FONT size="4"&gt;&lt;STRONG&gt;BONUS TIP:&amp;nbsp;&lt;/STRONG&gt;&lt;/FONT&gt;Automated bid strategies use machine learning to optimize your ads for each and every auction. So set your tCPA slightly higher than what your average CPA has been recent three months. And give at-least first two weeks of the month to the system to find a groove then slowly bring it down over time to your actual Target CPA&lt;/P&gt;
&lt;P&gt;&lt;FONT size="3"&gt;&lt;EM&gt;- Tip submitted by&amp;nbsp;&lt;A href="https://experienceleaguecommunities.adobe.com/t5/user/viewprofilepage/user-id/17381179" target="_blank" rel="noopener"&gt;@ShDayal&lt;/A&gt;&amp;nbsp;&lt;/EM&gt;&lt;/FONT&gt;&lt;/P&gt;</description>
      <pubDate>Tue, 15 Sep 2020 14:02:24 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/advertising-cloud-community-quiz-september-2020-participate-now/m-p/379130#M443</guid>
      <dc:creator>TanmayMathur</dc:creator>
      <dc:date>2020-09-15T14:02:24Z</dc:date>
    </item>
    <item>
      <title>Re: Advertising Cloud Community Quiz | September 2020 | Participate Now!</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/advertising-cloud-community-quiz-september-2020-participate-now/m-p/379131#M444</link>
      <description>&lt;BLOCKQUOTE&gt;&lt;HR /&gt;&lt;LI-USER uid="4282408"&gt;&lt;/LI-USER&gt;&amp;nbsp;wrote:&lt;BR /&gt;&lt;P&gt;&lt;FONT size="4"&gt;Great going folks! Here is the question for today:&amp;nbsp;&lt;/FONT&gt;&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Q2: What is the default bidding strategy of a Google Smart Shopping Ad?&lt;/STRONG&gt;&lt;/P&gt;&lt;OL class="lia-list-style-type-upper-alpha"&gt;&lt;LI&gt;Maximize Clicks&lt;/LI&gt;&lt;LI&gt;Maximize&amp;nbsp;Conversion Value&lt;/LI&gt;&lt;LI&gt;Target ROAS&lt;/LI&gt;&lt;LI&gt;Maximize Conversions&lt;/LI&gt;&lt;LI&gt;None of the above.&lt;/LI&gt;&lt;/OL&gt;&lt;P&gt;&lt;FONT size="4"&gt;&lt;STRONG&gt;&lt;EM&gt;Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number.&amp;nbsp;&lt;/EM&gt;&lt;/STRONG&gt;&lt;/FONT&gt;&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;FONT size="4"&gt;&lt;STRONG&gt;BONUS TIP:&amp;nbsp;&lt;/STRONG&gt;&lt;/FONT&gt;Automated bid strategies use machine learning to optimize your ads for each and every auction. So set your tCPA slightly higher than what your average CPA has been recent three months. And give at-least first two weeks of the month to the system to find a groove then slowly bring it down over time to your actual Target CPA&lt;/P&gt;&lt;P&gt;&lt;FONT size="3"&gt;&lt;EM&gt;- Tip submitted by&amp;nbsp;&lt;A href="https://experienceleaguecommunities.adobe.com/t5/user/viewprofilepage/user-id/17381179" target="_blank" rel="noopener"&gt;@ShDayal&lt;/A&gt;&amp;nbsp;&lt;/EM&gt;&lt;/FONT&gt;&lt;/P&gt;&lt;HR /&gt;&lt;BR /&gt;Answer - B. Maximize&amp;nbsp;Conversion Value&lt;/BLOCKQUOTE&gt;</description>
      <pubDate>Tue, 15 Sep 2020 14:05:09 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/advertising-cloud-community-quiz-september-2020-participate-now/m-p/379131#M444</guid>
      <dc:creator>Sushrut07</dc:creator>
      <dc:date>2020-09-15T14:05:09Z</dc:date>
    </item>
    <item>
      <title>Re: Advertising Cloud Community Quiz | September 2020 | Participate Now!</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/advertising-cloud-community-quiz-september-2020-participate-now/m-p/379132#M445</link>
      <description>&lt;P&gt;2. Maximize&amp;nbsp;Conversion Value&lt;/P&gt;</description>
      <pubDate>Tue, 15 Sep 2020 14:08:06 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/advertising-cloud-community-quiz-september-2020-participate-now/m-p/379132#M445</guid>
      <dc:creator>Raghu_Adobe</dc:creator>
      <dc:date>2020-09-15T14:08:06Z</dc:date>
    </item>
    <item>
      <title>2. Maximize Conversion Value!</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/advertising-cloud-community-quiz-september-2020-participate-now/m-p/379155#M446</link>
      <description>&lt;P&gt;2. Maximize Conversion Value!&lt;/P&gt;</description>
      <pubDate>Tue, 15 Sep 2020 15:20:46 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/advertising-cloud-community-quiz-september-2020-participate-now/m-p/379155#M446</guid>
      <dc:creator>soplee27</dc:creator>
      <dc:date>2020-09-15T15:20:46Z</dc:date>
    </item>
    <item>
      <title>Re: Advertising Cloud Community Quiz | September 2020 | Participate Now!</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/advertising-cloud-community-quiz-september-2020-participate-now/m-p/379156#M447</link>
      <description>&lt;P&gt;2. Maximize Conversion Value!&lt;/P&gt;</description>
      <pubDate>Tue, 15 Sep 2020 15:21:44 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/advertising-cloud-community-quiz-september-2020-participate-now/m-p/379156#M447</guid>
      <dc:creator>soplee27</dc:creator>
      <dc:date>2020-09-15T15:21:44Z</dc:date>
    </item>
    <item>
      <title>Re: Advertising Cloud Community Quiz | September 2020 | Participate Now!</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/advertising-cloud-community-quiz-september-2020-participate-now/m-p/379229#M448</link>
      <description>&lt;P&gt;2 - maximize conversion value&lt;/P&gt;</description>
      <pubDate>Tue, 15 Sep 2020 21:58:58 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/advertising-cloud-community-quiz-september-2020-participate-now/m-p/379229#M448</guid>
      <dc:creator>CecBurleson</dc:creator>
      <dc:date>2020-09-15T21:58:58Z</dc:date>
    </item>
    <item>
      <title>Re: Advertising Cloud Community Quiz | September 2020 | Participate Now!</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/advertising-cloud-community-quiz-september-2020-participate-now/m-p/379369#M449</link>
      <description>&lt;P&gt;&lt;FONT size="4"&gt;Be consistent to increase your chances of winning this quiz! Answer the question for today:&amp;nbsp;&lt;/FONT&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;STRONG&gt;Q3: Assuming a product category has a 50% profit margin which of these campaigns is generating more profit? &lt;/STRONG&gt;&lt;/P&gt;
&lt;OL class="lia-list-style-type-upper-alpha"&gt;
&lt;LI&gt;Spent $1000 and generated 700% ROAS&lt;/LI&gt;
&lt;LI&gt;Spent $2000 and generated 600% ROAS&lt;/LI&gt;
&lt;LI&gt;Spent $3000 and generated 500% ROAS&lt;/LI&gt;
&lt;LI&gt;Spent $4000 and generated 400% ROAS&lt;/LI&gt;
&lt;/OL&gt;
&lt;P&gt;&lt;FONT size="4"&gt;&lt;STRONG&gt;&lt;EM&gt;Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number.&amp;nbsp;&lt;/EM&gt;&lt;/STRONG&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;FONT size="4"&gt;&lt;STRONG&gt;BONUS TIP:&lt;/STRONG&gt;To increase the &amp;nbsp;ROAS, play smartly in keyword selection. Bidding on search queries such as “buy,” “shop,” “online,” “sale,” or “cheap,” can result in a higher conversion rate. And adding the negative keywords such as “used”, “worse” etc would prevent your ad showing up for the wrong reasons and unnecessary clicks.&lt;/FONT&gt;&lt;/P&gt;
&lt;P&gt;&lt;FONT size="3"&gt;&lt;EM&gt;- Tip submitted by&amp;nbsp;&lt;A href="https://experienceleaguecommunities.adobe.com/t5/user/viewprofilepage/user-id/17381179" target="_blank" rel="noopener"&gt;@ShDayal&lt;/A&gt;&amp;nbsp;&lt;/EM&gt;&lt;/FONT&gt;&lt;/P&gt;</description>
      <pubDate>Wed, 16 Sep 2020 13:11:20 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/advertising-cloud-community-quiz-september-2020-participate-now/m-p/379369#M449</guid>
      <dc:creator>TanmayMathur</dc:creator>
      <dc:date>2020-09-16T13:11:20Z</dc:date>
    </item>
    <item>
      <title>Re: Advertising Cloud Community Quiz | September 2020 | Participate Now!</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/advertising-cloud-community-quiz-september-2020-participate-now/m-p/379371#M450</link>
      <description>&lt;P&gt;4. Spent $4000 and generated 400% ROAS&lt;/P&gt;</description>
      <pubDate>Wed, 16 Sep 2020 13:33:59 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/advertising-cloud-community-quiz-september-2020-participate-now/m-p/379371#M450</guid>
      <dc:creator>Raghu_Adobe</dc:creator>
      <dc:date>2020-09-16T13:33:59Z</dc:date>
    </item>
    <item>
      <title>Re: Advertising Cloud Community Quiz | September 2020 | Participate Now!</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/advertising-cloud-community-quiz-september-2020-participate-now/m-p/379502#M452</link>
      <description>&lt;P&gt;4. Spent $4000 and generated 400% ROAS!&amp;nbsp;&lt;/P&gt;</description>
      <pubDate>Wed, 16 Sep 2020 23:46:12 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/advertising-cloud-community-quiz-september-2020-participate-now/m-p/379502#M452</guid>
      <dc:creator>soplee27</dc:creator>
      <dc:date>2020-09-16T23:46:12Z</dc:date>
    </item>
    <item>
      <title>If you are a newcomer, you can still answer all previous...</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/advertising-cloud-community-quiz-september-2020-participate-now/m-p/379653#M453</link>
      <description>&lt;P&gt;&lt;FONT size="4"&gt;If you are a newcomer, you can still answer all previous questions! Here is the question for today:&amp;nbsp;&lt;/FONT&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;STRONG&gt;&lt;FONT size="4"&gt;Q4: Choose the correct statement (s) about Responsive Search Ads (RSA)&lt;/FONT&gt;&lt;/STRONG&gt;&lt;/P&gt;
&lt;OL&gt;
&lt;LI&gt;&lt;FONT size="4"&gt;Can submit up to 15 headlines&lt;/FONT&gt;&lt;/LI&gt;
&lt;LI&gt;&lt;FONT size="4"&gt;Can submit up to 4 descriptions of lines&lt;/FONT&gt;&lt;/LI&gt;
&lt;LI&gt;&lt;FONT size="4"&gt;Both A and B&lt;/FONT&gt;&lt;/LI&gt;
&lt;LI&gt;&lt;FONT size="4"&gt;None of the Above&lt;/FONT&gt;&lt;/LI&gt;
&lt;/OL&gt;
&lt;P&gt;&lt;FONT size="4"&gt;&lt;STRONG&gt;&lt;EM&gt;Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number.&amp;nbsp;&lt;/EM&gt;&lt;/STRONG&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;FONT size="4"&gt;&lt;STRONG&gt;BONUS TIP:&amp;nbsp;&lt;/STRONG&gt;RSA allows us to show more text and relevant messages with multiple headlines and descriptions options. Prepare a list of headlines from your existing top-performing text ads and include messaging, values offers, or any other top performing elements to create a great set of high performing headlines and descriptions for RSA.&amp;nbsp; Always highlight a different offer or product/brand benefit in each of your headlines and make sure that you’re not repetitive because headlines and descriptions may appear in any order.&lt;/FONT&gt;&lt;/P&gt;
&lt;P&gt;&lt;FONT size="3"&gt;&lt;EM&gt;- Tip submitted by&amp;nbsp;&lt;A href="https://experienceleaguecommunities.adobe.com/t5/user/viewprofilepage/user-id/17381179" target="_blank" rel="noopener"&gt;@ShDayal&lt;/A&gt;&amp;nbsp;&lt;/EM&gt;&lt;/FONT&gt;&lt;/P&gt;</description>
      <pubDate>Fri, 18 Sep 2020 11:36:02 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/advertising-cloud-community-quiz-september-2020-participate-now/m-p/379653#M453</guid>
      <dc:creator>TanmayMathur</dc:creator>
      <dc:date>2020-09-18T11:36:02Z</dc:date>
    </item>
    <item>
      <title>Re: Advertising Cloud Community Quiz | September 2020 | Participate Now!</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/advertising-cloud-community-quiz-september-2020-participate-now/m-p/379655#M454</link>
      <description>&lt;P&gt;3. Both A and B (Can submit up to 15 headlines and 4 descriptions)&amp;nbsp;&lt;/P&gt;</description>
      <pubDate>Thu, 17 Sep 2020 16:23:52 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/advertising-cloud-community-quiz-september-2020-participate-now/m-p/379655#M454</guid>
      <dc:creator>soplee27</dc:creator>
      <dc:date>2020-09-17T16:23:52Z</dc:date>
    </item>
    <item>
      <title>3. Both A and B</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/advertising-cloud-community-quiz-september-2020-participate-now/m-p/379656#M455</link>
      <description>&lt;P&gt;&lt;FONT size="4"&gt;3. Both A and B&lt;/FONT&gt;&lt;/P&gt;</description>
      <pubDate>Thu, 17 Sep 2020 16:26:27 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/advertising-cloud-community-quiz-september-2020-participate-now/m-p/379656#M455</guid>
      <dc:creator>Sushrut07</dc:creator>
      <dc:date>2020-09-17T16:26:27Z</dc:date>
    </item>
    <item>
      <title>Re: Advertising Cloud Community Quiz | September 2020 | Participate Now!</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/advertising-cloud-community-quiz-september-2020-participate-now/m-p/379657#M456</link>
      <description>&lt;P&gt;3. Both A and B&lt;/P&gt;</description>
      <pubDate>Thu, 17 Sep 2020 16:26:05 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/advertising-cloud-community-quiz-september-2020-participate-now/m-p/379657#M456</guid>
      <dc:creator>Raghu_Adobe</dc:creator>
      <dc:date>2020-09-17T16:26:05Z</dc:date>
    </item>
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